Recently, Chris Daughtry and his band dropped a music video for their latest single, “Heavy is the Crown.” And in a little over a week, the clip has amassed over 375K views.
In the cinematic video, Chris and the band battle menacing forces as they attempt to escape an industrial, apocalyptic hellhole. The band and mysterious security forces engage in shadowy hand-to-hand combat. The video boasts a storyline like something out of Chris’s beloved super-hero comics. And yes, super powers are involved!
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The story ends in a cliffhanger. But Chris promises there is a method to his madness.
“I’ve got a huge vision for all of this,” Chris said shortly after filming the video, “and it’s all going to make sense one day when the record comes out.”