“We feel like Lauren is absolutely one of the best vocalists, male or female, in this town,” Big Loud CEO/Partner Seth England shares with Billboard exclusively. “Certainly, she’s had success, but we humbly think she has barely scratched the surface of what we think we can do together. Lauren Alaina deserves to be, in my opinion, on the same pedestal as Carrie Underwood, and it’s our job to help her find that mode.”
“I got a label that matches my personality: big, loud, and country,” the American Idol season 10 runner-up shared with Billboard, calling her new partner her “dream label.”
“I really want to tap into my country roots. I don’t think people remember like how Southern I am…I’m a country girl through and through.”
In 2011, at age 16, Lauren competed on American Idol
In 2011, the 16 year old country singer finished in second place behind Scotty McCreery. Initially, Lauren signed to UMG Nashville, where she released three studio album. However, Lauren parted ways with the label earlier this year. Over the years, the singer has earned three No. 1 hit singles in just under three years with her smash “Road Less Traveled” (2017), the now 7x platinum “What Ifs” (2018) with her childhood friend and superstar Kane Brown (his first career No. 1), and “One Beer” (2020) with friend and rising star HARDY (also his first career No. 1).
Launching a new era, the three-time chart-topping ACM and CMT award winner joins the Big Loud roster at a career high. Last September, Lauren dropped her deeply personal album Sitting Pretty On Top of the World. And most recently the singer duetted with with now labelmate (see how that works?) Chris Lane on “Dancin’ In The Moonlight,” their reimagination of King Harvest’s 1973 hit of the same name.
Lauren is more than a country music singer
Lauren has been busy with projects outside of music as well. She appeared on CBS’ Beyond The Edge, ABC’s Dancing With The Stars, among other national TV performances. Additionally, Lauren is a celebrity brand ambassador for the clothing store Maurices, an artist ambassador for the CMA Foundation, wrote a self-help book Getting Good at Being You: Learning to Love Who God Made You to Be, starred in Hallmark movies and is a foundation-starting philanthropist.
This summer, Lauren follows up her second career headlining tour with festival stops at Faster Horses, Watershed, Tidalwave Music Festival, and more, alongside performances at the Grand Ole Opry through the end of the year. Fans can expect new music in 2022.
“(I want to) make music that I’m really proud of with a team that I’m really proud of,” she says. “I want to do as much as I can do in the next 10 years. And I’d probably like to also get married and have some kids. So, I want to be able to balance all of that in the next 10 years. I think it’s gonna be the biggest 10-year span of my life so far.”