Disgraced country music star Morgan Wallen has been fired by media conglomerates like iHeartRadio and Cumulus, his record label, management company and country music associations. But his country music fans? They’re doubling down.
Music streaming and download sites have NOT punished Morgan by removing his music from their platforms, allowing Morgan’s fans to show their strong support.
According to Billboard, on Feb. 3, Morgan’s radio play fell by over 70%, while sales of his music increased by 339%.
In other words, Morgan’s music decreased sharply in radio airplay while surging in sales on Wednesday (Feb. 3) following his use of a racial slur on video.
The country music world began shutting out Morgan after TMZ reported that The Voice season 6 alum returned home Sunday from a rowdy night with friends, and hurled the N-word and other profanities as he walked up his driveway.
In a TMZ video, Morgan appears to stumble toward his house, as he tells someone to watch over a guy in his group. He says: “take care of this “p****-ass mother******” — and then goes on to say, “take care of this p****-ass n*****” before finally heading in.
Billboard has the stats
According to MRC Data, Wallen’s radio airplay across all genres in the U.S. on Feb. 3 fell by approximately 71%, to 617 plays, from Feb. 2 when his songs drew a combined 2,100 plays. The decrease reflects the decisions by iHeartMedia, the largest radio station group in the U.S., Entercom, Cumulus and other station owners to pull Wallen’s music.
While Morgan’s radio play eroded on Feb. 3, sales of his music swelled, according to preliminary reports to MRC Data. His catalog of albums and songs sold a combined 22,500 copies in the U.S. on Feb. 3 — an increase of 339% compared to sales on Feb. 2 (5,000).
Wallen’s current album, Dangerous: The Double Album (released Jan. 8), sold just under 7,000 copies on Feb. 3, up 511% compared to 1,000 sold Feb. 2. His previous LP, If I Know Me (released in April 2018), sold 1,500 copies Feb. 3, up 1,519% compared to a negligible sales figure Feb. 2.
As for Wallen’s individual song sales, five of his tracks sold at least 1,000 downloads on Feb. 3, after none reached that level Feb. 2.
Wallen’s top five-selling tracks on Feb. 3 were: “More Than My Hometown” (nearly 2,000, up 453% from Feb. 2); “Wasted on You” (nearly 2,000, up 80%); “Sand in My Boots” (a little over 1,000, up 162%); “7 Summers” (a little over 1,000, up 257%); and “Whiskey Glasses” (a little over 1,000, up 656%).
Subsequently, Morgan is dominating the iTunes download chart. He held the No 1 position as well, before Cardi B.’s new single took the top spot on Friday.
2. More Than My Hometown – Dangerous: The Double Album
3. Wasted on You – Dangerous: The Double Album
5. Whiskey Glasses – I I Know Me
7. Sand in My Boots – Dangerous: The Double Album
8. 7 Summers – Dangerous: The Double Album
11. Chasin’ You – If I Know Me
14. Up Down ft FLG – If I Know Me
20. This Bar – Dangerous: The Double Album
22. Somebody’s Problem – Dangerous: The Double Album
23. Dangerous – Dangerous: The Double Album
28. Cover Me Up – Dangerous: The Double Album
33. Heartless – Dangerous: The Double Album
38. The Way I Talk – If I Know Me
Nick Cannon got the last job back this week that he lost after making anti-semitic remarks on a podcast in July. ViacomCBS took Nick back, insisting that the host has apologized, taken responsibility for his comments, partnered with Jewish leaders to educate himself and has become an anti-hate advocate.
Morgan will be back so
If Morgan goes on an apology tour, partners with a group like the NAACP, and speaks out against racism, he’ll make his way back into the industry. And considering that his fanbase is just fine with his behavior, I have a feeling his redemption will come sooner rather than later.
Interestingly, I think it’s the Osborne Brothers who may lose fans in the long run after TJ Osborne came out as gay on Wednesday.