TV Ad Rates: The Voice Drops, American Idol Plunges, Empire Rules

Ad Age has released its yearly network TV ad pricing chart. Football reigns supreme, while Empire rules the rest. Reality shows take a tumble. American Idol, in particular, takes a big plunge between seasons. See the Top 10 and some additional tidbits below. Interestingly, American Idol still commands higher ad rates than Dancing with the Stars, Survivor and The Amazing Race!

Check out the full report at Ad Age.

1. Sunday Night Football – NBC – $603,000
2. Empire – FOX – $497,364
3. Thursday Night Football – CBS – $464,625
4. The Big Bang Theory – CBS – $348,300
5. How to Get Away with Murder – ABC – $252,934
6. The Voice (Monday) – NBC – $240,502
7. Modern Family – ABC – $239,993
8. The Voice (Tuesday) – $233,720
9. Scandal – ABC – $224,509
10. Blindspot – NBC – $209,700

  • The Voice (Monday) dropped one spot, from last season (-12%, $274,157) The Voice (Tuesday) dropped two spots (-8%, 253,84o).
  • American Idol (Wednesday) plunged -39% it commanded $243,200 last season, down to $147,826. For a comparison: The cost of Idol spots climbed over $700K by Season 7. The Season 5 finale was expected to command over 1M per 3o second spot, according to a well sourced wikipedia entry.
  • Dancing with the Stars fell -2% from 118,606 last season to $115,962 this season.
  • Survivor fell -7% from $134,358 to $125,449
  • The Amazing Race fell 14% from 76,375 to 65,517
  • How To Get Away with Murder is new on the list, and the biggest gainer, rising 73%
  • Blindspot is a brand new show, and the most expensive of the season,

About mj santilli 33314 Articles
Founder and editor of, home of the awesomest fan community on the net. I love cheesy singing shows of all kinds, whether reality or scripted. I adore American Idol, but also love The Voice, Glee, X Factor and more!