The Voice returns for Season 28 with Snoop Dogg on the Panel
The Voice is confirmed to return to NBC for season 28 in the Fall. In addition, the first coach announced as part of the panel is Snoop Dogg, who has signed an overall deal with the network.
Snoop has signed a “new creative partnership” with NBCUniversal Entertainment & Studios.
According to Variety the deal between the hip-hop artist and Death Row Records boss and NBCU is across film, television, sports entertainment and streaming.
“Audiences around the world love Snoop and connect with his unparalleled showmanship and artistry,” chairman Donna Langley said in a statement. “Those of us lucky enough to be in his orbit also know his incredible business acumen, endlessly creative spirit and the unapologetic authenticity that he brings to every project. There’s only one Snoop, and we’re so excited for him to join our unbelievable roster of creative partners.”
Snoop Dogg signs overall deal with NBCUniversal after appearing on The Voice, Olympics and more
Aside from serving on The Voice coaches panel for season 26, he appeared as part of NBC and Peacock’s coverage of the 2024 Olympic Games in Paris and co-hosted the only season of the American Song Contest with Kelly Clarkson in spring 2022.
Snoop had also previously signed a deal for a reality show about his family on E!, Snoop’s Fatherhood: Cori and Wayne’s Story, which ran at the end of last year. Additionally, he continues at work on a Universal film about his life, a project that first announced in 2022 following Snoop’s acquisition of Death Row Records.
“Not everyone has the courage and vision to see what Death Row Pictures can bring to the table, but Donna and the NBCUniversal team have always understood, which is why I am proud to call NBCUniversal my new home,” Snoop said in a statement. “The Dogg has officially moved into the neighborhood, ya dig?”
