RaeLynn signed a deal with Round Here Records and AWAL last week (Nov 8). Additionally, the Voice season 2 singer from Team Blake Shelton just dropped a new song “Bra Off” from her forthcoming EP.
The newly formed label, created by Florida Georgia Line’s Brian Kelley and Tyler Hubbard and Kobalt’s recording company, AWAL, offers RaeLynn a partnership including a full range of services–marketing, campaign coordination, A&R, radio, and global distribution.
“Signing to Round Here Records was an easy decision and I knew in my heart this was the right home for my music,” says RaeLynn. “I’ve known Tyler and BK for many years, and have always admired their electricity together as a team and as strong businessmen. They bring such incredible experience and knowledge of this business. To have artists like them – who are innovative and slaying the game at the helm of the label – adds something so unique and powerful. And alongside the AWAL team, this new platform gives me the support, and also the freedom, to build my brand in a unique way that we all envision. Can’t wait for this new chapter to begin!”
AWAL North American President, Ron Cerrito said of the deal, “RaeLynn embodies all of the attributes we look for in an artist. By consistently building a strong fanbase and maintaining a clear vision of who she is as an artist, she has joined a new class of country artists. The AWAL, Round Here Records and RaeLynn partnership allows them to tap into our team’s expertise ranging from product management and radio promotion to digital and creative marketing. Sarah DeMarco and Kyle Avenarius have been on the front lines with the Round Here Records team, and we are proud to be part of launching the next chapter in RaeLynn’s career as an independent artist.”
RaeLynn knew while writing “Bra Off” with Josh Kerr and Emily Weisband that it was special. “This is what girls want to hear,” she says. “As a girl, this is what I want to hear. I grew up in a small town of Baytown, Texas. And I’ve always said, ‘If it ain’t Baytown, I don’t want to cut it.’ It has to have that Baytown flavor. I grew up a church kid, but I like to cuss, too. And I want all those flavors in the music because that is me, and it’s my fans, too.” Working alongside producer Corey Crowder, her forthcoming EP brims with personality and humor, and is expected for release early 2020.
Listen to “Bra Off” here.