KATY PERRY TO HEADLINE THE PEPSI SUPER BOWL XLIX HALFTIME SHOW FEBRUARY 1 ON NBC
Well. It’s official! Pop star, Katy Perry, will headline the Pepsi Super Bowl Halftime show when the big game airs on NBC February 1. The announcement was made during last night’s (11/23) Sunday Night Football broadcast.
From the official NBC press release:
STAMFORD, Conn. – November 23, 2014 – Global superstar KATY PERRY will headline the PEPSI SUPER BOWL XLIX HALFTIME SHOW on NBC in University of Phoenix Stadium in Arizona on Sunday, February 1, 2015, it was confirmed tonight in an unprecedented multi-media, global announcement.
Katy acknowledged the performance on Twitter while watching the Dallas Cowboys – New York Giants game in Australia where she is currently on her Prismatic World Tour. Bob Costas announced the performance to the television audience at halftime of the Cowboys-Giants game on Sunday Night Football, primetime TV’s #1 show. This triggered the launch of an original digital video featuring Katy produced by Pepsi. Later in the night, Pepsi’s acclaimed commercial “There Since The First #Halftime” re-released to Katy’s award-winning song “Firework” debuted during the telecast.
The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 115 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide.
Congrats to Katy! She also won three American Music Awards last night, including Single of the Year for “Dark Horse”, Favorite Female Artist Pop/Rock and Favorite Female Artist Adult Contemporary. Go Katy Kats!
Katy joins an “esteemed” list of recent halftime acts that includes Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
The network encourages fans to tune into NBC leading up to Super Bowl XLIX to see what Katy has in store for her very special Halftime Show.