The Justin Bieber rehabilitation tour continued on Knock Knock Live last night (July 28). Unfortunately, only a little over a million and a half viewers tuned in, garnering a .05 rating in the key demo. Ouch. The Ryan Seacrest helmed game show, produced by American Idol creator, Simon Fuller, which features guest stars, and co-hosts Kellie Pickler and Ross Matthews surprising unsuspecting families, is probably not going to be renewed for a second season, when even big guest stars like The Biebs can’t bring in the numbers.
So, if a PR rehabilitation appearance tree falls in the forest, does it make a sound? Too bad if it didn’t, because Bieber is presented as a super caring and considerate guy in both of his segments. It’s just what the pop star needs right now to change his reputation as a troubled young man, ahead of dropping his new single, “What Do You Mean,” next month.
In one segment, he takes a young girl who had spent months with an illness to the Quincenera she missed. He brings her a pretty pink dress, accompanies her in a limo as her date (dude you could have dressed up a little?) twirls her around the dance floor to an “inspirational” tune–by Bieber of course. “You’re the princess,” Justin told an emotional Ashley, “I’m your Prince Charming.” Her mom said, “He has a good heart.”
For another family with a son, Noah, who has Down Syndrome, Justin comes bearing $50,000, which he gifts after father and son rap adorably together on the pulpit of the family church. The dad, Nakia, is so moved, he calls Bieber “an amazing guy,” before adding, “It’s so funny how the media portrays people, and then you meet them for yourself.”
A job well done, Scooter (Braun, Bieber’s manager). But you should have booked him on a show that people are actually watching.