At their upfront presentation on Thursday, Endemol Beyond USA announced that they have signed a talent deal with American Idol season 10 runner up, Jessica Sanchez.
The singer attended the presentation yesterday and tweeted her excitement about her new project:
— Jessica Sanchez (@JessicaESanchez) May 7, 2015
Here she is on stage with the talent:
— endemol beyond (@endemolbeyond) May 7, 2015
Endemol Beyond creates digital properties for YouTube and other digital media. It recently launched the ICON Newtwork, with YouTube star, Michelle Phan. On Thursday they also unveiled the “pop culture-centric” Looksy and Smasher, which is aimed at the sports and gaming culture.
The company also has a relationship with the ever ubiquitous Pitbull, who is behind two properties, Gentleman’s Code and The Most Bad Ones. Endemol is set to launch two more series with the singer, Masterclass and Pitbull Presents.
No word on exactly what role Jessica will play with the company.
Read more at Variety