In the “continuing to do everything right” department, David Cook followed up the release of his Digital Vein album with a press release, touting his first week Billboard numbers and promoting the American Idol season 7 winners tour.
David Cook has entered the Billboard Pop Album Chart at No. 4 with new album Digital Vein (Analog Heart/marketed and distributed by INgrooves Music Group).
Digital Vein entered the Billboard 200 at #35, which is really impressive for a DIY album.
Cook partnered with PledgeMusic for the album’s launch.
“It’s been truly thrilling seeing this album debut so high in the charts, ” says Scott Graves, head of talent relations at PledgeMusic. “This has been one of our most fascinating and successful campaigns on the site to date. Its success is a testament to David’s innovative approach to this album and, of course, the interactive and unique pre-order process he structured through PledgeMusic. We are always encouraging our artists to post regular updates and David’s were exceptional. We saw a massive boost in traffic and activity on the pledgemusic.com campaign page every time he did an update, showing how excited his fans were to follow this journey with him.”
Digital Vein is Cook’s fourth studio album and his first since 2011’s This Loud Morning, which hit No. 7 on The Billboard 200 and No. 4 on the iTunes Album Chart. After winning season 7 of “American Idol,” Cook went on to sell 1.5 million copies of his self-titled debut album, which entered The Billboard 200 at No. 3 and the Digital Chart at No. 1. He also set Billboard records for debut entries by a male solo artist on the Hot 100 Chart (with 11 titles) and for debut entries and total songs on the Hot Digital Songs Chart (with 14 titles). Collectively, he’s sold over 5 million tracks and ringtones worldwide, including two platinum and one gold-certified single. He recently wrote David Nail’s 2014 top 20 country hit, “Kiss You Tonight.”
David’s independent album era needs to be a case study for other reality show stars who go the same route. He’s done everything right–from regular, constant, and entertaining updates on his Pledge Music page, to offering enticing perks. It helped that he had a fanbase willing to follow him, but he didn’t squander what he already had. Also, kudos to brokering exclusives with People, USA Today, Yahoo Music and Billboard. He hit all the major online music outlets, which maximized promotion of the new music. Getting the news out there is particularly important, considering David’s last album was released four years ago. Bravo. Check out David’s Digital Vein tour dates HERE.