American Idol TV Spots Still Commanding a Hefty Price

Despite Season 6 ratings dropping below Season 5’s, American Idol’s ad rates for the upcoming season are staying about the same as last year:

For the fourth consecutive season, Fox’s American Idol is network TV’s highest priced regular series for advertisers. The cost of a 30-second unit for upcoming episodes (which begin in January 2008) is $700, 000 for both the Monday  [sic]  and Tuesday installments of the program, according to media buying and network sources. The cost for the Monday installment is roughly in line with last year, while the Tuesday time slot is commanding a slightly higher rate, those sources said.

About mj santilli 34980 Articles
Founder and editor of, home of the awesomest fan community on the net. I love cheesy singing shows of all kinds, whether reality or scripted. I adore American Idol, but also love The Voice, Glee, X Factor and more!