Earlier this week, the U.S. President announced a ban on the social media app TikTok set to go into effect in 45 days IF an American company doesn’t buy out its Chinese partner.
Now, with perfect timing, American Idol creator Simon Fuller announces a partnership with the beleaguered social app in order to find the next generation of music superstars.
First of its kind “global music collective”
According to a press release, Fuller, XIX Entertainment, and TikTok, the short-form video app announces a “ground-breaking” partnership to discover the most talented music performers on TikTok, creating a “first-of-its-kind” global music collective.
Through an in-app audition process on TikTok, Fuller will be looking for extraordinary undiscovered artists to earn a spot in the innovative group.
TikTok is popular with teens and young adults, and gives creatives and artists an outlet to quickly and easily share videos. Many music artists, like Carrie Underwood for instance, have added TikTok to their arsenal of social media platforms. If TikTok survives the current administration, it will continue to be at the forefront of viral video for the foreseeable future.
Fuller plans to bring together a line-up of incredible pop artists
“TikTok has empowered self-expression and creativity and captured the hearts and minds of hundreds of millions of passionate users. The next generation of Pop Stars have eagerly embraced the platform,” said Fuller. “With the help of the TikTok audience, I will bring together a line-up of incredible artists to shape the next level of Pop Fandom. This will be the most connected Pop Group ever, thriving on every platform and sharing their talent and positive energy with the world.”
“It’s been nothing short of awe-inspiring to see the extraordinary musical talent – from up-and-coming artists to superstars like Lizzo, JLo and Justin Bieber – that shows up on TikTok every day and inspires even more creativity around the world,” said Kevin Mayer, TikTok CEO. “Together with Simon Fuller, we have the opportunity to find the next stars, many of whom are on TikTok today, and empower them to become a cultural phenomenon.”
“TikTok is shaping culture, supercharging music discovery, and fast-tracking artists onto the charts,” said Ole Obermann, TikTok’s Global Head of Music. “We’re delighted to partner with Simon Fuller as we continue to support emerging talent and build TikTok as the premiere artist development and discovery platform. Simon’s unrivalled track record of identifying and nurturing musical talent is a perfect fit with our mission at TikTok.”
Audition details are coming soon
TikTok has become the go-to staging ground that has helped previously little known or undiscovered artists like Lil Nas X, Curtis Waters, Ambjaay, Breland, Mxmtoon, Y2K, and bbno$ find mainstream fame and dominate the charts.
Talent should keep an eye on the TikTok app for forthcoming audition details.