American Idol is down 10 percent from last week. The good news is that, airing opposite basketball, it won the demo for the hour. Glee stays even with last week, but lost audience in the second half hour.
ETA: This article assessing Idol’s ratings free fall from Entertainment Weekly is sobering. “But Idol is dropping nearly every week and last night was down 50 percent from its Thursday night premiere this season … and that’s scary.” Idol was down 33% from the comparable episode last season.
Via TVByTheNumbers
On FOX, American Idol scored a 2.8 adults 18-49 rating, down 10 percent from last week’s 3.1. Glee earned a 2.0 adults 18-49 rating even with last week.
8:00
FOX American Idol 2.8/9 11.65
ABC Wife Swap – Season Premiere 1.7/5 5.00
CBS 2013 NCAA Basketball Tournament (8-11PM) – Live 1.6/5 4.70
CW The Vampire Diaries 1.2/4 2.55
NBC Community 1.1/4 3.028:30
NBC 1600 Penn 0.9/3 2.54
9:00
ABC Grey’s Anatomy 2.9/8 9.11
FOX Glee 2.0/6 5.89
NBC The Office – R 0.9/2 2.31
CW Beauty And The Beast 0.7/2 1.779:30
NBC 1600 Penn 0.8/2 2.29
10:00
ABC Scandal 2.7/8 8.57
NBC Law & Order: SVU – R 1.1/3 4.22
Half Hour Breakdown by Marc Berman
8:00 p.m.
ABC – Wife Swap (season premiere)
Viewers: 4.80 million (#3), A18-49: 1.5/ 5 (#3)CBS – NCAA Basketball: Second-Round Games
Viewers: 5.79 million (#2), A18-49: 1.9/ 6 (#2)NBC – Community
Viewers: 3.02 million (#4), A18-49: 1.1/ 4 (#5)Fox – American Idol
Viewers: 10.86 million (#1), A18-49: 2.6/ 9 (#1)CW – The Vampire Diaries
Viewers: 2.63 million (#5), A18-49: 1.2/ 4 (#4)———-
8:30 p.m.
ABC – Wife Swap (season premiere)
Viewers: 5.21 million (#3), A18-49: 1.8/ 5 (#3)CBS – NCAA Basketball: Second-Round Games
Viewers: 6.41 million (#2), A18-49: 2.2/ 7 (#2)NBC – 1600 Penn
Viewers: 2.54 million (#4), A18-49: 0.9/ 3 (#5)Fox – American Idol
Viewers: 12.45 million (#1), A18-49: 3.0/ 9 (#1)CW – The Vampire Diaries
Viewers: 2.48 million (#5), A18-49: 1.2/ 4 (#4)———-
9:00 p.m.
ABC – Grey’s Anatomy
Viewers: 8.99 million (#1), A18-49: 2.8/ 8 (#1)CBS – NCAA Basketball: Second-Round Games
Viewers: 5.07 million (#3), A18-49: 1.6/ 5 (#3)NBC – The Office (R)
Viewers: 2.31 million (#4), A18-49: 0.9/ 2 (#4)Fox – Glee
Viewers: 6.51 million (#2), A18-49: 2.2/ 6 (#2)CW – Beauty and the Beast
Viewers: 1.74 million (#5), A18-49: 0.6/ 2 (#5)———-
9:30 p.m.
ABC – Grey’s Anatomy
Viewers: 9.22 million (#1), A18-49: 2.9/ 8 (#1)CBS – NCAA Basketball: Second-Round Games
Viewers: 4.34 million (#3), A18-49: 1.5/ 4 (#3)NBC – 1600 Penn
Viewers: 2.29 million (#4), A18-49: 0.8/ 2 (#4)Fox – Glee
Viewers: 5.28 million (#2), A18-49: 1.8/ 5 (#2)CW – Beauty and the Beast
Viewers: 1.81 million (#5), A18-49: 0.7/ 2 (#5)———-
10:00 p.m.
ABC – Scandal
Viewers: 8.63 million (#1), A18-49: 2.8/ 8 (#1)CBS – NCAA Basketball: Second-Round Games
Viewers: 3.71 million (#3), A18-49: 1.4/ 4 (#2)NBC – Law & Order: SVI (R)
Viewers: 3.80 million (#2), A18-49: 1.0/ 3 (#3)———-
10:30 p.m.
ABC – Scandal
Viewers: 8.51 million (#1), A18-49: 2.7/ 8 (#1)CBS – NCAA Basketball: Second-Round Games
Viewers: 2.89 million (#3), A18-49: 1.1/ 3 (#3)NBC – Law & Order: SVI (R)
Viewers: 4.64 million (#2), A18-49: 1.2/ 3 (#2)Source: Nielsen Media Research data
