First, in May of this year, Chloe Kohanski dropped her first single “To Be Young” and in July her first EP, Fantasy. Now, The Voice season 13 winner, who now goes by chloe mk, debuts the music video for a cut from the EP titled “David Bowie.”
“I feel sometimes people think [winning The Voice was] almost like a guaranteed success,” Chloe told Refinery29 where the video premiered. “Everybody’s journey is different, and I never expected to go as far as I did on the show.”
“’David Bowie’ is emotional,” Chloe said of the new video’s Max Headroom-like aesthetic, featuring Chloe seemingly trapped in an infinite loop of retro televisions. “The blue felt very genuine. Whenever we were writing the songs and starting to dive into [the sound] and aesthetic, I started seeing and feeling a lot of cool tones, if that makes sense. So, this greenish-bluish, digital vibe felt at-home with this song.”
While the look of Chloe’s music videos have a decidedly retro feel, her sound is modern. Chloe shared with Refinery29 how she transitioned from covering classic rock songs like Fleetwood Mac’s “Landslide” and “Total Eclipse of the Heart” on The Voice to a more contemporary sound on Fantasy:
“I’m sure a lot of people that do reality TV or any of the singing shows out there feel this way: you are definitely yourself, but you’re kind of using other people’s songs as vessels. You’re trying to channel yourself the most you can, but there’s just something about singing someone else’s words versus singing your own. I obviously will always love 70s music, 80s music. But, equally so, I grew up in the late-90s, early 2000s. I was a Britney Spears fan, a Spice Girl fan. I was Christina Aguilera all-day, every day. And Gwen Stefani! For me it was like, okay, what is my sound when I’m given all these resources and being told, make what you want to make? I feel [my sound] just didn’t sound like rock music, which was fine. I felt there wasn’t really a lot of pop music or — whatever you want to call it — that showcases this [kind of] raspy, somberish tone. Especially for a woman!”
Check out Chloe’s “David Bowie” music video below.