Pop star Taylor Swift will serve as the Mega Mentor on Season 17 of NBC’s The Voice. Coaches John Legend and Blake Shelton made the announcement on Instagram and Twitter today.
As The Voice Mega Mentor, Taylor will join coaches Kelly Clarkson, John Legend, Blake Shelton and Gwen Stefani to mentor the artists and prepare each team for the Knockout Rounds, which will begin airing in late October.
During the Knockout Rounds, the artists will be paired with a teammate and select their own songs to perform individually. Taylor will be on hand to work with all four coaches and their teams to provide feedback, suggestions and praise as the artists prepare for their performance. The coaches alone will choose the winner, and the artist not selected will be available to be stolen by another coach. They are vying for their coach’s confidence and decision to take them to the final and crucial round before the Live Performance Shows, the Live Playoffs. Each coach will only have one steal in the Knockout Rounds, making the stakes higher than ever for the artists.
Taylor previously served as the Mega Mentor on Season 7 of The Voice. But back in those days, the position was titled “Key Advisor” and the singer was a helpful mentor, dishing out on-point performance tips. Also, she sang her chart-topping single “ME!” ft. Brendon Urie of Panic! At the Disco on the Season 16 finale of The Voice earlier this year.
Before the Knockout Rounds are the Battle Rounds, where each coach will work with a superstor mentor. Blake will team up with Darius Rucker, Kelly with X Factor’s Normani, John Legend with former coach Usher and Gwen with The Voice UK coach will.i.am.
The Voice premieres Monday, Sept. 23 (8-10 p.m. ET/PT) on NBC.