Check out this week’s updated Season 6 ratings chart.
Tuesday’s preliminary ratings data from the Hollywood Reporter:
“American Idol” averaged 29.4 million viewers and an 11.5 rating/31 share in the adults 18-49 demographic, according to preliminary estimates released Wednesday by Nielsen Media Research.
Wednesday’s preliminary ratings data from the Hollywood Reporter:
“American Idol” was the night’s most-watched show with 25.6 million viewers and a 9.9 rating/26 share in the adults 18-49 demographic, according to preliminary data released Thursday by Nielsen Media Research.
In Season 5, the Top 12 performance show averaged 32.7 million viewers and a 13.7/33 share in the adults 18-49 demographic. The Top 12 results show averaged 28.1 million viewers and an 11.5/28 share in the adults 18-49 demographic.
Andy Dehnart’s Reality Blurred posts two articles from Variety and Media Life that point out the change to Daylight Savings Time generally draws people away from their TVs and this year, DST occured 3 weeks early. Hence, Idol’s ratings for this week are down 15% from the same time last year.
The Media Life article notes that, “The network [Fox] …points out that last night supersized episode, which combined the male and female finalists for the first time, was up 5 percent over last week Tuesday show to a 10.9.”
Comparably, last year, Season 5’s Top 12 performance episode was up 15% over the previous week’s Tuesday show.
Vote Totals Are Down
Another interesting comparison is the voting totals, typically announced by Ryan Seacrest at the beginning of each results show. There has been a drop in voting for every week’s competition so far:
These drops are substantial and consistent. Are people watching, but not engaged enough to pick up the phone? What do you think?