Rob’s Backstage Popcorn, founded by the Naked Market and the Jonas Brothers in 2021 announced that it has partnered with Kelly Clarkson to release an all-new product, Kelly’s Classic BBQ, a Southern spin on Rob’s signature recipe inspired by the American Idol OG winner’s Texan roots. It’s the first celebrity collaboration from Rob’s Backstage Popcorn and The Naked Market. Order it HERE.
The Voice season 23 coach fell in love with Rob’s Backstage Popcorn last year and the brothers shortly after appeared on her daytime talk show to announce the brand’s retail launch in April 2022. Together with the brothers and The Naked Market, Kelly developed a sweet and smoky barbecue flavored popcorn.
Kelly loves her some BBQ Popcorn
“I love Rob’s Backstage Popcorn and I am thrilled to be sharing this new flavor with y’all”, said Kelly in a press statement. “Collaborating with Rob, Kevin, Nick, and Joe has been so much fun! I apologize in advance for not being able to put a bag of Kelly’s Classic BBQ popcorn down. It’s that good, y’all. I can’t wait for the world to get a taste of what we’ve been cooking up together.”
“We’re thrilled to be partnering with Kelly Clarkson on this new addition to the Rob’s Backstage Popcorn lineup. We’re grateful that she has been such a vocal supporter and fan of Rob’s since our retail launch last year. Kelly’s BBQ flavor leans into her Southern roots to create a truly unique spin on Rob’s original flavor profile. We couldn’t be more excited to share it with the world!,” said Nick Jonas, Co-Founder of Rob’s Backstage Popcorn.
Nick Jonas dropped by The Kelly Clarkson Show to announce the new flavor alongside Kelly. The former The Voice coach also announces Rob’s Falling Popcorn Reels social media contest, where whoever can catch the most popcorn kernels in their mouth on Instagram Reels wins a brand new car.