Listen to the first single “SING” from Ed Sheeran’s next album X. It’s produced by Pharrell Williams and is a departure from singer-songwritery fare like “The A Team” and “Lego House.”
The song features a hip-hop beat, electronic bloops and beeps, a rapper shouting SING! in the chorus AND Ed rapping! Yes. Rapping.
Not everyone is gonna like this. I’m not sure that I do.
Check it out below.