When Lyndsey Parker of Yahoo Music spoke with American Idol creator, Simon Fuller recently, the producer insisted that American Idol is not a dead brand. Don’t get TOO excited. He seems to have his eye on marketing digital properties under the American Idol umbrella. Here’s what he had to say about an eventual return of the iconic show:
“Here we are in 2016. There’s plenty of opportunities to be very interactive. The sort of burgeoning reach of social media, and what social media has become, is perfectly suited to what American Idol could be going forward – and might have been, if social media had been around in the past. Each fan of American Idol back in the day, if they’d had their little social network, Snapchat in particular… it’s all very compatible and in tune with American Idol. So I’m thinking far more interactive, far more connected, far broader.”
So, he really doesn’t think this is actually the end of Idol?
“No, not at all. Certainly it’s not the end of my creative journey around this idea, this show, and all that it encompasses: music, finding talent, the competitive spirit of people with a dream,” assures Fuller. “There’s a lot there.
In terms of how Fuller would like American Idol to be remembered:
I just want it to be remembered for being innovative, pioneering – and maybe the most successful TV show of all time. It would just be nice for people to recognize that. Now that we are no longer competing with other networks who resented its success, now is maybe the time to just recognize the success and be benevolent.
The producer also shares some of his favorite moments. Carrie Underwood is his favorite contestant. His favorite coronation song, Phillip Phillips “Home.” David Cook’s “Time of My Life” is second. Jennifer Lopez is his favorite judge.
Check out this promo for the American Idol American Dream special. It’s part 1 of the 3 night American Idol series finale. It’s not a live performance show. The 90 minute retrospective will consist of interviews with producers, judges, past contestants and more interspersed with clips from the 15 season game-changing series.
Season 1 winner, Kelly Clarkson, season 4 winner, Carrie Underwood and former judge Simon Cowell make appearances in the clip in talking head type interviews. On Wednesday April 6, the Top 3 will perform for your votes. The winner will be crowned in an all-Idol extravaganza on April 7.