Country music singer and coach of NBC’s The Voice, Blake Shelton returns to perform NBC Sports Group’s 2016 NASCAR on NBC opening theme song. This year’s Open includes an all-new look and presentation, including updated lyrics for Shelton’s hit “Bringing Back the Sunshine.” The new Open kicks off NBC Sports’ second season of NASCAR coverage, and makes its debut prior to coverage of the Coke Zero 400 Saturday, July 2nd at 7 p.m. ET on NBC, live from Daytona International Speedway.
The high-energy production is set within the infield of a NASCAR racing venue and features current NASCAR drivers’ barbequing, hanging out inside Blake’s motor coach and on-stage with Blake as he performs a pre-race concert amid driver introductions. Approximately one thousand NASCAR fans and more than 30 active drivers participated in the shoot.
Each week throughout the rest of the season, NBC Sports will present a fresh version of the Open, featuring updated on-track highlights, beauty shots of that week’s host venue and unseen footage from the shoot from earlier this season.
“Happy to be back to kickoff NBC Sports’ second season of NASCAR coverage and be able to rework my song, ‘Bringing Back the Sunshine’ for the opening theme song,” said Blake. “I am a true NASCAR fan and love being around the sport, spending time with the drivers, so this is a lot of fun for me.”
“Blake is a big talent and a blast to work with. He helped us bring a new level of energy and driver interaction to this year’s Open,” said Tripp Dixon VP and Creative Director at NBC Sports Group. “NBCUniversal has a very collaborative culture and it’s great when we’re able to reach across platforms and create authentic connections like we have here with Blake and NASCAR on NBC.”
NBC Sports Group’s racing coverage over Independence Day weekend kicks off this Friday, July 1st with the Subway Firecracker 250 at 7:30 p.m. ET on NBCSN and culminates Saturday July 2nd with the Coke Zero 400 at 7 p.m. ET on NBC.
Check out the new NBC NASCAR theme featuring Blake Shelton. “Bringing Back the Sunshine” is the title track to The Voice coach’s 2014 album. Blake’s latest, If I’m Honest was released late last month.
Check out the promo here.