Madonna initially released her new music video “Bitch I’m Madonna” to the new music streaming service TIDAL, created by Jay Z for him and several mega-star stakeholders. As if anybody actually subscribes to that service–the video debuted on VEVO early this morning, allowing the other 99% of the population to watch it.
Directed by Jonas Åkerlund, the video features appearances from several of the pop singer’s TIDAL cronies, including Nicki Minaj, Beyonce, Katy Perry, Miley Cyrus, and Rita Ora. The appearances are pretty much blink and you miss it, except for Nicki, who raps the bridge. I spied Comedian Chris Rock in there too.
Madonna vamps her way through a series of brightly colored scenes, as Madonna is wont to do. “We Go Hard Or We Go Home!” Madonna wrote on Twitter to announce the video’s debut. I’ll take your word for it, Madge.