American Idol Ratings: Idol Wins The Night, Glee Breaks Records

Via the Hollywood Reporter:

The big ratings news from last night was Glee’s record breaking numbers, certainly aided by the healthy lead-in from American Idol

GLEE Peek - Matthew Morrison & ...
GLEE Peek - Matthew Morrison & Lea Michele Sing 'Endless Love'

Glee” drew a record 13.7 million viewers and a 5.6 preliminary adults 18-49 rating. The Glee return was 44% bigger than its pilot preview after the American Idol finale last year.

Glee” retained 78% of its 90-minute “Idol” (20.6 million, 7.3) lead-in to easily rank as the night’s highest-rated scripted series.

Last week, Idol totaled roughly 20.40 million viewers and a 7.1 rating/19 share among adults 18-49 from 8-10 p.m.  Not much of a change from week to week…

According to the Hollywood Reporter, Monday’s Dancing with the Stars, had 20 million viewers, 4.8 preliminary adults 18-49.  Close! We’ll see if Idol or Dancing wins the weekly race when the final numbers come in.

About mj santilli 33696 Articles
Founder and editor of mjsbigblog.com, home of the awesomest fan community on the net. I love cheesy singing shows of all kinds, whether reality or scripted. I adore American Idol, but also love The Voice, Glee, X Factor and more!

80 Comments

  1. 20.4 million vs 20.6 million. Doesn’t seem like a big difference to me. No season saving going on here.

    Go Glee! AI and Glee may develop synergy and help out each other’s ratings. I’m kind of surprised we haven’t heard about the kids from Glee doing a number on a results show. Maybe IGB or the finale?

  2. Well count me as one of their success stories. I watched Idol and then stuck around and watched Glee for the first time. I have always thought it looked too corny and never was willing to try it out. I have to say though, after watching it, that’s exactly why I liked it. I will definitely watch it again.

  3. Well at least the ratings stopped going down…that’s pretty much miracle with the cast they have. It should be 20 for glee and 13 for idol based on quality….

  4. I’m kind of surprised we haven’t heard about the kids from Glee doing a number on a results show. Maybe IGB or the finale?

    It’s going to happen. I could see one of the “If I Can Dream” people appearing on AI from a mile away, so I’m sure that Simon Fuller and Fox won’t pass up the opportunity for some Glee crossover too.

  5. ‘Glee’ returns
    on a high note for Fox

    Averages a series-high 5.6 in 18-49s, up 70 percent

    By Toni Fitzgerald
    Apr 14, 2010

    All the hype over “Glee’s” return paid off for Fox last night. The first-year show’s first episode since December earned a series-high 5.6 rating from 9:30 to 10:30 p.m., according to Nielsen overnights, up 70 percent over its season average of 3.3.

    Certainly the big lead-in from “American Idol,” which averaged a 7.9 in its final half-hour at 9 p.m., was a help, as was the fact that the two shows carry similar themes. Both are about young singers, though “Glee” is scripted.

    “Glee” aired the second-highest-rated episode of a new show this season, behind only the premiere of “Undercover Boss” after the Super Bowl. Perhaps most impressively, it actually outdrew lead-in “Idol” among adults 18-34 by 4 percent, averaging a 5.8.

    http://www.medialifemagazine.com/artman2/publish/Overnights_50/Glee_returns_on_a_high_note_for_Fox.asp

  6. Kirsten:
    04/14/2010 at 12:22 pm
    20.4 million vs 20.6 million. Doesn’t seem like a big difference to me. No season saving going on here.

    Yep. Looks like the news report from yesterday about all of America watching caused a shortage of around 280 million viewers. :-)

    Does anyone know what the second number means in terms of TV ratings? What is the 5.8 for adults 18-34 for Glee, and the 7.3 for IDOL? Is that millions of people in that age category?

  7. Well let’s look at the ratings for the last few weeks:

    March 18th – 22.57 / 8.0
    March 24th – 23.8 / 8.3 (approximate increase of 5%)
    March 31st – 21.33 / 7.5 (approximate decrease of 10%)
    April 7th – 20.4 / 7.1 (approximate decrease of 6%)
    April 14th – 20.6 / 7.3 (approximate increase of 1%)

    So after two consecutive weeks of decreases last night produced an increase, even if small. A 1% increase is better than another 6% or 10% decrease. Whether that’s from Adam or not who knows. We’ll see if Idol can maintain the increase with next week’s episode.

  8. Does anyone know what the second number means in terms of TV ratings? What is the 5.8 for adults 18-34 for Glee, and the 7.3 for IDOL? Is that millions of people in that age category?

    It’s the percentage of people who were watching tv at that time, who were watching a particular program. So, out of everyone in the US, aged 18-34, who was watching tv between 8-9:30, 7.3% of them were watching American Idol.

  9. Well at least the ratings stopped going down…that’s pretty much miracle with the cast they have.

    But next week there’s no Adam, so it’s back to a big old borefest!!This season is so depressing.

  10. So after two consecutive weeks of decreases last night produced an increase, even if small. A 1% increase is better than another 6% or 10% decrease. Whether that’s from Adam or not who knows. We’ll see if Idol can maintain the increase with next week’s episode.

    I doubt that AI was going to go under 20 million, and I think that most statisticians would say that the last two weeks have been a statistical tie in ratings.

  11. I’m kind of surprised we haven’t heard about the kids from Glee doing a number on a results show. Maybe IGB or the finale?

    The glee kids can actually sing though. Wouldn’t that make the contestants look bad? Especially since some of the glee kids weren’t good enough to make the show themselves. lol

  12. The glee kids can actually sing though.

    They sang live at the White house Easter Egg roll, and their live performances weren’t always that impressive.

  13. Does anyone know what the second number means in terms of TV ratings? What is the 5.8 for adults 18-34 for Glee, and the 7.3 for IDOL? Is that millions of people in that age category?

    this is a good article to read to get an understanding how the nielsen numbers work, and the methodology behind gathering them…


    How Nielsen TV ratings work

    Nielsen numbers are usually expressed in two ways, by points and share. It looks like this: 9.5/15. Points, the first number expressed, refers to the assumption of how the percentage of total homes are viewing the show at the given moment when the rating is taken. for instance, the 9.5 in the sample given here would mean that from Nielsen’s 5,000 home sample, they are assuming that 9.5 percent of the total homes in America, or little under 11 million homes.

    The second number represents the share of total viewers, so in this case it means that 15 percent of the people watching television at that moment were watching this show. 85 percent were watching something else.

    http://www.helium.com/items/990477-how-nielsen-tv-ratings-work

  14. I’m pretty sure that’s what the concensus was predicting yesterday, little to no change, but not going downhill any further either.

  15. I doubt that AI was going to go under 20 million, and I think that most statisticians would say that the last two weeks have been a statistical tie in ratings.

    There is no way to know if Idol would have gone below 20 million or not, just like there’s no way to know if Adam being on the show helped to stabilize the ratings for the week. Maybe Elvis week brought in the viewers that it lost. Either way, the ratings slide was stopped for this week.

  16. The glee kids can actually sing though. Wouldn’t that make the contestants look bad?

    Lea, Amber, and maybe Matthew and Jenna are the only ones who are better singers than this group but I think Lea and Jenna might have identity issues if they were on this show. Even the worst singer in this group is better than Cory. Like MJ’s saying the Easter Egg Roll performances were not the best but I thought there might’ve been some technical difficulties going on too.

    Perhaps most impressively, it actually outdrew lead-in “Idol” among adults 18-34 by 4 percent, averaging a 5.8.

    That’s a big deal IMO.

    Does the fact that Glee started at 9:28 factor into the ratings? I wouldn’t be surprised if that goosed the last half hour AI numbers a little.

  17. Fox must be really happy that all the hype around Glee translated into ratings, they needed a new success story with the end of 24 and the steady decline of Idol.

  18. I didnt care for the Glee episode, thought it was boring compared to last year, I barely could keep my focus on it, I hope it gets better next week, or it may loose me, my husband got up and went to bed, oh well.

  19. TV ratings: ‘Glee’ back in a big way Tuesday
    By Rick Porter
    April 14, 2010 11:40 AM ET

    Tuesday hour by hour:

    8 p.m.

    FOX: “American Idol” (19.1 million viewers, 11.0/18 households)
    18-49 leader: “American Idol” (6.8)

    9 p.m.

    FOX: “American Idol” (22.6 million, 12.9/20)/”Glee” (14.4 million, 8.6/13)

    looking at this breakdown, the numbers at the 9 pm hour leading into the glee return at 9:28 were stronger than the 8-9 numbers. how many of those viewers tuned in to the last hour to catch glee, or tuned out of other shows to catch idol we can’t know. a case can be made to fit anyone’s opinion.

    http://blog.zap2it.com/frominsidethebox/2010/04/tv-ratings-glee-back-in-a-big-way-tuesday.html

  20. looking at this breakdown, the numbers at the 9 pm hour leading into the glee return at 9:28 were stronger than the 8-9 numbers. how many of those viewers tuned in to the last hour to catch glee, or tuned out of other shows to catch idol we can’t know. a case can be made to fit anyone’s opinion.

    That’s true but it also bears saying that AI ratings usually go up as the show goes on. In fact if you look at last week’s ratings the 9 PM ratings this week are LOWER than last week’s. Looks like our theory about the Glee effect is wrong. The 8-9 PM ratings this week were higher than last week’s. I think I found the big reason why:

    4/6
    CBS: “NCIS” (16 million, 10.0/16)

    http://blog.zap2it.com/frominsidethebox/2010/04/tv-ratings-american-idol-rolls-over-cbs-tuesday.html

    4/13
    CBS: “NCIS” rerun (10.8 million, 7.1/12)

    The NCIS effect is a big deal IMO. If it hadn’t been a rerun I’d guess the AI ratings would be lower.

  21. The only thing they accomplished with Adam is the media buzz it created, because it was really shocking (i personally called b.s. when the Iowa guy announced it on twitter). Then another round yesterday when Ken tried to sell the episode as an ‘Adam Lambert redemption’.
    Nobody knows how would have the ratings been without that, but certainly Ken was trying to stirr some sh*t with his decision. He is the executive producer afterall and he is being pressured to make some changes (the backstage cameras, drunken Seacrest,….)
    He inherited the show as the biggest show on TV and for the past 2 weeks it was beaten by DWTS (of course they’re demo is much worse,but still). Also it was beaten by the Olympics for the first time i think (and twice!). Now Rickey Minor is leaving…doesn’t look good for Ken. And Simon…even though both Kara and Adam last night are better than he is (even Paula was better than him last year for the most part).

  22. There’s no way to know if Adam helped the ratings from going down or if it was the double eliminations that did it. So apparently Adam’s mentoring didn’t boost the ratings like many people predicted.

  23. that’s the beauty of numbers… a case can be made to fit anyone’s opinion or shore up anyone’s argument, depending on how or who is analyzing them. it doesn’t matter to me either way whether they went up or down – i like tracking them, and comparing them to season’s past to see their trajectory over the long haul, for s’s and g’s :lol:

  24. Regardless Adam was one of the key elements to a positive growth week.

    There is zero proof that’s true.

  25. EW’s take on the ratings. They’re crediting the CBS reruns too.

    http://hollywoodinsider.ew.com/2010/04/14/glee-returns-and-attracts-big-audience/

    Glee also built upon its Idol lead-in last night among adults 18-34 (a 5.8 versus a 5.6).

    American Idol was still the dominant force on Tuesday; it finished with a 7.2/20 among 18-49 and easily won the night in the key demographic. Fox certainly benefited from the lack of originals on CBS’s sturdy schedule of NCIS, NCIS:LA and The Good Wife – all of which were in repeats last night. Still, Glee made big gains in the timeslot versus the same time last year when Fringe aired. Fox was up 43 percent from 9 to 10 p.m., thanks to Sue Sylvester and Co.

  26. Reminder:

    Deleted the sarcastic post aimed at fellow posters AND the hearty back-slaps that followed.

  27. I don’t know if anything can make the AI ratings grow. I think the lack of exciting contestants is a factor, but the show has been on the decline for a few years. I think they really need to revamp the whole thing. I like the backstage cameras, but I think they really need to go more “big brother” and have the contestants live under one roof and show more of the rehearsals. I thought we would get that last year with everyone in the mansion. I was disappointed we didn’t see more of that. I also think people are just sick and tired of hearing the same songs being sung over and over again every year.

    I think X-FACTOR really is the x-factor when it comes to the future of Idol. People may flock to that if they are bored with AI. I think Idol will be here for at least one more year.

  28. i obviously messed up my above post. it shows am still a baby on public forums. lol!

  29. mj:
    04/14/2010 at 1:50 pm

    Regardless Adam was one of the key elements to a positive growth week.

    There is zero proof that’s true.

    MJ, I think the opposite also can be said, there is zero proof that the statement is untrue.

  30. Actually, according to the numbers supplied by nielsen via the AP, the Monday, April 5 Dancing scored 21.24 million while the following tuesday’s American Idol scored 20.84 million. If all they had last night was 20.6 million, there’s still a decrease. We’ll see next week when the official nielsen ratings come out.

  31. MJ, I think the opposite also can be said, there is zero proof that the statement is untrue.

    What’s that got to do with my point? The OP is certain Adam caused a bump in Idol ratings, my point is that there’s no way to know that. Your point is irrelevant to my point.

    I’ve been posting ratings for a couple of years now, and what I’ve learned is that analyzing ratings is a little complex–there’s typically a host of different factors that can affect the numbers.

    If Idol was up against repeats on CBS, that’s significant. Because CBS has been Idol’s main competition for ratings on Tuesday nights all season. So, that fact alone casts some doubt that Adam’s appearance kept the ratings steady.

    It could be the mixture of several factors, including Adam, but we don’t know.

  32. The most important thing to me is the show was entertaining and Adam was a big reason for it not being so boring.

  33. I have a question: how do DVRs/TIVOs affect the ratings? A lot of ppl I know and myself very rarely watch TV shows “live”, most of the time it’s recording it and watching it at a later time (fastforwarding through the commercials, lol). So, is that counted in all those numbers?
    thank you :)

  34. lorismile:
    04/14/2010 at 1:01 pm

    Well let’s look at the ratings for the last few weeks:

    March 18th – 22.57 / 8.0
    March 24th – 23.8 / 8.3 (approximate increase of 5%)
    March 31st – 21.33 / 7.5 (approximate decrease of 10%)
    April 7th – 20.4 / 7.1 (approximate decrease of 6%)
    April 14th – 20.6 / 7.3 (approximate increase of 1%)

    Does March 18 has Miley Cyrus mentor?
    March 24- no mentor?
    March 31- Usher?
    April 7- no mentor?
    April 14- Adam?

    Or Am I off?

  35. I squealed like a school girl when I saw the cast of Glee in the audience lol. I’m still not feeling anything about this years contestants like I did last season. I mean cmon, there have been enough seasons and these idols are acting like they haven’t got a clue. I do like Crystal, but even she is kind of starting to bore me. I dunno. After Simon leaves I can see this show tanking unless something miraculous happens.

  36. I’ve been posting ratings for a couple of years now, and what I’ve learned is that analyzing ratings is a little complex–there’s typically a host of different factors that can affect the numbers.

    IA, all we can do is speculate, there are number of factors that affect ratings, unless you knew exactly what number AI would have done without Adam and with an “average” mentor, you can’t compute the effect.

    The only thing I think we can say with some confidence is that Adam wasn’t a disaster for the ratings.

  37. lorismile:
    04/14/2010 at 1:01 pm

    Well let’s look at the ratings for the last few weeks:

    March 18th – 22.57 / 8.0
    March 24th – 23.8 / 8.3 (approximate increase of 5%)
    March 31st – 21.33 / 7.5 (approximate decrease of 10%)
    April 7th – 20.4 / 7.1 (approximate decrease of 6%)
    April 14th – 20.6 / 7.3 (approximate increase of 1%)

    Oh I just looked back:

    March 24 Miley
    March 31 Usher
    April 7 no mentor
    April 14 Adam

    Just another proof of the power of tweens

  38. I’m pretty sure yesterday many posters were predicting zero to very little change in ratings, so I’m glad that happened. At least it didn’t decline again.

  39. Where is everyone getting these ratings increases? How is 20.6 (last night, preliminary) higher than 20.84 (last week)? And the first hour was what, 19? I think Adam may have a slight effect on the ratings, but not much. I think the idea that lots of people would either boycott the show or the opposite, tune in are clearly off base. Actually, I think Adam explained the dropping nielsen ratings for AI very well — Boring with no energy or variety.

  40. Reminder:

    Wow. STILL deleting shots aimed at other posters. Putting peeps in moderation is the next step.

  41. mj, i only asked you how you were so sure Adam did not affect the ratings and you ended up moderating me? pls what rule did i break or are your comments the end and be it all on your blog?

    i would just like to know so as not to question your assessments/judgements of things next time. thanks!

  42. mj, i only asked you how you were so sure Adam did not affect the ratings

    I never said that.

    and you ended up moderating me?

    Please stop bolding your posts.

  43. So the difference between this week’s rating and last week’s was 1%?
    And CBS was showing reruns that day. And Fox was heralding the big return of Glee.

    Just wanted to make sure I got what was going on.

  44. So the difference between this week’s rating and last week’s was 1%?
    And CBS was showing reruns that day. And Fox was heralding the big return of Glee.

    Just wanted to make sure I got what was going on.

    I think that pretty much covers it.

  45. Wait the ratings were not much different than last week? But Adam was supposed to bring in millions all by himself! There are way too many expectations for this guy. One guy can’t bring in viewers when 9 contestants suck. Well, maybe the fetus could.

  46. There are way too many expectations for this guy.

    Now there’s one thing I think most will agree on! Between BSC fans who think he really is Elvis, non-fans laughing at the lack of a non-platinum album in the US, OTT press, Out Magazine (who seems to like him again) and Warwick, the only person thinking he’s doing just fine is Adam himself.

    And sadly, I do think Bieber might bring in a few ratings. Not huge but a bit, given he’s trending on freakin twitter every day. When he’s on Idol and I mute him, too bad that won’t help balance ratings. LOL

  47. I don’t know if helps in this discussion, but I did remember during Season 7 that while the ratings generally sagged in the middle of the season, there were the occasional gains in viewership, and those appeared to be influenced by what happened during the previous episode. I think the ratings increased the week after David Cook did his Billie Jean, and also after he did Always Be My Baby. Those were the water cooler moments, people talked about them and were therefore more interested in watching the show the week later. Is there a complete list of the rating for Season 7 so I can check if I did remember it correctly? Perhaps the rating is steady this week because of the better performances last week, rather than anything that is happening this week.

    I don’t think this season is doing badly ratings-wise. I expected it to be much worse due to a combination of the general attrition in viewerships and a sub-par crop of contestants. I think the drop week by week were worse in Season 7 and Season 8, but I’m only speaking from memory, and it would be interesting to see the complete list of ratings for the previous years.

  48. Now there’s one thing I think most will agree on! Between BSC fans who think he really is Elvis, non-fans laughing at the lack of a non-platinum album in the US, OTT press, Out Magazine (who seems to like him again) and Warwick, the only person thinking he’s doing just fine is Adam himself.

    but then, how many artists become plat in a matter of months except you re some joke of an artist? i thot that kind of miracle happened only in the idol world?

    did gaga with all her fame now become a plat selling artist within 5months?

    i would rather take the superstardom of the likes of kesha, derulo ( build up my sales and be on pple’s radar ) and co to that of daughty or cook i.e. typical idol artists whom i deem as local champs.

  49. I don’t know if helps in this discussion, but I did remember during Season 7 that while the ratings generally sagged in the middle of the season, there were the occasional gains in viewership, and those appeared to be influenced by what happened during the previous episode. I think the ratings increased the week after David Cook did his Billie Jean, and also after he did Always Be My Baby. Those were the water cooler moments, people talked about them and were therefore more interested in watching the show the week later. Is there a complete list of the rating for Season 7 so I can check if I did remember it correctly? Perhaps the rating is steady this week because of the better performances last week, rather than anything that is happening this week.

    Actually I thought this was discussed back in season 7 as well or at least season 8 when comparing rating to the previous year. Someone would have to double check but i do remember this being talked about.

  50. I guess the performance show ratings for AI pretty much hit rock bottom last week and this week, and probably will keep fluctuating in 20-22 mil range in the future. As for Adam Lambert, he was no ratings magnet, in any way, shape or form. Period.

  51. but then, how many artists become plat in a matter of months except you re some joke of an artist? i thot that kind of miracle happened only in the idol world?

    Nah. Lady Antebellum did it and they’re no joke. They did it without any gimmicks too. It just took putting out a song that people loved.

    I guess the performance show ratings for AI pretty much hit rock bottom last week and this week, and probably will keep fluctuating in 20-22 mil range in the future.

    Maybe. It depends on when NCIS has its next original show. Is it next week? I’m sure they’ll be back to originals for sweeps so it won’t be long.

  52. Answering my own question –

    http://mjsbigblog.com/historical-charts/season-7-ratings

    Top 12 – 29.9 million
    Top 11 – 27.3
    Top 10 – 24.8 – David Cook’s Billie Jean
    Top 9 – 26.1
    Top 8 – 24.7
    Top 7 – 23.7 – David Cook’s Always Be My Baby
    Top 6 – 24.7 – David Cook’s Music Of The Night
    Top 5 – 25.1
    Top 4 – 21.8
    Top 3 – 24.8
    Top 2 – 27.1

    Ratings increase the week following performances considered to be David Cook’s better ones. Could be all coincidence of course, so take this how you will. But I do think what happened the previous week may be more important in determining the ratings than what’s happening in any particular week.

    ETA – I can’t find a list for Season 8, is there one?

  53. “”Well that is your opinion and it is respected…but….Adam is a ratings magnet. He brings the buzz and the entertainment. He is articulate, humorous and intelligent. That is why some of the more popular show have had him on twice in a short period of time. Oprah, Ellen, and Jay Leno to name a few. Believe me if he didn’t they wouldn’t keep bringing him back. So Adam is a ratings producer. Period. ( :lol: )”””

    Thank you also Dhunken, you took the words right out of my mouth – I just would have added one word in your first sentence – not – but well said.

    Hazehel, good point, I think next weeks ratings will speak volumes

    “”Nah. Lady Antebellum did it and they’re no joke. They did it without any gimmicks too. It just took putting out a song that people loved.””

    They did it without gimmicks,nothing? You must be joking – I saw and heard their single and video every which way, they were on VH1 and they even said they were sick of it and loved that it had been put out with a dance beat as a “gimmick” and they liked it a lot, so not really true that they did this with no gimmicks

  54. I like NCIS can’t wait .
    I think they should have Kermit the Frog on Idol and here are the3 reasons:
    1st) He is Kermit the Frog duh
    2nd) Rainbow songs don’t die and are liked look at DC song.
    3rd) Stay away from the Idol argument lets compare muppits!(personally when young liked cookie monster why he ate cookies)

  55. As for Adam Lambert, he was no ratings magnet, in any way, shape or form. Period.

    Well that is your opinion and it is respected…but….Adam is a ratings magnet.

    It is not opinion that Adam was not a ratings magnet for Idol, it is fact. The numbers don’t lie. There was a 1% increase, period.

  56. Well I’m just happy he got exposure to 20 million people – and hope for the same exposure tonight when he performs….. period :D

  57. The numbers don’t lie. There was a 1% increase, period.

    The numbers indeed don’t lie. But I think it’s probably Lee’s bagpipes and Crystal’s didgeridoo that did it. No sirree, Adam ain’t no competition for the good ol’ didgeridoo. Hehehe.

    Joking aside, it’s really anyone’s guess as to why the ratings stayed steady. Could be Adam, could be what happened the week before, or could be any number of other things. We just don’t know.

  58. March 18th was a Thursday (March 16th was rollings stones no mentor)
    March 24th was Miley performance show (March 23rd Miley mentored)
    March 31st was Usher performance show (March 30th Usher mentored)
    April 7th was Derulo/Archuleta performance show (April 6th was Beatles no mentor)
    Aprii 14th has not happened yet (April 13th Adam Mentored)

    Any body have solid ratings data on all the dates for comparison?

  59. I was one that didn’t think Adam would make much of a difference in the ratings. Or if it was Cook or Archie or (insert favorite here) mentoring. It’s hard to tell if Adam kept ratings from falling any further, but for the most part previous Idol contestants aren’t going to make a difference. Idol watchers are already watching the program. Adam’s not that far out of the bubble. While his fans might watch The View (shudder) to see him or Leno or Oprah, there aren’t that many non-Idol Adam fans (yet) willing to sit through a performance show with dull contestants to watch Adam mentor them. I know I wouldn’t if I wasn’t an Idol fan.

    I’m expecting the same thing tonight, although the performance might be You Tubed by some later, if it doesn’t get taken down quickly.

    Now Kelly, who has 8 years of fans or Carrie, I think that mentor episode might bring in some ratings. But I’d be hard pressed to say S7 would and I love me some Cookie. Maybe I’d be wrong about Cookie, I dunno.

    I did think Adam did a good job mentoring though.

  60. “”The numbers indeed don’t lie. But I think it’s probably Lee’s bagpipes and Crystal’s didgeridoo that did it. No sirree, Adam ain’t no competition for the good ol’ didgeridoo. Hehehe.”””

    Ha and like you said I think we need to wait for tonights and next weeks totals to be tallyed, you brought up a good point earlier. They have been in a downward spiral, the ratings, and that was halted last night and now they have gone up and hmmm 1% of 20 mil is 200,000 so thats nothing to shake a stick at if you think of it that way? Adam did really well last night, huge ratings or not, he is just charming and so well spoken, he should get his own show, he should and I bet he does but as long as he continues to sing so beautifully for us all, I am ok with just that

  61. owanbe: i would rather take the superstardom of the likes of kesha, derulo ( build up my sales and be on pple’s radar ) and co to that of daughty or cook i.e. typical idol artists whom i deem as local champs.

    Look, I’m a Cook fan and not particularly a Daughtry fan, but Daughtry is a “typical idol artist who [you] deem as local champs”? Not saying that you’ve been living under a rock, but what are you talking about?!?

    Yes, he came out and made platinum pretty much within two months after his debut album release, but he also went on to be the top selling album artist of 2007!! He was certified 3x platinum by June 2007. His album literally would not fall out of the BB Top 10 for like 6 months (maybe even more) and ultimately stayed in the BB200 for 2 years (only to re-enter afterwards). There is nothing local about that type of achievement! I mean anyone who has turned on a radio for the past 3 years cannot possibly not know who this guy is, and yet to you he’s somehow not legit enough to be in the same company as Kesha and Derulo? o_O

    He’s had something like 2 Top 5 hits on Pop, 3 #1 hits on HAC, 5 Top 20 hits on Pop, and 6 Top 5 hits on HAC. What more do you want?

  62. heads up… :D there’s also a more comprehensive breakdown of the numbers by the 1/2 hour in the article for those interested…

    UPDATED TV Ratings: Idol, Glee Drown Out The Competition

    BC’s Lost was scheduled to run from 9:00-10:02 pm Eastern, and V from 10:02-11:00 pm, while Fox’s American Idol was scheduled to run from 8:00-9:28 and Glee was scheduled to run from 9:28 pm-10:30 pm. There is a greater than usual likelihood that Lost and Glee ratings will be adjusted up, and American Idol and V will be adjusted down in the final ratings released later this afternoon.

    and by the by – it’s ‘glee’ that is getting a lion’s share of attention and buzz in the media today… buku buzz. people were really psyched and anticipating its return. it’s tptb at idol who should be chastened by this news more than anything – glee has become what idol used to be, it’s just that simple. it’s not the ratings powerhouse – yet, but it’s must see tv for a growing audience of viewers. the standard caveats apply.

    http://tvbythenumbers.com/2010/04/14/tv-ratings-idol-glee-drown-out-competition/48434#more-48434

  63. I have always questioned Nielsen ratings since Tivo came into existance, hulu, youtube, idol viewing parties, etc., but it’s no biggie either way. The cool thing is that WWFM went from #28 on Itunes to #20 yesterday and today and he hasn’t even sung yet.If you do not count the Glee songs he would be at #16- which would tie his highest peak on Itunes. There is absolutely no doubt that Adam is getting an idol bump.

    YAY!!!!!!!!

  64. Regarding the ratings —-

    The numbers that everyone is looking at are just the overnights. There are two different sets of overnight ratings the Fast Affiliates and full Overnights — but it doesn’t matter. They are not the final ratings. Final number will be higher because overnights do not include all markets.

    All ratings are based on a statistical sample and there is a margin of error. The combination of market sample + population sample means that a 1% increase is probably not statistically meaningful. I haven’t bother to do the math because it doesn’t matter. IF the ratings were flat or went up slightly, it is most likely due to the fact that Idol led into the premier of Glee, not Adam.

    Ratings change for a variety of reasons — if a show runs against a rerun of a drama it will do better than if it runs against the 4th quarter of the NCAA basketball final.

    There are a few isolated cases where the ratings went up when Adam was on a show. With the exception of Chelsea lately, I do not think that any of the appearances prove that Adam is a ratings magnet. I can find other factor for every appearance. What I do think is true is that Adam makes good television and that is why he was rebooked on Oprah, Ellen and Leno so quickly after his first appearances on these shows. [Ellen was 2 appearances + a phone call].

    Finally, the good news to me is that Idol had a good night — looks like about 24 million people watched the show that Adam was on and that is a good thing.

  65. Thanks ggdoorsfan and babybelle for posting the explanation for the Neilson ratings.

    I think it’s possible tonight’s ratings will increase due to two contestants being eliminated vs. the standard one. Maybe some people will tune in since there have been reports that Ryan Seacrest was drunk or behaving oddly last night.

    I also have heard of some non-IDOL Adam fans who will tune in to watch since he’s performing, as well as some Adam haters who will not be watching tonight because they don’t want to see him. I am pretty sure that no one will have detailed statistics/support for the impact on ratings for any of the items I’ve mentioned!

  66. It is not opinion that Adam was not a ratings magnet for Idol, it is fact. The numbers don’t lie. There was a 1% increase, period.

    Agree. What does one’s opinion of Adam have to do with the numbers that are produced by Nielsen ratings? You can like him all you want, but it doesnt change facts. Buzz, google trends my arse. If people didnt tune in by the masses, then he’s not a ratings “magnet”. Plus the return of Glee probably brought casual viewers back to Fox/ Idol. And those Glee numbers are great, now THATS how buzz translates to ratings. Well done kids :)

  67. Ratings increase the week following performances considered to be David Cook’s better ones. Could be all coincidence of course, so take this how you will. But I do think what happened the previous week may be more important in determining the ratings than what’s happening in any particular week.

    one would also have to look at the competition. what else was airing those nights? that would give us a better understading of why certain nights are ranked higher than others. btw, Im a bit surprised the top 4 night has such low numbers compared to the top 5. I would have thought viewership picks up during top 4 and top 3 right before the finale.

  68. looks like about 24 million people

    where did the extra 4 million viewers come from :)

    And those Glee numbers are great, now THATS how buzz translates to ratings. Well done kids

    glee has co-opted a lot of that old idol ‘must see’ tv magic… the kind that used to have many of us rushing home from work on tues/wed night to see… and it wasn’t that long ago… it’s the natural order of things i suppose…glee is the new kid on the block, idol is like the ”old man down the road’, to crib from john fogerty… there’s still life left in the old girl, but she’s seen better days…

  69. It is not opinion that Adam was not a ratings magnet for Idol, it is fact. The numbers don’t lie. There was a 1% increase, period.

    Yes, the ratings increased 1% but there’s nothing there that shows that the reason or a key reason for the 1% increase was Adam’s presence. I mean I’ve never rushed home or furiously flipped the channels to AI because I remembered that Mentor X was going to be on, so why assume that’s the reason. What I do know for sure is that I have, on many occassions, rushed home and wasted a lot of time on boards like this speculating on what my favorite was going to sing that night and bitten fingernails and watched youtubes trying to figure out how my fave was going to interpret or re-interpret the spoilered song. Ultimately, it’s the contestants that drive the ratings IMO, and a mentor like Adam, who is not a long-established superstar, is not going to bring in a ton of non-Idol watching peeps to watch the show just because he’s in it. (Not saying that Adam has not attracted non-AI fans or hasn’t broken out of the bubble, but I just don’t think that with his sales (singles and album), he can somehow bring in an established fanbase that can rival that of diamond-selling artists like Usher and the like.)

  70. btw, Im a bit surprised the top 4 night has such low numbers compared to the top 5. I would have thought viewership picks up during top 4 and top 3 right before the finale.

    I think it has all to do with people being interested in what is happening. In Season 7 the interest dipped in the middle because it was quite obvious that the two Davids wouldl be the final 2 quite early on (to some as early as Top 10), so there wasn’t that much interest in the middle bits, but people were interested in what happened at the end, so the last few episodes the rating went up quite a bit.

    In season 6, the worst rated performance show was actually the Top 3, followed by the final 2, suggesting that people weren’t that interested in Jordin Sparks and Blake Lewis. The last two shows of Season 7 actually had more viewers than Season 6, that’s saying something when you realise that Season 6 started off with the highest ratings ever seen for Idol –

    http://mjsbigblog.com/historical-charts/season-6-ratings

    Yes, it is all about buzz and interest, which is why I do think a good performance one week can increase the viewership of the next.

  71. In season 6, the worst rated performance show was actually the Top 3, followed by the final 2, suggesting that people weren’t that interested in Jordin Sparks and Blake Lewis.

    That makes sense to me. I remember turning off the finale, because I couldn’t care less if Jordin or Blake won.

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