Pia Toscano – “This Time” American Idol 11 Promo

Simon Fuller and 19 are serious! Check out this American Idol 11 promo featuring Pia Toscano and her new single “This Time”.

Nope, it’s not the Season 10 winner, Scotty McCreery nor the runner up Lauren Alaina pimping the Season 11 auditions…it’s the 9th place finisher!

ALRIGHTY THEN!

ETA: I’ve seen a Scotty season 11 audition promo, but it’s more about promoting the auditions, rather than Scotty and his single. This new Pia spot seems all about pimping her and her song first and foremost, with the auditions as an afterthought.

This 30 second promo ran during So You Think You Can Dance on FOX tonight. Reportedly, it ran last night too.

  • Mary102

    Yeah, I saw it during SYTYCD and was like, wha? Does anyone really know or care who Pia is since idol? Surprised they gave her a whole spot like that.

  • ituneit

    I saw it tonight. Any casual watcher would think that Pia won the show. They are going to push her career big time. Personally, I have no problem with it. It’s the label and the managements money. They are the experts. How you place on a game show and how well you do in the real world are two different things as we see over and over again. If I was in the business and one of the contestants caught my eye and through experience I knew they had potential I would care less where they placed on the show. The American Idol voting audience is not the music buying audience.

  • Dakota01

    MJ, it ran last night too during Hell’s Kitchen.

  • hazuki

    Interscope is doing some good promo. Good.

  • smeggingnuts

    hehe Pia kinda reminds me of a Kardashian

  • chearts77

    I don’t agree with this…at all. This is to promote the AI Auditions. Everyone dreams of going on idol and coming in 9th? Alrighty then.

  • halo9125

    They know a good thing when they see it. It’s great promotion for Ido, Pia, and her song. More power to them all.

  • DMJ8321

    Good, it’s friken bull crap is what it is. It’s wrong on so many levels, I can’t even count. Last I checked she was the 9th place finisher and her Itunes song just took a nose dive. I tell you if they spent more time promoting Scotty like he should be, he would even be killing it even more than he already is. He’s not even being promoted and he is destroying everyone. It’s a shame and completely wrong. Fair is fair and this is wrong. I guess the winner get’s nothing anymore. So why even bother.

  • wonderings

    Meh.

    She’s living the dream! Like a Disney Princess come to life! (…only less animated.)

    I must admit, though generic, the song is catchy.

  • mak

    Who did her hair? Her cat? Ugh.

  • Buffynut

    OMG! That is crazy!!

    Don’t understand your comment, MJ, “Simon Fuller is sreious!” This isn’t one of the Idols he is managing, right?

  • hazuki

    It’s only a promo. lol.

  • Lilzie

    Watching that spot one could infer she made it to superstardom already … alrighty then! I guess I just don’t get it. Any credibility AI had, at least for me, is definitely out the window. YMMV

  • BrandoC15

    After watching that, I am now inspired to try out for Idol next year & hope I finish 9th! ;)

  • mada23

    alrighty then… This won’t help her single one bit. You know what will help? a large ad on itunes.

  • iluvai

    She wins the gorgeous award. :) Pia is no Kardashian as I see it. She is prettier and way more talented. That is a GREAT ad!!!!!

  • Landmd

    It’s just an ad, but yeah no need to try hard during idol, you dont have to win. Just come in 9th (barely make tour most years) and get signed!! LOL

    ETA @mada23 They already took her ad down on itunes.

  • phil25

    I’m happy to see Pia getting promo. It sure beats the way the show treated Lee and Crystal. If the show ignores the contestants with potential, it will get the show nowhere.

  • girlygirl

    I don’t mind the commercial in itself but they shouldn’t make it look like she won when she didn’t.

    I’m assuming they’ll eventually have a similar commercial with Scotty in it, especially since he’s selling well so far.

  • http://MJO judes

    They can promote all they like- you can’t force a horse to drink water just like you can’t force people to buy her song ! Either people like it or they don’t . People are liking Scotty ‘s song with little promotion- he’s selling much more than Pia & I agree DMJ-how much more would he sell with more promotion? Idol were the ones that wanted younger performers this year so we had the winner & runner up they desired yet why aren’t Scotty & Lauren on the promos. Maybe that will come later but they should have been the first ones?
    I liked Pia on the show but this unfair promotion is making me turn off her – not her fault – just how I feel!

  • escape

    People are liking Scotty ‘s song with little promotion-

    Scotty’s has had huge promotion as a result of winning AI. He’s been center stage with the Idol tour and has done tons of media, press. And he debuted LYSB on the Season 10 finale.

  • iluvai

    It’s just an ad, but yeah no need to try hard during idol. Just come in 9th (barely make tour most years) and get signed!! LOL

    First place winners get great prizes, but it doesn’t diminish the achievements of the other 9. They all try hard to make it to the top 10. Every single one of them deserves recognition for that. I’ve completely changed my mind on this. If Pia gets opportunities for placing 9th, so be it.

    The Idol brand is lucky to have her if you ask me.

  • http://myspace.com/girlgeek mj

    Don’t understand your comment, MJ, “Simon Fuller is sreious!” This isn’t one of the Idols he is managing, right?

    19/Redlight is managing her, but she is pimping Simon’s show, and he’s still got a stake in 19R, no? It would be hard to believe that Fuller has no financial stake in Pia whatsoever.

  • halo9125

    The commercial doesn’t say she won- it’s more about living dream. If that’s the angle they want to take it works a hell of a lot better with a pretty girl- the Cinderella aspect, you know :)

    @mj I don’t see any new footage in there- everything seems to be from existing photo shoots, interviews, etc.

  • smeggingnuts

    iluvai says:
    07/20/2011 at 10:36 pm
    She wins the gorgeous award. Pia is no Kardashian as I see it. She is prettier and way more talented. That is a GREAT ad!!!!!

    haha I just ment her playing to the camera’s and with the dark hair it struck me as funny wasn’t talking about her talent lol sorry should have been more specific

  • Desdemona

    I think that stinks. But when has the Idol PTB ever cared about the Idol voters’ choices beyond bragging about how “a gazillion votes were cast last night.”

  • DMJ8321

    escape says:
    07/20/2011 at 10:44 pm
    People are liking Scotty ‘s song with little promotion-

    Scotty’s has had huge promotion as a result of winning AI. He’s been center stage with the Idol tour and has done tons of media, press. And he debuted LYSB on the Season 10 finale.

    Totally disagree, Pia has more onstage tour time than anyone, she is out there 11 times, again wrong for a 9th place finisher and honestly I think Haley kicks her but. Plus Scotty rarely got any promo time alone, Lauren was with him every step of the way. It seems the poor kid could never just have the spotlight.

  • Tess

    As a long time idol viewer I find it offensive…Idol just told me that they could care less who I vote for or propel to the top of the Idol heap….They are going to choose who to promote and who to sink their money into.

    I hope this doesn’t backfire on them…because it’s someone’s future they are playing fast and loose with and if anyone gets the brunt of discontent from the idol fans it will be Pia and she isn’t responsible for this mess.

  • 409musiclover

    Scotty is the winner of idol> He should be promoting not a 9th place winner who tried out for idol 5 times. Do not get me wrong. I like all the idols but this is unusual. I hope Scotty and Lauren are not being take advantage of. They are young. It was unusual for a 9th place fnisher to be promoting her single on tour. That is usually the winner and runner up only. Also, no one is suppose to release their album until the winner. AI better not break that rule. Interesting.

  • adolf_hipster

    w/e it’s a commercial. They’re trying to promote the show (and Pia’s new single lol)

    I’m not saying that Scotty and Lauren are fugly, but Pia is just way more representative. Why not use her face? She’s extremely beautiful. She looks like a movie star.

    And she’s the only one from this season the paps give a f*** when she goes to Katsuya for dinner on friday night with Ballas.

    No1curr about Scotty or Lauren. sorry

    Btw. i really love the song now, i think it might be a decent sized hit? maybe? fingers crossed.

  • iluvai

    haha I just ment her playing to the camera’s and with the dark hair it struck me as funny wasn’t talking about her talent lol sorry should have been more specific

    Sorry! I didn’t mean to direct my rant at you. She does look like a Kardashian with her pretty dark hair and eyes.

  • dishwalla

    If the goal of the ad is to reach beyond the AI bubble, I can see why Pia would be a good fit. She obviously is very attractive, photographs well. And like Carrie Underwood, she has a sweet, non-threatening vibe that picks up well with the media. They both have the kind of All American girl next door persona – as well as the big voices.

  • SajiNoKami

    I suppose this is the one they wanted to win so no matter what place she was, Pia was going to be promoted and the rest didn’t have much of a shot. I wonder if she came in 13th if the top 13 would be on tour right now.

    American girl next door persona

    Pia has never come off this way to me. She seems like a nice girl, but is obvious she is from a coastal city. The pretty girl, who was popular, knew she what she had, but tried to use it in good ways rather than squash the geeks and freaks of her school. That is the persona i got.

  • iluvai

    As a long time idol viewer I find it offensive…Idol just told me that they could care less who I vote for or propel to the top of the Idol heap….They are going to choose who to promote and who to sink their money into.

    Change can be a good thing!!! I’m not going to argue that Adam got face time on commercials when he wasn’t the winner. ;)

  • hoa_teca

    So Pia is beautiful and she can represent AI? Seriously?

    Pia is Interscope’s new artist so it’s fine when they promote her like crazy. Whenever you see any review or article mention AI tour, you will read at least one line or two about Pia’s debut single. Great, right?

    Fine if she is featured in an Ad. But it is not fine at all when it is Idol add. First of all, she was voted off soon. And, if the fact she is voted off is unfair or she did have the IT factor, then at least her reception at Idol tour or her single sales must be great to prove that? Till now, I haven’t seen any comment that she has great reception. Her single did not even crack top50, ah its highest iTune position is 51, right? And look at where it is now, somewhere below top 100.

    100% not the right person to represent Idol.

  • larc

    I wonder if she came in 13th if the top 13 would be on tour right now.

    The judges would have used the save on her. The only reason they didn’t use it with Pia’s 9th place elimination was they had already used it on Casey. They probably hated themselves for that.

  • Pam

    I hope this doesn’t backfire on them…because it’s someone’s future they are playing fast and loose with and if anyone gets the brunt of discontent from the idol fans it will be Pia and she isn’t responsible for this mess.

    I agree that Pia herself isn’t the one to blame here. The audience doesn’t like to feel like something is being shoved in their face.

    I have seen the commercial that was running for SYTYCD several times on my local Fox station playing Pia’s single. I have even seen the commerical with Scotty in it maybe 2-3 times in the last few days. I agree that this isn’t fair to Scotty or Lauren though.

    ETA: All of the massive pimping isn’t helping this song so far. It’s now sitting at #162 on i-tunes.

    162. This Time – Pia Toscano

  • phil25

    I think another reason for the commercial is that Pia is the most viable pop star they have to promote from this season. If they only do ads for Scotty and Lauren, it would reinforce the notion that only rock/country singers need apply. They need to sell to auditioners that Pop/R&B contestants can still be successful on the show.

  • Stan

    I love the Pia promotion. I think Idol winners for the last few years have helped sink Idol. These “winners” are not the most marketable and Idol has spent all of their promotion on them and to get what? A big fat nothing! Many people feel that the winners get “special undeserved promotion” and there is a stigma that goes along with the winner that they are not quite deserving of this special attention. Being the winner of the show should not mean they deserve any more promotion. I think there is just not 1 deserving of the special promotion. I think Idol knows that the winner of most votes does not add up to the most marketable. By the time it gets down to top 3 or 2, it’s more of who gets the votes of the one who lost out.
    I’m thrilled that they are giving her attention. She deserves it and it’s about time!

  • http://myspace.com/girlgeek mj

    There is an audition promo spot that features Scotty. It doesn’t pimp his song, or is quite so reverential.

  • Valentin432

    As far as itunes sales go, it’s not about the promotion, it’s about radio airplay and Scotty is getting a lot of country radio airplay.

    Pia is perfectly representative of idol, most auditioiners are girls and most of them are eliminated before their time in favor of weaker male contestants.

  • lulwut

    Pia needs the promo because her single is struggling. I doubt they will keep spending on her if there is little returns.

  • phil25

    Pia has never come off this way to me. She seems like a nice girl, but is obvious she is from a coastal city. The pretty girl, who was popular, knew she what she had, but tried to use it in good ways rather than squash the geeks and freaks of her school. That is the persona i got.

    I think that this was a factor in her downfall on Idol and has been a factor in her downfall after the fact. East coast singers have had an awful time succeeding on the show, even if they’re as down to earth or humble as the southerners or midwestern contestants. Her “exotic” looks should not be a factor that benefit or detract from her support.

  • jack5791

    As a long time idol viewer I find it offensive…Idol just told me that they could care less who I vote for or propel to the top of the Idol heap….They are going to choose who to promote and who to sink their money into.

    Do you really still think your votes event count? Votes haven’t mattered, and it took me some time to come to grips with this fact, but it is just so blatantly true. Idol cares about who is going to make them the most money and I can see that happening for Scotty AND Pia.

  • McCreerian

    Haha I was just thinking, I wonder if they will put Pia in the opening with all the winners like how they did with Chris, Adam, and Jennifer :)

  • Indigobunting

    Idol has always promoted who they’ve wanted; Adam S8 and Crystal over Lee S9.

    I don’t think Scotty has gotten short shrift at all; he had a lot of promo and I think they are using their cards where really needed (especially after the Idol radio backlash article)-pushing his song to radio- that is why it keeps selling. That is better promo than any Idol commercial, IMO.

    Does she really have more tour time? Isn’t it all back ground vocals to a large extent and Scotty/Lauren get the pimp spots. I know she does get a single though, in addition to those too.

    For some reason, they think she will be the most successful. It will be interesting to see if they push her to radio like Scotty has been pushed.

    Pia needs the promo because her single is struggling. I doubt they will keep spending on her if there is little returns.

    I’m not a Pia fan; but I think her single has sold quite well-and it hasn’t even been pushed at radio yet. You can’t expect continued sales until it starts getting AI on radio.

  • dishwalla

    I hope this doesn’t backfire on them…because it’s someone’s future they are playing fast and loose with and if anyone gets the brunt of discontent from the idol fans it will be Pia and she isn’t responsible for this mess.

    LOL, I don’t know how much credibility “Idol fans” even have, if they ever had any at all. What happened to the millions of people that voted for Lee Dewyze? They obviously did not turn out to support him when it counted – in the market place. What happened to all the Idol fans that gave David Cook and David Archuleta huge debuts. They obviously disappeared when it was time for their sophomore albums.

  • halo9125

    I love the Pia promotion. I think Idol winners for the last few years have helped sink Idol

    The funny thing is- I’ve seen a lot of complaining on this blog about the whole WGWG being the only possible winner. So, TPTB go a different route, perhaps with the mindset of breaking out of that pattern, and it’s STILL not good.

    I get the feeling that if this were Haley’s commercial, this would be a far different discussion right now.

  • Mary102

    Stan says:
    07/20/2011 at 11:12 pm
    I love the Pia promotion. I think Idol winners for the last few years have helped sink Idol. These “winners” are not the most marketable and Idol has spent all of their promotion on them and to get what? A big fat nothing!

    But this year is different. Scotty is pretty popular, way more than Pia coming off idol imo, and is doing the best.

    I watched this season, but only tangentially follow a lot of idol news now, and from what I can see Scotty would be the better bet this year, and Pia is well, a 9th place finisher that tptb are doing a ton to make interesting post-AI.

    Not to say they can’t back more than one horse each year, of course, but just that typically there is a correlation between the most viable person post-AI and who gets the most promo. In this case, I don’t understand the promo levels for Pia being that high considering she never registered that much on idol, and just doesn’t strike me as an exciting pop figure post-idol.

  • Lilzie

    Haha I was just thinking, I wonder if they will pit Pia in the opening with all the winners like how they did with Chris, Adam, and Jennifer

    JHud has earned her “star” moniker so placement notwithstanding, not inappropriate. What, besides dating Mark Ballas and hanging with the Kards has Pia done to earn a caption that says “every superstar”? I must have missed when she rose to that lofty designation LOL

  • Mary102

    I’m not a Pia fan; but I think her single has sold quite well-and it hasn’t even been pushed at radio yet. You can’t expect continued sales until it starts getting AI on radio.

    Do we have sales figures yet? I looked at the sales thread earlier this week and couldn’t find them.

  • iluvai

    McCreerian says:
    07/20/2011 at 11:18 pm

    Haha I was just thinking, I wonder if they will put Pia in the opening with all the winners like how they did with Chris, Adam, and Jennifer :)

    Adam wasn’t a winner. But he is a big success from AI. Jennifer wasn’t a winner either. lol…. She is also a success. Kris is a winner! Pia should be in there! She is part of AI, right????

  • larc

    halo9125 says:
    I get the feeling that if this were Haley’s commercial, this would be a far different discussion right now.

    At least Haley was in the “winner’s circle” in a way. Pia is an also-ran who was booted at #9. And the more I think about it, probably deservedly so.

  • DMJ8321

    For some reason, they think she will be the most successful. It will be interesting to see if they push her to radio like Scotty has been pushed.

    Scotty’s fans pushed him to be successful on the radio. That’s why he is getting played, because of requests and his popularity not his management. Only during CMA did Scotty even visit with radio stations and not many at that. So I’m not sure what your talking about, if anyone is pimping Scotty it’s his fans. Even Lauren got some Aircheck thing for her song. Honestly have no idea what that is but it’s for her song. I haven’t seen anything for Scotty. Scotty’s song get’s release at the same time as Lauren’s, they have the same amount of pre-idol coverage and were basically attached at the hip, same amount of press time, actually Lauren to me seemed to have more, then Pia get’s to sing her single during the tour. Then let’s not forget Scotty gets to make a video and guess what so does Lauren and Pia. WTH. Again, why vote for a winner when everyone else get’s exactly the same thing pretty much at the same time. I always thought there were perks to being the winner, so far I haven’t seen crap from management, but I have from his loyal fans.

  • escape

    At least Haley was in the “winner’s circle” in a way. Pia is an also-ran who was booted at #9. And the more I think about it, probably deservedly so.

    Except Pia has a record deal with a major label, and to my knowledge, Haley doesn’t. It’s irrelevant where someone ranks on the show. It’s more important how they perform in the real world. I would think Academy Award winner Jennifer Hudson (who came in 7th place) is much higher on the success ladder than Lee Dewyze.

    I also don’t know how Haley was in the “winner’s circle”. There is only one winner and she did not win.

  • hoa_teca

    The only reason why Pia is featured here is because Interscope signed her.

    “This Time” is featured in the add. It’s obvious pimping from Interscope.

  • tomk

    Gosh – the more I read Idol blogs after S-10, the more I wish I didn’t have a favorite contestant who I wished to follow after the fact! :)

    That favorite aside, I see nothing wrong with the commercial personally. I’ve made my thoughts known about the song itself – but in terms of using Pia to promote Idol? Why not? The theme is “Idol can make your dreams come true” – I don’t think the theme is “Idol: Winning is meaningless”.

    It would be kind of cool if they had a rotation of commercials that featured the biggest favorites from the season itself; but some of them don’t have a new song to promote, nor are they signed up to do anything beyond the bubble at this time.

    Again, their time will come. What Pia does now has no really affect on what anyone else does later :) I don’t think a silly FOX commercial should start a “Not fair to my favorite!” war…but I know that’s how it all works :)

  • DMJ8321

    You know this is just about what is right. Everyone is forgetting you are called a winner for a reason and that’s why people vote. If all the losers had the same perks as the winners, then why in the hell is the word winner even in our vocabulary. Same for sporting events and such. A winner should get promoted first and foremost period.

  • phil25

    Gosh – the more I read Idol blogs after S-10, the more I wish I didn’t have a favorite contestant who I wished to follow after the fact!

    I know what you’re saying, but this isn’t bad compared to some past seasons.

  • tawny

    It would be kind of cool if they had a rotation of commercials that featured the biggest favorites from the season itself; but some of them don’t have a new song to promote, nor are they signed up to do anything beyond the bubble at this time.

    Scotty & Lauren DO have singles to promote but theirs are NOT being promoted. Scotty in particular is doing well on radio. Hey PTB a TV promo for his song might help it up the charts!

  • eyin

    It’s just a promo. Relax. She’s signed, she’s got a song to promote, management is doing their thing. If Ashton was signed and TPTB chooses to promote a single she has out, that’s their prerogative. It’s not taking anything away from Scotty. They have different markets. And once he has material to promote, I’m sure he’ll get his chance to do so.

  • DMJ8321

    That’s right Tawny maybe if they promoted Scotty’s single more it would be in the top ten and possible #1, instead of floating around 17.

  • iluvai

    I live in America. It’s all fair.

  • Kirsten

    All it needs is a tag line:

    You don’t even have to win…the producers just have to like you!

    This is getting a little bit much.

  • Lilzie

    It would be kind of cool if they had a rotation of commercials that featured the biggest favorites from the season itself; but some of them don’t have a new song to promote, nor are they signed up to do anything beyond the bubble at this time.

    Except the winner’s and runner’s up spot isn’t pimping their song … and yeah, a rotation would make it much more palatable.
    And not using the word superstar in Pia’s spot – is that not so sublimal messaging? Seems like it to me.

    Oh well, no one ever said Idol was fair I suppose.

  • iluvai

    Oh well, no one ever said Idol was fair I suppose.

    Exactly.

  • Kirsten

    I always thought there were perks to being the winner,

    Nope. You just get a trophy. You can finish 9th and get exactly the same package as the winner (and more!). Although, has anybody checked Pia’s house? I’m sure she’s got one of those stupid Idol Winner trophies by now.

    It’s far more important to curry favour with the producers than it is to win this show.

  • nncw

    This turns me off American Idol. First of all what is the point of watching the show if they then turn around and promote whoever they want – I mean I read the end of the book sometimes because the suspense is killing me but I hate it when the ending comes somewhere out of the blue and I feel like I have wasted my whole time reading the book (hope you get my analogy!).

  • tomk

    Well, you can blame whoever wrote those songs for Scotty and Lauren then :) “I Love You This Big” doesn’t really fit into a promotion regarding Season 11 auditions. Neither does Lauren’s song about her mother or whatever.
    But “This Time”? Sure, it can easily fit into an advertisement like this.

  • tawny

    It’s not taking anything away from Scotty. They have different markets. And once he has material to promote, I’m sure he’ll get his chance to do so.

    So are you saying people who listen to country music don’t watch TV and so Scotty & Lauren don’t need their single promoted in their AI ad? Wonder who was voting for them then?

  • lili_anne7

    Even Lauren got some Aircheck thing for her song. Honestly have no idea what that is but it’s for her song. I haven’t seen anything for Scotty. Scotty’s song get’s release at the same time as Lauren’s, they have the same amount of pre-idol coverage and were basically attached at the hip, same amount of press time, actually Lauren to me seemed to have more,

    Lauren got an ad because her label is just starting to promote her song, so far they have been pushing Scotty’s. Scotty and Lauren were “attached at the hip” because the Top 2 are always promoted together, it happens every year. Scotty is getting promoted well, and his label is definitely focusing on him more then they are Lauren. Even Pia is getting more promotion then Lauren, since she’s Interscope’s pop princess. Anyway, it was good to know that Pia is a superstar, that was news to me.

  • Fullmoon

    Lol. The game show is over people. It is now time for Pia to go out and compete with the other artists other than your favorite idol. Idol and the label are under no obligation to promote who they don’t see as making any $$$ for them. Their goal is to market their client to the general public music buyers which may or may not include the Idol demographic. These kids are in the early teens and 20′s and it make sense to market them to an audience that are their age. Pia fits right in with the pop culture. They have their country stars and now they have their pop star. I’ll be waiting for Haley when they get their cool, edgy, hippie Jazzy/bluesy/rock chick.

  • dishwalla

    Except the voting premise of AI determining who stays and leaves AI has always been very flawed to say the least. It’s never been about the most talented, marketable or best singer winning. It comes down to which fan group can text message the most times. And it even makes it harder if you are a female contestant, since the show’s viewership is heavily female.

    Yet it’s the female winners that collectively have done better in sales than the male winners.

  • Indigobunting

    It’s far more important to curry favour with the producers than it is to win this show.

    I agree Kirsten. It has been apparent since S5. No surprises. Is it “fair”? I guess Idol never laid out its rules; you get $$ and a contract.

    I guess 2 out of the big 3 (Carrie, Kelly, Daughtry) have been winners though.

  • JudyOhio

    They will probably get more country auditioners due to Scotty and Lauren this year and AI10 had a lot of country tunes and country guest stars. Maybe that’s why they used Pia (pop) and also because of her current single of course. If non-country Haley or Naima had a song to promote, maybe they would have used them instead. Who knows. I hadn’t given Pia too much thought over the months, but now I am beginning to feel a little tired of all the Pia (teacher’s pet) stuff myself. It’s like being force fed. But that may be just because I spend too much time reading on this blog! lol. The general public probably has no idea or opinion on this and probably could care less, lol.

  • DMJ8321

    lili_anne7

    Can you or someone else explain to me how they been pushing Scotty’s song. Where and when is what I want to know. I haven’t seen crap and I follow Scotty everyday. So this is a dam newsflash to me. I see his fans doing it, but I see management doing squat with that song and him. They seem to be more focused on everyone but the winner.

  • brady

    I think this blatant promotion of Pia on the Tour and on this commercial would be a little easier to stomach if James and Haley fans knew they were signed!

  • lulwut

    Scotty’s promo is fine. Nobody’s song goes top 20 just due to fans push. The label did their job.

  • Desdemona

    If Season 5 hadn’t been much worse than this, I think I never would have believed the way they’re promoting Pia, Pia, Pia. I do hope that Scotty and Lauren both get their albums out first.

    Yes, I know they are in different markets. I still want the hoopla for the SEASON 10 WINNER, not 9th place finisher.

  • McCreerian

    Can you or someone else explain to me how they been pushing Scotty’s song. Where and when is what I want to know. I haven’t seen crap and I follow Scotty everyday. So this is a dam newsflash to me. I see his fans doing it, but I see management doing squat with that song and him. They seem to be more focused on everyone but the winner.

    Really? As a Scotty fan, I have been impressed with his promotion so far. He got to go to the CMA fest, is nominated for a teen choice award, he was visiting radio stations, and he has a music video coming out already. I think they are doing a great job with him so far!

  • gangreen29

    Good for Pia

    “The only time you look into your neighbor’s bowl
    is to make sure they have enough. You don’t look into your neighbor’s bowl to make sure you have as much as them.”

  • girlygirl

    It’ll be interesting to see if this hard push does anything for Pia once the promo really kicks into high gear. Premiering the song on Ryan’s show didn’t result in it automatically getting a ton of spins or adds and the song has yet to get any higher than 51 on iTunes (currently at 162). But it is still very early days in terms of Interscope really pushing her. I haven’t even seen an official adds date for this single yet.

    If she ends up selling well, I can see her joining Adam, J-Hud and Daughtry among the non-winners in the S11 opening winner’s montage (which is going to be pretty crowded no matter what). But if she doesn’t perform up to whatever expectations Interscope and Iovine have for her, I could also see the promo drying up pretty quickly. Somehow I doubt UMG is going to have a lot of patience in terms of trying to develop any of the Idol contestants they sign — and if they do have any, it’ll probably be more for Scotty & Lauren than anyone else.

    Any way, in terms of this commercial, I’d personally like it to identify her as “S10 finalist”, because the way it is now is a bit of false advertisement in that it leads people to think that she won. But other than that, I don’t really have a problem with it.

  • http://twitter.com/cara_lee pj

    It will be interesting to see if all this promo actually pays off.

  • lili_anne7

    Can you or someone else explain to me how they been pushing Scotty’s song. Where and when is what I want to know. I haven’t seen crap and I follow Scotty everyday. So this is a dam newsflash to me. I see his fans doing it, but I see management doing squat with that song and him. They seem to be more focused on everyone but the winner.

    Scotty’s song was pushed initially by his label, it happens all the time. With Lauren they just started to promote her, which is why they placed the ad on the country aircheck.

  • Tony

    I think we all saw this coming once Jennifer, Adam & Chris were added to the show’s intro. That pretty much set the tone for the present season and the ones that follow.

  • Indigobunting

    Can you or someone else explain to me how they been pushing Scotty’s song.

    “Pushing” a song by a label has little to do with what you see. It is controversial as far as what is done, but let us just say “back room dealing/label influence”. Sometimes it is appearances by another more popular artist for increasing spins by one artist. Pay for play is illegal, but rumors abound.

    Especially when a song jumps up a chart there is evidence of Label push (see Taylor Swift). IMO, country charts especially seem prone to this when songs hover forever to try and make #1 (Lee Brice’s record song in 2010, “Love Like Crazy”).

    A PD of a major radio station recently talked to my associate and said requests mean little. Most important is label push, PD preference, call out, sales. They actually use a formula for that radio station.

    This is why an indie song is very difficult to get charting; there is no major label to “push” the song to stations.

  • sue

    That is just WRONG! I don’t hate Pia but they are bending all kinds of rules for her. I guess if you are on team Interscope you can do anything now. They are really taking the strike while the iron is hot thing to extreme. Yes her elimination was shocking but the viewers got over it pretty quickly and moved on. They should be promoting Scotty, remember AI, Scotty is the freaking winner NOT Pia.

  • everything

    The show is over. How well Pia does or does not do will have no bearing on Scotty or Lauren – and vice versa. Everyone is on their own now. The same goes with James and Haley. Their signing is not contingent on Pia, etc. It’s only in the very narrow AI bubble fan wars that any of this is even contemplated.

    For an AI winner, Scotty has been treated very well by TPTB. I would say much better than what happened to Kris Allen.

  • Lilzie

    I think we all saw this coming once Jennifer, Adam & Chris were added to the show’s intro. That pretty much set the tone for the present season and the ones that follow.

    If the premise is tht AI discovers talent that goes on to the quotes “superstardom” in the spot then this makes sense.

    My question is when has Pia had the time to become the superstar as inferred by the ad? I’ll stop now cuz it’s just futile. TPTB will do as they chose despite what the viewers think. And why not? They foot the bill, Nigel calls us morons and yet here we are … watching and following nonetheless.

  • lla2827

    I think that Iovine is the one pushing idol to promote Pia–not necessarily the producers of the tv show. Scotty was clearly the most popular with voters–I am guessing by a huge margin–so why not use him in these promotions?

    This is my theory on Pia. I know she auditioned a number of times. She had been singing around NYC for awhile and I really believe she made connections with somebody at the label. She was encouraged to try out one more time. So, I don’t know if she would be called a plant–but I think they knew about her and and her slotted for top 24 right off the bat. I think Iovine and probably the tv producers figured she was a shoe-in to land somewhere in the top 3 or 4. I doubt Nigel thought she would win–cause he pimped Lauren/Scotty pretty good. He knew that the southern/country vote is huge and good for ratings.

    Iovine was much more interested in Pia than in the country kids. When she was voted off early–it kind of screwed up his plans in that her tv time would be limited. She wouldn’t have that boost of another 6-7 weeks on the show. So, naturally Iovine & Company are doing what they can to promote their girl and investment.

    It does seem a little odd that she is getting all this attention as opposed to some of the others–but Iovine signed her and wants her to succeed. I doubt he gives a crap about Haley or James.

    I do disagree with the poster who said the judges were sorry they saved Casey. They liked Casey quite a bit–I am sure more than Pia. Tyler said that he was the most talented and even JLo said she was most sorry to see Casey get eliminated. I don’t even think Nigel was that upset about Pia leaving. However, I am sure Iovine was furious–LOL!

    I think Pia has a good voice and seems like a very nice girl. I don’t find her to be a compelling performer and I don’t really care for the kind of music she is going to do. But, she’s gotta grab the brass ring now and go for it.

    Do I think it’s fair to the others—I have to say no.

  • katielynne

    She does look like a Kardashian with her pretty dark hair and eyes.

    Maybe that’s because the Kardashian sisters are her best friends!

    What happens after Interscope spends all these big bucks and she sinks? Does she have to pay them back for all of this? With all the performances she’s doing during the tour, her single is sinking rather quickly, and the Idol audience would be the first ones to buy her album. Doesn’t look good to me.

  • hoa_teca

    First of all, she is not a superstar. I can’t even say that word to any other AI contestant, including Scotty and I hope they do not use this word for Scotty’s add (if he really has an add, like MJ said).

    Second, if Scotty really has an add, now we will have to wait because Pia’s add is aired first. There’s no denying that Scotty is more popular than Pia and he is doing well, so why not the winner first? So I suppose there will be add for Pia, Scotty (maybe) only?

    Whatever way I think about it, for an AI add, it’s too obvious pimping of Pia.

  • http://kristentheyellowlab.blogspot.com/ Zsus

    Lol. The game show is over people. It is now time for Pia to go out and compete with the other artists other than your favorite idol. Idol and the label are under no obligation to promote who they don’t see as making any $$$ for them. Their goal is to market their client to the general public music buyers which may or may not include the Idol demographic. These kids are in the early teens and 20?s and it make sense to market them to an audience that are their age.

    Except the ad isn’t supposed to be about marketing Pia or any other individual artist (including the winner). It’s supposed to be about promoting the new season of American Idol. The TV show, not the artists it produces, is what really makes the $$$ for Fuller and Co. Using a 9th place finisher in their ads is … well… stupid. It insults the devoted viewers who are into power voting for their favorites, and tarnishes the brand by implying the show is really about… well, nothing. I mean, why didn’t Interscope simply sign Pia the moment she auditioned if she’s that great? If the producers are going to end up signing and promoting their favorites in the end, anyway, what is the point to the audience participation end? Also, in case Fuller isn’t aware, Idol fans tend to be a tad touchy when it comes to noticing every slight against their favorites. There were 8 Idols who went farther than Pia in the competition last season. Their fans aren’t going to be happy. And if Pia represents “The Dream,” then what is the dream, exactly? Not winning a reality TV show? It’s just ridiculous. Fuller made a mistake with his.

  • Fullmoon

    First Sony now Interscope. mmmmmm. lol. Sorry but they are the ones banking the $$$. As for American Idol they already made it clear what happens once they crown the winner their job is done. It’s on to the next season. 19M is responsible for promos. It is all about supply and demand. All they can do is offer their client for a gig but the other party has to agree. 19M has the usual suspects in their back pocket (Leno, Ellen, GMA etc…) but when it comes to the big gigs you can’t force your client if no one is interested. It doesn’t matter in the real world if your an Idol winner or not.

  • escape

    There’s no denying that Scotty is more popular than Pia and he is doing well, so why not the winner first?

    Because Scotty doesn’t look as good on camera as Pia. He’s also a 17 yr old kid, speaks with a twang. And outside of Country music, he isn’t going to have broad mainstream appeal. Also, Pia will bring in more male viewers than Scotty as well as more urban viewers.

  • gangreen29

    Also, in case Fuller isn’t aware, Idol fans tend to be a tad touchy when it comes to noticing every slight against their favorites. There were 8 Idols who went farther than Pia in the competition last season. Their fans aren’t going to be happy.

    But these are the vast minority of fans, who will be online next season to complain about season 11 not being as good as season 10. I really don’t think those are the types of fans any business decision should be based around.

  • McCreerian

    This is my theory on Pia. I know she auditioned a number of times. She had been singing around NYC for awhile and I really believe she made connections with somebody at the label. She was encouraged to try out one more time. So, I don’t know if she would be called a plant–but I think they knew about her and and her slotted for top 24 right off the bat. I think Iovine and probably the tv producers figured she was a shoe-in to land somewhere in the top 3 or 4. I doubt Nigel thought she would win–cause he pimped Lauren/Scotty pretty good. He knew that the southern/country vote is huge and good for ratings.

    I remember reading somewhere that it was Michael Orland(one of the vocal coaches and the music director) who “discovered her.”

  • tomk

    It does seem a little odd that she is getting all this attention as opposed to some of the others–but Iovine signed her and wants her to succeed. I doubt he gives a crap about Haley or James.

    Not sure I’d go that far – we don’t really know what Jimmy thinks about either one. Neither (especially Haley) had much time to do anything once her time on the show was over. It’s all about the timing sometimes.
    Thing is, as much as I am a fan, Haley wouldn’t be on anyone’s radar at #9. She NEEDED to get further into the competition to get people to pay attention to her – and well, pay attention they started to do! Pia used the “shocking elimination” angle…or, better yet, Jimmy wanted to use that angle :)

  • girlygirl

    nvm

  • Weebs787

    The difference, for me, is that the other non-winners that TPTB promoted proved that they deserved to be pimped to high heaven. If she were clearly the “winner” of the season than by all means promote her. But she’s not, she never was, and so far it seems she probably never will be. She was voted off 9th, gets lukewarm reactions from the tour crowds, and does nothing but sing, dip, arm wave, repeat. And the song itself is crap. Until she actually proves she deserves this treatment, she’s as fetch as Gretchen Weiners. YMMV of course.

  • hoa_teca

    Because Scotty doesn’t look as good on camera as Pia. He’s also a 17 yr old kid, speaks with a twang. And outside of Country music, he isn’t going to have broad mainstream appeal. Also, Pia will bring in more male viewers than Scotty as well as more urban viewers.

    AI add is about achieving dreams in your life and show during audition, not about a beauty contest so I don’t think it’s about attracting viewers.

  • escape

    Also, in case Fuller isn’t aware, Idol fans tend to be a tad touchy when it comes to noticing every slight against their favorites. There were 8 Idols who went farther than Pia in the competition last season. Their fans aren’t going to be happy.

    And what they to resort too, besides blogging petty vendettas ? I doubt any of these “fans” matter in the marketplace. I doubt most even have the money, jobs to spend on records or concerts. I doubt most even have driver’s licenses or their own place.

  • jammasta

    Because Scotty doesn’t look as good on camera as Pia. He’s also a 17 yr old kid, speaks with a twang. And outside of Country music, he isn’t going to have broad mainstream appeal. Also, Pia will bring in more male viewers than Scotty as well as more urban viewers.

    I would think that depends on if they have another pretty urban woman the next year.

    For the record, I’m an urban male viewer and Pia just doesn’t do it for me. Yes, she’s hot and has a pretty voice, but so what? She hasn’t really shown that she’s a fun person.

  • lili_anne7

    Because Scotty doesn’t look as good on camera as Pia. He’s also a 17 yr old kid, speaks with a twang. And outside of Country music, he isn’t going to have broad mainstream appeal. Also, Pia will bring in more male viewers than Scotty as well as more urban viewers.

    I’m part of the “urban viewers” you are referring to and none of the people I know who watched this season liked Pia. We all thought she was boring by the time she got eliminated. I listen to a lot of pop and Rnb, and Pia does nothing for me.

  • http://twitter.com/cara_lee pj

    Because Scotty doesn’t look as good on camera as Pia. He’s also a 17 yr old kid, speaks with a twang. And outside of Country music, he isn’t going to have broad mainstream appeal. Also, Pia will bring in more male viewers than Scotty as well as more urban viewers.

    So your saying they signed her because she’s hot and has a decent voice? I will go along with that theory. I’m not sure it’s enough to make her a success. Sex sells, but she’s not sexy. I’m not a male or into women, but I don’t see it. She’s stiff and kind of princessy. She can’t compete with a Katy Perry, Rhihanna, or Ke$ha.

    As for urban viewers, I don’t see it. LOL.

  • Kirsten

    Idol and the label are under no obligation to promote who they don’t see as making any $$$ for them.

    Pia hasn’t made very much money for them so far. It’s not like she produced “Crush” like numbers out of the gate (debut single dropped by a non-winner in the summer, premiered on a major radio show, not sung on tour – Number 1 on iTunes and Number 2 on the Hot 100 its debut week – 166,247 in sales).

    Their goal is to market their client to the general public music buyers which may or may not include the Idol demographic

    Fair enough…but this is an Idol ad. To whom would one be pitching Pia and her song to other than the Idol demographic (especially when running the add during SYTYCD)?

    I get throwing money into a black hole and pushing her as hard as they possibly can, but an Idol ad seems a very strange place to be featuring somebody who did so poorly on the show. And it’s not out of the bubble advertising so it makes even less sense.

    They should try running non-Idol related ads elsewhere. I can kind accept that Jimmy is willing to bleed Interscope white for this project, but I’m baffled why Idol PTB are so keen to see her be a success.

  • escape

    And Scotty will bring male viewers and those from urban areas? I think not. So compare him to Pia.

    AI add is about achieving dreams in your life and show during audition, not about a beauty contest so I don’t think it’s about attracting viewers.

    The AI ad is about selling the show and bringing in more viewers.

  • chessguy99

    I found it interesting, promoting a former contestant whose song has zero real airplay. Seems like both Idol and Interscope has poorly planned out Pia’s single launch. If they planned on running this as a combination promotion of Idol and Pia, then the single should have been out in mid-June. As it is now, there is no ADD date and airplay has dropped to just about nothing since the initial 2-3 day buzz of the Seacrest debut.

    Worse thing about the promo, my wife, who had watched the shocker elimination of Pia; asked me who she was and what season of the show was she on.

  • http://twitter.com/cara_lee pj

    And Scotty will bring male viewers and those from urban areas? I think not. So compare him to Pia.

    How is Pia to bring in male viewers if she’s no longer on the show? The point of the ad was that anything can happen when people chase their dreams. So far, I believe Scotty has achieved more sales, so he would be a better example.

    That being said, I suppose Pia could ultimately become a bigger star in the long run. She’s not there yet.

    Finally, if TPTB think that commercial is going to bring in urban, male watchers, they need to go back to their focus groups and try again.

  • SajiNoKami

    Iovine was much more interested in Pia than in the country kids. It does seem a little odd that she is getting all this attention as opposed to some of the others–but Iovine signed her and wants her to succeed. I doubt he gives a crap about Haley or James.
    I do disagree with the poster who said the judges were sorry they saved Casey. They liked Casey quite a bit–I am sure more than Pia. I don’t even think Nigel was that upset about Pia leaving. However, I am sure Iovine was furious–LOL!

    I agree with this logic.
    Iovine wanted his pop idol.
    Nigel wanted a good show.
    The judges wanted to make Nigel happy.
    If Iovine really just wanted to sign Pia, he should have done it. But he seems like another who did not do his research on AI and assumed the voting public would vote his favorite.

    I remember during the top 24 my ma made the statement: “I bet they want Scotty voted off right away so they can sign him.” [she never cared for Pia]. Looking at this, I don’t think so… I wonder if he would have got signed at all if he was not in first or second.

  • http://kristentheyellowlab.blogspot.com/ Zsus

    Also, in case Fuller isn’t aware, Idol fans tend to be a tad touchy when it comes to noticing every slight against their favorites. There were 8 Idols who went farther than Pia in the competition last season. Their fans aren’t going to be happy.

    And what they to resort too, besides blogging petty vendettas ? I doubt any of these “fans” matter in the marketplace. I doubt most even have the money, jobs to spend on records or concerts. I doubt most even have driver’s licenses or their own place.

    Well, for one, they could become frustrated with and quit watching THE SHOW. As in the show they’re using Pia to promote. THE SHOW the audience assumes is about their votes. Loss of viewers = loss of revenue. Fuller and Co are dependent on viewer numbers to generate the kinds of advertising revenue they are used to. If fans become disinterested because the ads for their favorite show start promoting artists other than the winner or runner up, Fuller and Co. lose viewers and ad revenue. After all, what is the show about? Nothing, really, if it’s just record execs picking their faves and promoting them.

    And I’m not quite sure what you mean. Idol viewers don’t have money? Or driver’s licenses? What? Why not? And if that’s the case, it sure as hell doesn’t say much for Pia’s chances in the business. Or anyone. Seriously, this isn’t about Pia. It’s about Simon Fuller getting way too full of himself. He doesn’t seem to understand that we plebes still have the power to switch the channel. Drivers license, money, or not.

  • lili_anne7

    They should try running non-Idol related ads elsewhere. I can kind accept that Jimmy is willing to bleed Interscope white for this project, but I’m baffled why Idol PTB are so keen to see her be a success.

    But do you see her getting any traction outside the idol bubble? I can’t see her competing against a Rihanna or Katy Perry. She may be a better singer then these two, but they crush her when it comes to performing and showing personality. Her voice isn’t even that special, Beyonce is a much better vocalist, plus she can dance. I just have a hard time believing she can become a superstar with songs like “This Time”.

  • abbysee

    nvm

  • springboard

    The show is about the public deciding the finishing order and being rewarded accordingly.
    This is so blatantly against was it is supposed to stand for that it is ridiculous. It is one thing to launch her as an artist, it is another one to promote her with idol so much.
    The fact that she is singing her single on the tour is one step further than it should, but the tour has a limited audience. But using her to be the face of AI 11 on national TV is one step too far. It is a slap in the face for the public.
    The judges comments were another one during the show.
    This is the second one. Idol is not what it used to be.

  • http://MJO judes

    I always thought there were perks to being the winner,

    Nope. You just get a trophy. You can finish 9th and get exactly the same package as the winner (and more!). Although, has anybody checked Pia’s house? I’m sure she’s got one of those stupid Idol Winner trophies by now.

    Lol. I did think though that overall the winner initially usually gets a larger package than everyone else -if its not the case it definitely should be as there should be an incentive to win. We don’t have Australian Idol any more but for the last few seasons of it -the Idol winner received $200,000 dollars as well as the recording contract & promotion.
    This year just seems to be out of whack the timing of Pia’s promotion & releasing of her single & the promotion of it . If this all happened after the tour then so be it – but the idol add & single on tour is not exactly a level playing field. This is a new idol promoter this year so it really can’t be compared to other years but if this is going to happen every year from now on it will be a definite turn off to watching the show!!

  • hoa_teca

    MJ, you saw Scotty’s add? When can it be posted?

  • Weebs787

    it is one thing to launch her as an artist, it is another one to promote her with idol so much.

    this. If this were a commercial promoting her as “Pia Toscano: recording artist” then I’d say that was just a great strategy. But this is a commercial promoting “Pia Toscano: Idol superstar” which just isn’t true. I don’t see the point in promoting her and shoving her down the throats of the Idol audience who has clearly shunned her. Save it for MTV and VH1, not the kid sister show of Idol.

  • jammasta

    And Scotty will bring male viewers and those from urban areas? I think not

    Change not to SO :D.

    All the straight males in my family liked Pia for being pretty, but they certainly liked Scotty a hell of a lot more, as well as James. We are certainly not a country family.

    And, like pj said, Pia’s off the show, she’s likely not going to add very many viewers.

  • Kirsten

    But do you see her getting any traction outside the idol bubble?

    Nope. Her single quickly faded off of iTunes and the radio stations are not clambering at the bit to play the song. I posted the stats for Archie’s “Crush” which are the closest comparable song we have. That song exploded out of the blocks. Pia song is still tying its shoes. Heck, maybe it’s still trying to find its shoes. Or even buy its shoes. Maybe its shoes are still being manufactured and will be shipped to the Sates soon. Maybe the cow is still happily chewing its cud blissfully unaware that being a shoe is in its future. IDK.

    I’m baffled by what Jimmy is thinking. I just don’t see a large hew and cry for the next Celine. I could see if he decided to wing it and make her the next SuBo (a bunch of crap covers oversung and recorded in two days) – they could have made her the pretty SuBo – poor little pretty girl. Voted off by the jealous hags (although, I’m not sure how well that would sell to the demo that voted her off).

    Maybe he was fooled by all the “Shock-Boot” stuff. All that press must have meant people were hankering for her music, right? Look at Daughtry?

    What somebody needs to tell him is that we were also shocked about Tamyra and Melinda and Michael Johns. He should have checked to see how they are all doing and how long our shock lasted before we moved on.

    Daughtry is a special case because he did have a style of rock that was very popular at the time. He could be easily slotted into airplay and his shock boot gave him credibility.

    But Pia’s ballad and glory-note style is so last century. The hot girls are all singing “I got drunk and had behaved badly” songs in their underwear. Meanwhile, Pia can’t even walk in her shoes. She’s got the charisma of a house plant and about as much attitude as one too. And this song is not what is current. It’s total Sandra Dee to the Pink Ladies dominating the charts today. Although it does make a nice coronation song stand-in for the adds. I just don’t see where it fits on today’s Pop radio.

    Should we start speculating what song Pia shall cover for the boot song next year?

  • MBane

    Apparently, the purpose of the ad went over the heads of about 95% of the posters, forcing me to sympathise with Nigel.

    ***this ad’s purpose was to get people to audition***

    So, how about we take a second to consider, from this perspective, why Pia, and her single, was used.

    1) they don’t want a country winner for S11, and, as a consequence, they want non-country auditioners: unlike Lauren and Scotty, Pia isn’t country; need I say more?

    2) Pia is the only non-country Idol that is signed.

    I think the above two points are fully sufficient to explain their use of Pia. I’m sure her promotion was a factor, but it need not have been. Case closed.

  • songsungblue

    I think Iovine best quit his label, because making Pia Toscano ‘happen’ might have to become his full-time job. I just don’t see it. She’s a gifted karaoke singer. Of course, I also don’t see the great beauty. I see too much makeup, and a certain resemblance to Miss Piggy from a couple of angles but…uh…nice hair? ;)

    The business is not fair. I’m not up in arms over the fairness. I just see it backfiring badly. Pia is not heading towards super-star from what I can see. This over-push is doing more harm than good, IMO.

  • http://twitter.com/cara_lee pj

    ***this ad’s purpose was to get people to audition***

    Eh, that is what the ad is claiming to be about, but Idol isn’t suffering from lack of people auditioning. No, it it’s really about promoting the show and keeping it in people’s minds during the off season and also maybe giving one of the contestants a boost at a crucial moment in her career. IMO.

    And just because Pia is in the ad, that’s not going to stop country artists from auditioning. Or rockers. Or any other genre.

  • tawny

    Here’s how Pia’s AI ad should go:

    So you want to try out for AI ?
    Worried you won’t be popular with the audience?
    Afraid the audience won’t pick up the phone and vote for you?

    The audience voted me off 9th but that doesn’t matter at all just follow these tips* and learn how to get Jimmy to sign you regardless of your placement on the show. You’ll get a reallly cool single like This Time and be a superstar before the song is even played on radio!

    *(purchase of Pia’s single required for tips info)

  • MBane

    And just because Pia is in the ad, that’s not going to stop country artists from auditioning. Or rockers. Or any other genre.

    It’s not meant to stop anyone from auditioning; it’s meant to inspire more pop/r&b types, particularly females, to audition. Perhaps, they haven’t been finding many quality auditioners that fit the above description so far.

  • Montavilla

    Yes, I know they are in different markets. I still want the hoopla for the SEASON 10 WINNER, not 9th place finisher.

    I think Scotty is doing just fine. There was hoopla where there needed to be for him to break into Country radio. He’s outselling the other idols, and he’s outselling the voice. He’s got a second single waiting for when ILYTB fades, and his cd is on track.

    One thing we’re forgetting is that Pia isn’t the only shock boot this season to get promotion. The PTB got Chris Medina a quick song, got it recorded and started promoting the heck out of it while J-Lo was still having her crying jag.

    It didn’t hurt anyone else that he got that little perk.

    That said, these promos are just weird. I saw the one during Hell’s Kitchen. It was Pia singing her new “hit” single to promote SYTYCD. I thought it was odd, but I figured it meant that one of the dances would be using the song (like they used Cook’s song a couple weeks ago).

    And then, when I saw the commercial tonight, my first thought was how weird it was for a label to promote a song on TV like that. Then I realized it was supposed to be an ad for Idol! Could have fooled me.

    I don’t mind if they want to try and make Pia happen. But I do think it’s counter-productive. Scotty is the perfect rebuttal to the idea that Idol is an irrelevant exercise. He has genuine star power — and it’s not just country fans who like him.

    Those ads would be more effective with Scotty — that is, if they really are about Idol and not about promoting Interscope’s newest pop singer.

  • Eileen99

    I’m failing to see what indications there are that Pia is selling something that people want to buy. Idol viewers didn’t care enough about her to vote to keep her in the competion beyond 9th place. Her single did OK, I guess, on iTunes when released and has now dropped down the chart. Radio stations have had a chance to jump on the song and lead the way but not one station added the song this week. Spins are really low. She’s been promoted on Dancing With The Stars and the PBS Memorial Day Concert and now these Idol ads revolve around her. She’s getting a music video and was even given a fauxmance with Mark Ballas. I’ve never heard her talked about on my Pop stations. All this promo & very little result that I can see. I definitely don’t get it.

  • tomk

    I’ve never heard her talked about on my Pop stations. All this promo & very little result that I can see. I definitely don’t get it.

    I bet they’ll try to sell it big once they hit NY – of course, I thought they would try to sell it big once they hit LA, and they really didn’t. Seacrest gave it a “World Premiere” spin, and that was that. I have no idea if the Arizona station she was on played it again after her interview? There was also talk that a station in Philadelphia put it up against a Drake song in a “Keep it or Lose It” type of competition – not sure what happened there.
    Who knows – the thing is that it wasn’t long after it first hit TV that “Jar of Hearts” started finding major traction on the radio. So you would think that it would at least start catching SOME steam from the TV time it is getting.

  • Valentin432

    Radio stations have had a chance to jump on the song and lead the way but not one station added the song this week

    This add campaign was planned/filmed before any of this happened and it sure seems premature to say anything about this song radio potential after just one/two weeks.

    was even given a fauxmance with Mark Ballas

    So they paid Mark Ballas to go with her everywhere?
    Why is there so much speculation about this story.
    The DWTS and AI studios are very close to one another, other people from both shows have been friends.

    Is that really much of a stretch that Pia and Mark like each other enough to go out?

    All this promo & very little result that I can see

    All this promo: 2 tv appearances in 2 months, neither of which was her singing her single, a romance that is supposedly arranged, and an add campaign for the show that started just yesterday?

    And we’re judging the results based on one week single sales and itunes rankings?

    the thing is that it wasn’t long after it first hit TV that “Jar of Hearts” started finding major traction on the radio. So you would think that it would at least start catching SOME steam from the TV time it is getting.

    Jar Of Hearts is the one in hundreds of song that hit based on a routine on SYTYCD.
    There are countless songs that are featured every day in many shows, adds that don’t get anywhere on itunes.

  • sandrajane

    Demi Lavoto’s Skycraper premiered on Ryan Seacrest July 13th. It’s already in the top ten on the Billboard Hot 100 and in the 20s on itunes. No promo at all. No live performances, no TV appearances. Nothing. Pia’s song shouldn’t be doing this bad.

    I think this song is just testing the water. It’s not working. On to the next single. Happens to everybody.

  • DMJ8321

    Really? As a Scotty fan, I have been impressed with his promotion so far. He got to go to the CMA fest, is nominated for a teen choice award, he was visiting radio stations, and he has a music video coming out already. I think they are doing a great job with him so far!

    Yes, I agree but I am talking about something that stands him out as the winner. TPTB have done the same for all they have signed. I’m talking winner perks.

  • jpfan

    I think this song is just testing the water. It’s not working. On to the next single. Happens to everybody.

    Just because it didn’t go directly to #1 like Skyscraper doesn’t mean it’s done. ;) The big test is if radio starts adding it. If nothing happens there, then folks can put a fork in it. So I’d give it a few more weeks before it’s declared DOA.

  • Nina1

    I’m baffled why Idol PTB are so keen to see her be a success.

    I don’t get it either. Idol seems to be wrecking its own brand. If we saw this kind of promo from the top four or so I would get it, but this kind of promo is discouraging to me as a viewer. Those I took time to vote for get zip, while the industry foists someone in an attempt to make her a star. I think Pia has been established in the public eye as a Hollywood hanger-outer, but not quite a star, although I think she will be around a while on some level.

    ETA: I actually think it is Pia that can not sell her song. I suspect it might do better if someone else were selling it. Pia’s persona does not work for pop, it just doesn’t.

  • desiree_chick

    “The only time you look into your neighbor’s bowl
    is to make sure they have enough. You don’t look into your neighbor’s bowl to make sure you have as much as them.”

    Just wanted repost this comment. It’s an excellent quote. :)

    And if Pia represents “The Dream,” then what is the dream, exactly? Not winning a reality TV show?

    That is a great dream. As much as I have enjoyed watching this show for three years, and think it is a great way to get exposure,
    and can change your life for the better, looking at some of the past winners, including my favs, it’s seems like winning can be your downfall, especially if you beat out a resounding audience fave. It’s great you can find success without have to do reality shows, because it means you didn’t need to do a reality show to find success.

    The outside music listeners really don’t care if one idol contestant gets more exposure than the other. They simply care if they like any of their music. I think idol represents portions of the overall music buying public, so not everyone is going to be outraged whether one gets more exposure than the other.

    Boy, with the support Scotty and even Lauren (or Haley and James) gets over whether they are treated fairly, I wish there was still this amount of care for my personal faves :(

  • fuzzywuzzy

    Apparently, the purpose of the ad went over the heads of about 95% of the posters, forcing me to sympathise with Nigel.

    ***this ad’s purpose was to get people to audition***

    So, how about we take a second to consider, from this perspective, why Pia, and her single, was used.

    1) they don’t want a country winner for S11, and, as a consequence, they want non-country auditioners: unlike Lauren and Scotty, Pia isn’t country; need I say more?

    2) Pia is the only non-country Idol that is signed.

    I think that these two points help to explain using Pia in these ads. Add to that the fact that Nigel and his son have that new CMT show to find the next country superstar, and perhaps Nigel wants country auditioners to be diverted to that show now that they have found their country Idol stars. I also think that Pia’s “This Time” is a suitable “dreams come true” pseudo-coronation song that fits with the theme of Idol

    I think the above two points are fully sufficient to explain their use of Pia. I’m sure her promotion was a factor, but it need not have been. Case closed.

    I’m not sure how clear cut it is/was, but I do think that Pia’s promotion was as large a factor as the other two points that you posted. Since the Idol voting system is flawed and an unreliable measure of true popularity, I don’t consider the final ranking of the contestants on the show as very meaningful or a good predictor of post-show success (as the last few years have shown). Plus, a large part of the Idol viewing demographic is not representative of the general music-buying public, and they often favor contestants for reasons other than/more than their singing ability. I have no problem with anyone from Idol being successful, as it only makes the show more attractive for anyone who hopes the exposure will help them to succeed, and Idol will claim responsibility for their success.

  • Nina1

    So, how about we take a second to consider, from this perspective, why Pia, and her single, was used.

    I thought initially she might have been used b/c she is female. Kind of a kick in the face to Haley, though.

  • desiree_chick

    Plus, a large part of the Idol viewing demographic is not representative of the general music-buying public, and they often favor contestants for reasons other than/more than their singing ability. I have no problem with anyone from Idol being successful, as it only makes the show more attractive for anyone who hopes the exposure will help them to succeed, and Idol will claim responsibility for their success.

    Exactly on all fronts.

  • Tess

    I have no problem with anyone from Idol being successful

    No problem with that concept from me as long as they garner their success without relying on the show to pull all the purse strings and to be their promoter 24/7. If a contestant can succeed on their own merit once the “show” is over….that is wonderful, and that includes winners and non-winners.

    My complaint is that with the exception of two one off gigs and a song on DWTS, Pia has done “nothing” outside of the bubble…Idol is doing “all” of her promoting. Premier on Ryan’s show, sings single every night on the tour, gets the radio gigs that used to be about all the idols, is on stage more than the winner, has a stage wardrobe that probably cost more than all of the guys combined, gets the set-up “sightings” for the gossip rags, has her “idol” promo shown on SYTYCD, and has her single released while the tour is in session to use the tour as promotion.

    I can’t think of any other idol (except winner’s who have a coronation song) that have gotten this type of promo for their after idol career.

    Sorry, just doesn’t sit right with me…..and no, it’s nothing like the rollouts and promos for earlier runner-ups…..the promo they got wasn’t about the idol machine.

  • jpfan

    My complaint is that with the exception of two one off gigs and a song on DWTS, Pia has done “nothing” outside of the bubble…Idol is doing “all” of her promoting

    .

    Well she’s currently on the Idols tour so why is that surprising?
    She works for them. I buy the fact that they’re using her for promo because she’s a pop female. They def don’t want any country folk for S11. They’re full up from S10. ;)

    I can see why fans of other Idols are annoyed but 19 decides who to promote and who to ignore. At least Scotty isn’t being outsold by her. Then things would really look ugly.

  • tinawina

    1. It’s July. There will be more Idol commercials between now and January. The big ones come in the run up to the premiere.

    2. Anyone who doesn’t think they will promote the living snot out of Scotty when the time comes is crazy.

    3. Pia is signed and has a single to promote. When the others have a real single to promote, we will see what happens for them.

    4. It’s way too soon to be declaring this song “over”. I refuse to believe, after years of chart watching, that most of us don’t know this.

    5. Pia didn’t shoot your puppy. She’s just a girl with a record deal. After 10 seasons of this show we all know how this works by now. TPTB smell money, they will promote her.

  • steph6449

    I don’t follow pop music, but hadn’t realized there was no add date for Pia’s single. I would have thought that would have been ~now or last week when Ryan played it to kick things off.

    Is that typical to put out a new pop single without submitting an official add date, or are they just waiting for some reason?

  • fuzzywuzzy

    The outside music listeners really don’t care if one idol contestant gets more exposure than the other. They simply care if they like any of their music. I think idol represents portions of the overall music buying public, so not everyone is going to be outraged whether one gets more exposure than the other.

    I agree. Idol is a reality game show. Once the show is over, the slate is wiped clean and post-show Idol is a different, but far more important, game with the contestants now competing on a much larger level, encompassing the entire music buying public, not just viewers/voters on Idol. Given the unreliability of the vote totals in predicting post-Idol success, I don’t blame Interscope/Idol for not adhering to the rankings of contestants in determining who they will sign/promote.

  • SajiNoKami

    I don’t blame Interscope/Idol for not adhering to the rankings of contestants in determining who they will sign/promote.

    being only the 2nd season I have watched this show.. I am not seeing the point of why the public is asked to vote in the first place, if rank means nothing and pia was the chosen one, obviously the public can not be trusted to chose correct, so in the end, it all seems rather pointless to have us vote. It is a game, I guess, like you said.. but still just seem just idek.. To quote Randy: What is this show? TPTB best bet would to be get rid of the public vote or do it the way Nigel wants to: Judges decide. They could work out the narrative better.

  • Kirsten

    Given the unreliability of the vote totals in predicting post-Idol success, I don’t blame Interscope/Idol for not adhering to the rankings of contestants in determining who they will sign/promote.

    She came in 9th. She didn’t come in second. She didn’t get ousted at 4th in a very tight race. 9th place finishers get a handful of votes compared to the top 5. Nigel quite clearly said it, she was never that popular. She was never going to win.

    Her being tossed from the show is not about a fluke vote or bulk voting or anything else. She lost because she does not appeal to Idol crowd. Now, she may appeal to another demo, so that’s great. I have no objection to Jimmy spending buckets of money on her. I’m just puzzled by why Idol is doing it. They know she’s not popular within the Idol demo, so why do they keep trying?

    I’ve not objected to her single or her radio promo or anything like that. It’s the Idol ad that has me scratching my head (and the tour stuff because she totally messes up the momentum of the concert and does not seem to be a crowd favourite…why feature her so much? She’s a 9th place finisher. Bury her somewhere in the line-up and let her be Jimmy’s problem. Don’t let her mess up your stuff when your audience isn’t wild for her)

  • Eileen99

    This add campaign was planned/filmed before any of this happened and it sure seems premature to say anything about this song radio potential after just one/two weeks.

    There are always Idol-friendly stations that start playing songs when they are released that don’t care or wait for an adds date or official promo to kick in. I find it curious that with the obvious blessing Pia’s getting from Idol and the exposure she’s gotten there are no early lovers of this song, that’s all. And right, she didn’t sing the single on DWTS or PBS, but the fact that those appearances didn’t appear to create interest in her or whatever single she may release doesn’t indicate to me that the audience is that into her.

    LOL, and yes, I think the fauxmance was encouraged.

  • SajiNoKami

    They know she’s not popular within the Idol demo, so why do they keep trying?

    Maybe their logic is: Let’s prove to the public, we [TPTB] know what is best for them and they should listen to us. Because obviously the public doesn’t have the right opinion.

  • tinawina

    if rank means nothing and pia was the chosen one,

    There is no evidence she’s the chosen one, in the sense that we don’t know she’s going to be more beloved by TPTB than the winner and/or runner up.

    Most of her stage time on the tour is singing backup.

    She is one of 3 people who have an original song out right now, and she sings it on tour like the other 2.

    And now we have the commercial. The thing that sets Pia apart right now to me? She’s the only one in the history of the show to have a non-coronation single ready this early. That is about Jimmy doing things differently, not about Pia being special. Does anyone really think they wouldn’t have done this with Daughtry if they had been ready to release his lead single in July?

    We can’t draw conclusions about what Pia is getting until we see what the others get. Until then, she’s just early, not favored IMO.

  • tati83

    I’ll dare Pia sign a record deal, promote her new single , be on radio stations doing interviews, make commericals didn’t she finish 9th, isn’t she supposed to just go back and crawl into a hole and forget about her dreams? (EYEROLLING) hahahah all this Pia bashing is ridiculous. These kids are no longer in competition with each other. They are in direct competition with the Gagas, the Rihannas, the Taylor Swifts of the world. And believe me it’s a hard industry to crack regardless that theses kids are all probably more talented than the aforementioned artists. Geez all Pia is doing is trying to make her dreams become a reality and only time will tell. What is she to do? Tell them oh please don’t promote me . Good for Pia and good luck to all the other contestants. I wish them all success in whatever they do. Pia’s successes only prove that finishing 9th or 8th or 7th doesn’t have to mean the end just the beginning of something new (and in her case it’s a record deal) Scotty I am certain is happy for Pia and he is getting his share of publicity as well.

  • Kirsten

    Scotty I am certain is happy for Pia and he is getting his share of publicity as well.

    I don’t care what he thinks. I’m too busy trying to figure what the hell 19 is smoking. Why damage their own brand in this way?

    The only way this makes any sense is if 19/Freemantle just want to make Jimmy happy.

    Nigel: Woo. What a great season. Look at those ratings! Look at those downloads! Walmart can’t keep the EPs in stock. Tour selling out. I’m back, baby!

    Everybody: Yay!

    Nigel: Okay, folks, we can’t rest on our laurels. Simon is out there with his X-Factor and we need to make sure we keep our name out there. Let’s get some ads going and encourage people to audition so I can get gas money for my Bugatti. Ideas?

    Ken: We could do an ad featuring Pia.

    Nigel: Who?

    Random Intern: Short girl, long brown hair. Big voice. Shock boot.

    Nigel: That girl Mark is dating?

    RI: That’s her.

    Nigel: Um, why? Are you going to suggest Jovany next?

    Ken: Er. She’s pretty.

    Nigel: So are Lauren and Haley and people actually pay money for their stuff. Pia barely made it to 9th. How are we supposed to build an ad around her? Go on Idol and barely make the tour? Go on Idol and people will forget who you are? Idol, the place where the 90s come to life?

    RI: Um, Nigel, Jimmy really likes her.

    Nigel: So? Clive liked Kat, but I didn’t build an ad campaign about her and she finished second. We want people to want to win. Ken, do I need to remind you of S9?

    Ken: No. Stop talking about that. It was those damn instruments. They hypnotized me and those mean kids kept being bland no matter what I tried even though I didn’t try anything. I was just the Executive Producer. What do you expect from me?

    Nigel: Yeah, yeah. Ken. Settle down. I tamed the instruments for you this year.

    RI: Still, Jimmy really likes Pia. It’s his first season. Throw him a bone? He looks scary enough already. If he’s sitting there glowering even more next season, the little kids in the audience are going to have nightmares.

    Nigel: Fine, Ken, I’m going to [air quotes] trust you with this one. Use your usual [air quotes] magic touch on the Pia ads and we’ll see what happens…The rest of you, get started on the real campaign. I want stuff ready to roll next week.

  • Tess

    Until then, she’s just early, not favored IMO.

    The fact that she gets to perform original material (and is not a top 2 finalist) on the tour is pretty much unprecedented (I think it happened only once before and it wasn’t received well, then, either). If she wasn’t getting the “favorite” treatment many of the others would be doing original material and putting it up for sale. Idol can easily afford that. Maybe that’s my complaint….Paul and Stefano would love to be able to sing their original stuff, but the meme from Idol is that the audience is much happier hearing familiar stuff. So why should Pia’s set be different. In her own words her song only took a few hours to learn and record. I think the others could do that equally as well.

    It’s OK for Idol to try new stuff…and there are no rules to follow or to break. But this “idol” promotion of one individual just doesn’t seem to sit well….and since “idol” doesn’t think that “new” material is what the audience wants…why is Pia such a special little bird.

    I feel like I’m back in Junior High again where the Choir director keeps force feeding us his special little find….and just like in Junior High the masses don’t resent the choir director they resent the special little find. Oh well.

  • halo9125

    Demi Lavoto’s Skycraper premiered on Ryan Seacrest July 13th. It’s already in the top ten on the Billboard Hot 100 and in the 20s on itunes. No promo at all. No live performances, no TV appearances. Nothing. Pia’s song shouldn’t be doing this bad.

    Skyscraper dropped on the 12th, the same day it premiered on Ryan Seacrest’s show. “This Time”, for whatever reason, didn’t drop til the next day. Demi’s song had a HUGE banner on iTunes, plus she had the built-in Disney fan base. Pia’s song had no such promo on iTunes, and essentially got as high as it did with minimal promo within the Idol bubble.

    I don’t even know where to start with all of this- haven’t finished reading all the posts yet.

  • tinawina

    The fact that she gets to perform original material (and is not a top 2 finalist) on the tour is pretty much unprecedented

    Yes it is. And as I mentioned, that is likely because there hasn’t been a single ready this early before outside of coronation songs.

    She went out 9th and had time to work on songs. So hers was ready. The only other people who might get signed at this point are Haley and James. They don’t have a single to release at the moment. They got started later.

    The difference here between now and the past was that the contestants worked with hitmakers during the season, so Pia already had people she worked with before and didn’t have to spend time choosing producers or getting comfortable with anyone. She could go in right away and make some high quality demos. The label had enough time to really listen to them, sign her, pick one to release, and get it to radio before the tour. Even Pickler couldn’t work that fast. She and Daughtry, etc had to meet with the labels first, decide on a direction, choose producers, etc. These kids have been working with the label heads from the beginning.

    Everybody is acting like the difference is Pia, but the difference IMO is that the process has changed.

  • hoa_teca

    Kirsten, you cracked me up.

    Scotty’s add, like MJ mention, is about promoting the show – not himself and his song, while Pia’s add is about promoting herself and her song than promoting the show. Yet, her add is released first and using Idol promotion as just the afterthought.

    Nothing against Pia, personally. Scotty even promoted her on his twitter by saying he purchased her song. The two seems close.

    It is fine if this is a normal add, though Interscope is obviously pimping her with the word choice “superstar”. But for an Idol add, it is not really appropriate when it purpose is to pimp Pia and promote “This time”, which today is sitting at No #174. Hey, pimp her somewhere else, Jimmy, no objection to that.

    tinawina, the process this year changes for sure since they put Jimmy in.

  • lucy

    I wonder if Iovine just lives too much inside a Hollywood press bubble of some kind and all that “shock boot” stuff reinforced his own feelings while he didn’t hear anything from outside.

    The content of the ad seems to be an interesting gamble. The idea of “new superstar’ and “Idol makes your dreams come true” will come to seem pretty silly if Pia ends up with the kind of low-key career that most post-Idols who aren’t winners (and even most who are) end up with. Then the dream will be “end up 9th place on a reality show and get to play somewhat better gigs than you got previously.” …. I suppose nobody will remember the ad, but anybody who did would say, “Huh?”

  • lili_anne7

    Demi’s song had a HUGE banner on iTunes, plus she had the built-in Disney fan base. Pia’s song had no such promo on iTunes, and essentially got as high as it did with minimal promo within the Idol bubble.

    I think I read somewhere that Pia had a banner on itunes.

  • Valentin432

    She came in 9th. She didn’t come in second. She didn’t get ousted at 4th in a very tight race. 9th place finishers get a handful of votes compared to the top 5. Nigel quite clearly said it, she was never that popular. She was never going to win.

    Nigel made nothing clear, he said she wasn’t a frontrunner.

    What does that mean? From every indication we’ve had, based on DI during the season, crowd reaction during and after the show, EP and single sales, etc. Scotty was by far the frontrunner and winner.

    I could easily see a scenario where Scotty lead from start to finish with double the votes of the 2nd place every week. In that case, no one could be considered a frontrunner other than him.

    The only thing that would make it clear is to release the actual voting numbers.

    Her being tossed from the show is not about a fluke vote or bulk voting or anything else. She lost because she does not appeal to Idol crowd.

    Idol doesn’t take into account the previous weeks votes that’s why there are “schock boots”, a one week fluke is poossible.
    Haley for instance went from placing 11th or 12th of 13 to placing 3rd in the end.
    Who knows how many votes separated her from actually being eliminated, based on the voting numbers I’ve seen on X Factor, it’s often the case that there’s less than 1% of votes separating the last to the others in the B3.

    It’s maybee not a fluke but there’s luck involved in there.

  • phil25

    I don’t care what he thinks. I’m too busy trying to figure what the hell 19 is smoking. Why damage their own brand in this way?

    How are they damaging their brand? I’m sure the ratings won’t suffer because they’re promoting Pia.

    Idol doesn’t take into account the previous weeks votes that’s why there are “schock boots”, a one week fluke is poossible.
    Haley for instance went from placing 11th or 12th of 13 to placing 3rd in the end.

    Exactly, people have been using the elimination order as some ranking of popularity among Idol viewers, but how popular was Casey Abrams, 11th or 6th? Mike Lynche, 9th or 4th? It’s not as clear cut as the arguments are made out to be. Every year there are a few contestants ahead of the pack and then everyone else is jumbled. Based on the voting results this year I’m sure there wasn’t much difference week to week between everyone not named Scotty.

  • jinger

    superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar…

    Huh. If you say it enough times, it really does become completely meaningless.

  • http://www.amadcow2.com amadcow2

    Wow, this truly is a turd in the idolverse’s punchbowl…

    Idol is a reality game show with a broken voting mechanic. It also has the potential to help launch or further the recording career of its contestants. However, the goals of the reality show do not parallel, nor are they linked to post idol recording careers.

    Having said that…

    > S10 was supposed to be the kinder gentler season and having a nineth position contestant get recognition is consistent with that.

    > Pia is attractive, in a Disney doey eyed princess sort of way, so it’s easy to see why she’s getting attention.

    > The voting mechanic on idol is broken. When The Voice used a totally different public voting method, the results were more in line with the mainstream opinion voiced in much of the blogosphere.

    > Idol is going through fundamental changes and will continue to change. I believe that it’s best to compare seasons 1-9 as one paradigm, look at season 10 as a transitional season, and season 11 onward as the new paradigm.

    > Is this controversial? Perhaps it is, but in a world where any news (good or bad) that mentions Idol is good for the franchise, this kind of move really helps more than it hurts.

    > What about the other S10 contestants? Isn’t this a slap in the face to them? Not really. If the tour keeps selling out and if it is true that James and Haley both have deals in the offing (our lovely stoner chick Haley is a big believer in fate, so this move wouldn’t phase her in the least), then any promotion of the Idol franchise can only help each of these contestants. Even Paul, who is doing all of this as a kind of self-promotional joke knows that he’s riding this train to increase the prospects for his solo album later this fall. I honestly don’t see this move as anything but positive in the NEW Idol paradigm.

  • Niall

    There’s no point complaining or being angsty about how things are being done, either on tour or with the promo. The old rules don’t apply. Clearly UMG and Simon Fuller will push whoever happens to be their favorite signee, as well as the winner and runner up. Expect more Pia’s in the future. My feeling on it is if they think they can make $$$ off a non-final 2 contestant then they’ll do it. The whole Chris Medina deal, with his Interscope single, should have torpedoed any belief that UMG was going to follow AI custom or tradition.

  • jpfan

    > The voting mechanic on idol is broken. When The Voice used a totally different public voting method, the results were more in line with the mainstream opinion voiced in much of the blogosphere.

    Not really. A BGWG won that. It’s been a long, long time since a female won a singing contest. And I have no idea what “results more in line with mainstream opinion” means. Back in the day the Idol blogosphere had Bo as the front runner over Carrie. So what do they know.

  • halo9125

    Before I go into a semi-rant here:

    I think I read somewhere that Pia had a banner on itunes.

    Nope- she had a thumbnail, and half the time you had to scroll to find it.

    Ok, got that out of the way.

    How exactly is the commercial promoting Pia and her song? MAYBE- just maybe- a handful of viewers outside of the Idol bubble will say “wow who is that girl, and what is that song they’re playing in the background? I must learn more about her and purchase that single.” The general viewing public might not even make the connection between the girl in the commercial and the song.

    I see is a clever marketing strategy- take a beautiful young lady, dressed in fabulous clothing, edit it into an inspirational ad about going for your dream, and add her single as background music. There’s nothing new that was filmed for that commercial.

  • girlygirl

    Neither the winner nor the runner-up of The Voice is making much of an impact on the radio or in terms of sales with their debut singles. So does it really matter if the results were “more in line with mainstream opinion” (which I don’t know if they really were, considering a guitar-playing guy won and an indie chick finished 2nd)?

  • LexieN

    Kirsten, Love your humor!! I laughed so hard. And I agree totally with the question as to what TPTB are thinking. Scotty seems to be a very nice young man, and is supporting everyone else. I just hope someone meaner and tougher is asking these same questions that are being posed on this thread, for him. And for the Idol world…

  • http://twitter.com/cara_lee pj

    How are they damaging their brand? I’m sure the ratings won’t suffer because they’re promoting Pia.

    Idol is based on the idea that the audience picks the next superstar, not TPTB. Idol likes to brag about how many votes it gets each week. Why continue to vote if the placement of your fave doesn’t matter? I think that’s part of reasoning.

    That being said, I don’t think this commercial is going to penetrate the audience enough to stop the average voter from voting. I would not have even seen it had I not been a regular on this site.

    Rather, my guess is that it’s a cheap way to promote Pia and the show at the same time. My guess is that they aren’t going to spend the big bucks on Pia’s promotion and that if this doesn’t stick, then she could be out of luck.

  • Tess

    I don’t think much of this controversy has to do with Pia, really. Once the tour is over she won’t be competing with either Scotty or Lauren in the real world. Her genre is different, her “awards” path is different, she won’t be on the same radio stations or appealing to the same tour crowd. In fact her closest Idolette rival may be Jordin and her real life “rivals” for the almighty dollar probably haven’t even considered Pia as any kind of threat at this point.

    So, right now, for me, it is still all about the idol bubble and how those resources are being used to promote a single individual at the expense of others who could use the promotion just as well. I just wish that Iovine wasn’t so intent on proving himself right and that 20 million viewers per week could make a star of anyone in his hands. He’s trying to prove a point…so be it.

  • Kirsten

    How are they damaging their brand? I’m sure the ratings won’t suffer because they’re promoting Pia.

    As pj points out, one of the big things that draws voters in is the ability to vote for their favourite (even if they don’t vote, people feel a part of making the next big super star). If people begin to think that voting doesn’t matter, they’ll stop voting and be less invested in the show. It goes from being “Must See TV” to “Eh. Nothing else is on. I guess I could watch it for a few minutes”.

    Also, I find that its a bad message to send to the contestants. When they are all “in it to win it”, they take bigger risks, they put themselves out more, they lend excitement to the competition. When they are all “No Child Left Behind”/”We Are All Winners”/”I Don’t Care Where I Finish”/”Everybody is Getting a Contract”, the show suffers. We get bland, boring performances and “whatever” attitudes.

    The show is sending out the message to viewers that voting doesn’t matter and telling contestants that it’s better to go out “9th”. Mario quit in season 4 when he made the top 12. It could have been due to the scandal (which did not surface until two years later and was never proven) or it could have been because he wanted more time to make his album. He’d already gotten the exposure he needed. RCA signed him and made a huge push to get his song into the top 10 on Pop. Do we really want the best contestants on the show throwing the competition once they make the tour so they can focus on their albums? Why shouldn’t they?

    We in the bubble all know how risky that is, but Idols have certainly shown that they are not fully versed with what we feel is common knowledge in the bubble. Many have voiced sentiments that they think they have already made it and that the recording contracts are waiting in the wings for them. Why encourage that style of thinking?

    I can see why Jimmy doesn’t care, but I would have thought 19 might. They make the vast amount of their money from the show. What do they care about making Pia a success?

    Haley for instance went from placing 11th or 12th of 13 to placing 3rd in the end.

    She built up that fan base amongst the Idol watchers with her performances. Because Pia left the show at 9th, she would not have had an opportunity to gain new fans. It doesn’t matter where you once were, it matters what fans you finish with.

  • Ringo

    I think it is entirely predictable that they would use Pia to promote AI at this stage in the year.

    First and foremost, she is not a country singer. They saw what an all country final 2 does in the ratings — this year it tanked and predictably so. Lauren and Scotty are bypassed at this point in time.

    Second, if you don’t pick country singer, who do you feature? Any of the guys? No, because they would like to see a woman win this year. And which of the guys would you really feature? Maybe James? Too limited as a niche — they don’t want to encourage a dying genre. The others — all fundamentally flawed. I mean Jacob, Casey, Stefano, & Paul. None are likely to get a contract.

    Third, why not Haley? Not signed, no single, not pimped by the show (in fact denigrated by the judges). It would be odd indeed (even offensive) to tie your show to the singer you thought should finish 9th.

    Fourth, who’s left. Who has a single, is signed to a contract with your partner Interscope, performed at the WalMart meeting, at the National 4th of July concert, is featured on your tour as an equal to all but the country kids, who is pretty, polite, a talented singer? Pia!

  • TwigLA

    This bugs me. It also makes me even less of a fan of Pia despite the fact I know it is not her fault.

  • Kirsten

    First and foremost, she is not a country singer. They saw what an all country final 2 does in the ratings — this year it tanked and predictably so. Lauren and Scotty are by-passed at this point in time.

    They moved nights for that one night. That always costs a lot of viewers. We know this from when they used to sometimes have a random Thursday night results show. We know this from other television shows.

    Let’s wait until we have a few years of stats before we declare that it is Lauren’s and Scotty’s fault (I suspect we’ll see the same pattern next year with Idol on Wed/Thu and the finale on Tue/Wed to maximize sweep dates).

  • blueski

    I haven’t listend to her whole song. Just heard a tiny snippet. That was enough for me. I have no desire to even care how she does. Not interested. Oh she’s got a nice body though. duh

  • Valentin432

    As pj points out, one of the big things that draws voters in is the ability to vote for their favourite (even if they don’t vote, people feel a part of making the next big super star).

    But promoting Pia or not isn’t going to change that, it’s wheter Scotty becomes a star that will affect that perception.
    If Scotty is successfull than it doesn’t matter what Pia does, the idol audience will have their from rag to riches story with the idol they voted for.

    And as others pointed out, there’s no way someone who has been following idol for years can’t see that Scotty is and is going in the future to be promoted a lot by 19/UMG.

    She built up that fan base amongst the Idol watchers with her performances. Because Pia left the show at 9th, she would not have had an opportunity to gain new fans. It doesn’t matter where you once were, it matters what fans you finish with.

    Your point was that there was no fluke.

    We don’t know where she was placing before she was eliminated, we don’t have the voting percentage, we just know that she wasn’t in the B3 before finishing ninth and that Nigel said that she wasn’t a frontrunner whatever he meant by that.

    Haley’s idol run was fluky, she could have placed 13th and probably was saved by a few percentage points those first two weeks. Others have underlined that Casey and Michael Lynche jumped 5 positions after being saved by the judges.
    So undercutting Pia by repeating 9th place finisher seems silly to me.

  • Kirsten

    Your point was that there was no fluke.

    She didn’t have the fans then. It’s not like Daughtry who was in a tight 4 way race and was in a position to win who fluked out on votes. She had few fans willing to vote for her. So did Haley at that point but Haley gained fans. Pia might have been able to gain fans if she had lasted, but she didn’t so she still doesn’t have a lot of fans (where would she have gained them?). If Haley had gone home 12th, I’d say the same thing. It wasn’t a fluke of voting. It was what it was at the time.

    Anybody who goes at top 9 doesn’t have a lot of fans inspired to vote, but the future isn’t written. If you can survive each week, the next week gives you a chance at gaining voters. Daughtry likely had enough voters to win at the point he went out. It was just weekly fluctuations that sent him home. Anyone who goes out 9th has got to be trailing far behind the general vote at that point.

    We don’t know where she was placing before she was eliminated, we don’t have the voting percentage, we just know that she wasn’t in the B3 before finishing ninth

    We don’t actually know that. Nigel admits he plays with the B3. I would not be at all surprised if the old goat hid her lower placements so that her fan base wasn’t alerted into voting harder. Nigel likes him some shock boots.

  • halo9125

    Pia was voted off 9th for a couple of reasons. First, the demographic that she appealed to simply aren’t power voters.
    Who can possibly compete with tween girls texting til their fingers fall off? Combine that with the fact that many probably were convinced that she was safe- put those together and you have a lose-lose situation.
    At the risk of being off topic- everybody seems to forget what happened re: Haley. She was bottom 3 for several weeks. After 5 weeks of girls being eliminated many (including of ton of people right here, on this blog) were pissed and started voting double time to save Haley because they didn’t want a 6th female voted off. Factor in the bashing by Randy which disgusted a lot of people and some degree of growth on Haley’s part- THOSE are the reasons she got as far as she did.

  • Trina

    Soo did the song get a bump on itunes as a result of this commercial? I see the song debuted at #5 on the Bubbling Under chart.

    Remember last year Idol started doing those well produced audition promos that focused on all the winners? My how things have changed.

    Pia was my favorite female during the season. While I’m not a Haley fan I absolutely see why she ended up gaining so much momentum and lasted as long as she did. Take away the judges supposed bashing (to go along with those standing ovations) but she did start churning out showstopping performances that connected well with the audience. Hell just looking at the videos from the tour I can see why Haley is so well received and people seem bored by Pia. Pia needs an ounce of that fire Haley has.

  • Lilzie

    Haley’s idol run was fluky, she could have placed 13th and probably was saved by a few percentage points those first two weeks. Others have underlined that Casey and Michael Lynche jumped 5 positions after being saved by the judges.
    So undercutting Pia by repeating 9th place finisher seems silly to me.

    Haley would not have been in my Top 3 by any means. That said, I doubt her finish could be characterized as “fluky”. It is reasonable to assume that she did slowly but surely build up her fan base or she would not have lasted against the competition as long as she did. And I doubt anyone can say, like her or not, that her performances did not improve significantly over time.

    What can be said about a comparison between Haley and Pia is that their reception by concert goers is more favourable towards Haley. Based on reviews and tweets, Haley is viewed as the more dynamic and engaging entertainer (more `star`factor. And Pia does not appear to be developing more of a stage presence or charisma, despite the amount of airtime.

    Then there is James … never in the bottom 3 and a fan base with fervour (if not size) that almost rivals the one who shall not be named yet half as many appearances.

    Point being if the ad is meant to draw in either contestants or viewers, based on the `bubble`backlash, it misses the mark for all the reasons already stated. The use of the word `superstar`just insults the intelligence.

    Good luck to all of them.

  • adolf_hipster

    Nothing against Pia, personally.

    It always cracks me up when after months of personal attacks (no matter how ‘subtle’ and ‘hidden’ they are), then someone pops-up and acts like ‘hey it’s nothing personal.’

    The blind hatred towards her is really lame.

  • tomk

    At the end of the day, the bottom line is that Haley did come in third. I don’t think it was because America suddenly got a case of “Girl Power-itis!” I think it’s because the girl began to legitimately grow on people with the package she was presenting. The Jason Castro laid-back thing combined with a certain amount of sass, and a performance level that was raising her own personal bar every week.
    Pia came in 9th for reasons that are impossible to really explain – but Nigel made it pretty clear that she was not getting votes. Obviously, if Pia wasn’t getting the votes then the votes she was getting probably didn’t really help Haley or Lauren in future weeks all that much. They got there by their own merits. They didn’t need Pia or her Idol fanbase.

    At the end of the day, the commercial doesn’t bother me – promoting Pia doesn’t bother me – promoting her song doesn’t bother me. I liked her on the show; I like her now; I hate her direction. So we’ll see what happens from here.

  • halo9125

    The blind hatred towards her is really lame.

    This is precisely what upsets me so much and keeps me coming back to threads such as these. It’s almost like people actually think she went to TPTB and said “oh please, make a commercial for Idol that’s ALL ABOUT ME!”

  • Valentin432

    She didn’t have the fans then. It’s not like Daughtry who was in a tight 4 way race and was in a position to win who fluked out on votes.

    Daughtry as opposed to Pia was in the B3 before being eliminated.

    It wasn’t a fluke of voting. It was what it was at the time.

    Idol is a week to week voting competition and a lot factors in the result not only strenght of the fanbase.

    We don’t actually know that. Nigel admits he plays with the B3. I would not be at all surprised if the old goat hid her lower placements so that her fan base wasn’t alerted into voting harder. Nigel likes him some shock boots.

    That’s false, he said that he played between bottom 2 and bottom 3 but said that they announced the real bottom 3

    ADAM REALLY WAS IN THE BOTTOM 3

    If you don’t believe his word here, there’s no reason to believe his statement about Pia either.

  • Lilzie

    This is precisely what upsets me so much and keeps me coming back to threads such as these. It’s almost like people actually think she went to TPTB and said “oh please, make a commercial for Idol that’s ALL ABOUT ME!”

    I`m not seeing the blind hate for Pia myself. She is by all accounts a lovely girl and vocally talented. I`m sure her family and friends are extremely proud of her. I know I would be. I think the backlash IS against TPTB. It`s one of those WTF moments where you try to understand what they are thinking – at least for me it is. By all accounts Haley seems to be signed and James may not be off the table either why not rotate them in the ads. We know the latter 2 for sure have management so they too have a reason to promote 19 and Idol. It`s a good story – out of 11 here are 5 confirmed that the brand is supporting post show. Builds a stronger statement I would think … JMHO

  • Lilzie

    VTF has latched on to the story now. There`s hate for you …

  • hoa_teca

    adolf_hipster says:
    07/21/2011 at 12:30 pm

    Nothing against Pia, personally.

    It always cracks me up when after months of personal attacks (no matter how ‘subtle’ and ‘hidden’ they are), then someone pops-up and acts like ‘hey it’s nothing personal.’

    The blind hatred towards her is really lame.

    Yep, it’s me who said that I have nothing against her. I remember never posting about Pia until about a week ago, so I don’t know where months of personal attacks come from. I only post some comments recently, none of them direct to Pia’s personality or talent or whatever, when her song is released since I think it’s a bad choice compared to the leaked preview of her unreleased song “What do I do” , which suits her more.

    I am indifferent about Pia, but the way TPTB pumps her is too obvious, especially when Pia’s add is released even before Scotty’s add (he’s my favourite anyway) and it centers around her when she is not a superstar or is successful enough.

    Bland personality or stage presence, maybe, but she is sweet to Scotty and she is not on the same music lane as him, so I have no reason to hate her. But this promotion strategy, while not affect Scotty’s career in anyway, is unfair. Got to have my own say in this strategy, right?

  • halo9125

    Just looked at the VFTW piece. I should have known better. I pray her parents never see that.

  • soverymel

    Just looked at the VFTW piece. I should have known better. I pray her parents never see that.

    So offensive and misogynistic. Of course VFTW assumes only way she is getting her promo is with sexual favors, not that the record company sees something marketable in her. Vintage VFTW.

  • HotHotHot

    That’s false, he said that he played between bottom 2 and bottom 3 but said that they announced the real bottom 3

    ADAM REALLY WAS IN THE BOTTOM 3

    If you don’t believe his word here, there’s no reason to believe his statement about Pia either.

    So, do you think Scotty was really in the bottom 2 or 3 once? I have trouble with that.

  • Valentin432

    So, do you think Scotty was really in the bottom 2/3 once? I have trouble with that.

    No because they repeated multiple times during the result show that this wasn’t the actual bottom 3, the only way the viewers didn’t know that is if they had Ryan on mute since he repeated even once just before delivering the final results.

    The point is, they don’t trick the viewers when anouncing the B3.

  • Kirsten

    If you don’t believe his word here, there’s no reason to believe his statement about Pia either.

    I believe that they always tell the truth on the show. They sometimes lie by ommission, though. I seem to recall that Ryan frequently didn’t mention “America, this is your bottom 3″ this year. He simply let people assume that (as many assumed that Scotty was in the bottom 2 even when Ryan kept saying it was random and the next week confirmed that he had not been). I seem to recall they were vague about labeling the B3 about the time Pia got the boot, but I could be wrong.

    I`m not seeing the blind hate for Pia myself. She is by all accounts a lovely girl and vocally talented.

    I’m not seeing it either. I think its possible to mistake speculation and discussion about what TPTB are doing with blind hatred of Pia. I’ve seen blind hatred and this is more “she’s meh, so what are they doing?”. Blind hatred would be calling her names (or giving her stupid nicknames or even refusing to use her name), claiming she was untalented (people seem to agree she can sing and is pretty – blind hatred allows for no positives) and coming up with all sorts of theories that she’s some evil mastermind.

    This seems to me more like “Yeah, sure, the Filet-o-Fish is fine. I’ll eat every once in a while when I’m in the mood. But why is MacDonald’s building a massive campaign about it? It’s not all that” And less like “The McRib is spawned by the devil and I’m sure that the sauce has toxic waste in it that was dredged up from the bottom of the Hudson. If you eat it, all your toenails will fall off and your teeth will turn green!”

  • Valentin432

    I seem to recall they were vague about labeling the B3 about the time Pia got the boot, but I could be wrong.

    Top 13, he told to all three that they were in the B3.
    Top 12, he said the actual “America this is your B3″.
    Top 11 “Here’s your B3″
    Top 11 bis “The final person in the B3 is Paul, Paul in the B3″, of course the two others were since they were eliminated.

    So no, I’m not seeing the room for reasonable doubt unless Ryan (and by extension) Nigel in that interview were lying.

    Compared that to top 6 night when they said several times that the results were random and never said anything about B2 or B3.
    I repeat, the only people who believed at that minute that Scotty was B2 were deaf or those who had Ryan on mute (even if only figuratively)

  • thetrixrabbit

    How is this unfair? Pia was eliminated early and so they had time to get her single completed and ready before anyone else. Why shouldn’t they market the song? It’s newly released and ready to go. Once Scotty and Lauren’s singles come out, I’m sure they will promote theirs heavily at that time. If Scotty had new material out now and they chose to promote Pia, then, yeah, that’d be lame. But that’s not the case. Plus, the words of the chorus are a good fit for the Idol auditions – doing things my way, this time, my time, etc. It’s not a conspiracy, kids, just synergy.

  • fuzzywuzzy

    Maybe their logic is: Let’s prove to the public, we [TPTB] know what is best for them and they should listen to us. Because obviously the public doesn’t have the right opinion.

    The Idol demographic is only a specific faction of the “public”, not equal to it.

    And now we have the commercial. The thing that sets Pia apart right now to me? She’s the only one in the history of the show to have a non-coronation single ready this early. That is about Jimmy doing things differently, not about Pia being special. Does anyone really think they wouldn’t have done this with Daughtry if they had been ready to release his lead single in July?

    We can’t draw conclusions about what Pia is getting until we see what the others get. Until then, she’s just early, not favored IMO.

    I agree. I think that this is more about the change in label association to Interscope and the exposure of the contestants to Jimmy and his squad of producers early in the competition.

    Maybe that’s my complaint….Paul and Stefano would love to be able to sing their original stuff, but the meme from Idol is that the audience is much happier hearing familiar stuff. So why should Pia’s set be different. In her own words her song only took a few hours to learn and record. I think the others could do that equally as well.

    Because unlike Paul and Stefano, Pia has a recording contract and Interscope now has a direct financial stake in her success. I think that many of the people who are so excessively upset about Pia’s promotion on tour and in this new ad are Idol enthusiasts who regard her treatment more as a personal affront to them (ignoring the voting results, regardless of what they really indicate), rather than any real concern over “fairness” to the contestants.

  • fuzzywuzzy

    superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar, superstar…

    Huh. If you say it enough times, it really does become completely meaningless.

    Considering that Ryan introduced Lee as a “superstar” on Idol this past season, then it does appear that the term is meaningless, at least to Idol. lol

  • Ringo
    First and foremost, she is not a country singer. They saw what an all country final 2 does in the ratings — this year it tanked and predictably so. Lauren and Scotty are by-passed at this point in time.

    They moved nights for that one night. That always costs a lot of viewers. We know this from when they used to sometimes have a random Thursday night results show. We know this from other television shows.

    Let’s wait until we have a few years of stats before we declare that it is Lauren’s and Scotty’s fault (I suspect we’ll see the same pattern next year with Idol on Wed/Thu and the finale on Tue/Wed to maximize sweep dates).

    I guess I am having difficulty with this argument that a shift to Tues/Weds was the reason why the biggest night of the season was so poorly watched. The fact is that Tuesday’s all country final ratings were down 7% from S9 (itself an all time low) but Wednesday more inclusive finale ratings were 17% up from S9. Even though both were on the different nights?

    That and the performances were essentially panned by the critics. Is it really hard to believe that non-country fans would chose not to tune into to see an all country final?

    ETA Don’t forget Nigel’s false Hail Mary play using Lauren’s vocal issues to raise the prospect of a Haley appearance. That certainly raised ratings despite the country final.

  • fuzzywuzzy

    I disagree that Haley and James would rate being in ads to promote Idol only because they haven’t been signed to a recording contract yet.

    This seems to me more like “Yeah, sure, the Filet-o-Fish is fine. I’ll eat every once in a while when I’m in the mood. But why is MacDonald’s building a massive campaign about it? It’s not all that” And less like “The McRib is spawned by the devil and I’m sure that the sauce has toxic waste in it that was dredged up from the bottom of the Hudson. If you eat it, all your toenails will fall off and your teeth will turn green!”

    LMAO!

  • Tess

    My contention is that if “Idol” is going to highlight an original song for one contestant what is so wrong with other contestants singing something “original” on the tour….but they are shot down because fans don’t like original material. Why isn’t what is good for the goose good for the gander…(or is it the other way around). Fans have obviously sat through Pia’s song…why wouldn’t they sit through other original material.

  • Lilzie

    IIRC there was also a notable decline in viewership the week after James`elimination, but not after Pia`s. I could be wrong or it could just be sometimezheimer`s :P

  • tomk

    That and the performances were essentially panned by the critics. Is it really hard to believe that non-country fans would chose not to tune into to see an all country final?

    Obviously, my family doesn’t indicate all of America – but my sister-in-law refused to watch the F-2…only because of the all-country nature of it. She liked the kids; didn’t like the genre. Who wants to watch 2 hours (or was it 1 hour? I forget) of a music genre they don’t enjoy?

    ETA Don’t forget Nigel’s false Hail Mary play using Lauren’s vocal issues to raise the prospect of a Haley appearance. That certainly raised ratings despite the country final.

    Definitely got the Internet buzzing when that came out…and I had no doubts he did that because of the all-country thing. Not sure how true or false that is though :)

  • Lilzie

    I disagree that Haley and James would rate being in ads to promote Idol only because they haven’t been signed to a recording contract yet.

    They are signed to management contracts and that is a very critical first step to a recording deal which shows 19 is backing them. That may not rate to everyone but IMO it`s good promo for 19 to sell `we could back you even if you don`t win“. Don`t think it hurts TBH and does get a bit of a start for when record deals are announced.

  • Lock

    Change can be a good thing!!! I’m not going to argue that Adam got face time on commercials when he wasn’t the winner.

    So did Daughtry and JHud who were not winners as well. :D

  • tomk

    IIRC there was also a notable decline in viewership the week after James`elimination, but not after Pia`s. I could be wrong or it could just be sometimezheimer`s :P

    Final Four Performance Show: 13.0 / 21 share
    Final Three Performance Show: 13.3 / 21 share

    Final Nine Performance Show: 13.2 / 21 share
    Final Eight Performance Show: 12.7 / 20 share

    The key demo (18-49) showed no movement between Final Nine and Final Eight. It did increase between Final Four and Final Three.

  • fuzzywuzzy

    It always cracks me up when after months of personal attacks (no matter how ‘subtle’ and ‘hidden’ they are), then someone pops-up and acts like ‘hey it’s nothing personal.’

    The blind hatred towards her is really lame.

    There does seem to be some rather intense and persistent negativity towards Pia and some of it is personal, but I wouldn’t classify it as “blind hatred”. OTOH, VFTW epitomizes “blind hatred” at its ugliest.

  • fuzzywuzzy

    They are signed to management contracts and that is a very critical first step which shows 19 is backing them. Good promo for 19 to sell `we could back you even if you don`t win“. Don`t think it hurts TBH.

    Alex Lambert is signed to a 19 management contract, but he’s hardly a good person to promote Idol. Considering that the goal of Idol is to find the next big recording star(s), any contestant who promotes Idol needs to be at least signed to a recording contract.

  • Lilzie

    Tomk thanks for the info. That`s interesting. The numbers I recall seeing were the totals. I think those went down. Do you have those, just out of curiosity cuz none of this matters now anyways :-)

    Fuzzy, good point.

  • Kirsten

    I guess I am having difficulty with this argument that a shift to Tues/Weds was the reason why the biggest night of the season was so poorly watched. The fact is that Tuesday’s all country final ratings were down 7% from S9 (itself an all time low) but Wednesday more inclusive finale ratings were 17% up from S9. Even though both were on the different nights?

    Because Idol was scheduled to run on Wednesday nights. People were already in the habit of tuning in on Wednesday nights. It effectively was not moved.

    Statistics have shown that moving an episode to a temporary new night results in a drop in ratings (unless it’s after the Superbowl or something). Regular viewers have built it into their schedule and either don’t realize it has been moved or have another favourite they watch or have something else going on that night that prevents them from watching. We’ve seen this on Idol when they threw in the odd Thursday night show (e.g. IGB week one year and the year they messed up the voting numbers). We see this when a President’s speech moves something. We see this all the time in Canada during super-sized sweep nights when suddenly, there are too many shows for a staion to show in one night (they might show a CBS program, a FOX program and a ABC program in the same night and if they are all super-sized, one of them can’t be shown on it’s proper night – Idol results shows got shunted to another channel this year).

    It doesn’t matter how many times Ryan mentions the new day, a lot of people don’t listen or can’t make the change. This is hardly a new pattern.

    And totally predictable. When it was announced that they would air the Final 2 performance show on a different night weeks before we knew who would be in the finale, many people commented here that they would see a drop in the ratings.

    ETA Don’t forget Nigel’s false Hail Mary play using Lauren’s vocal issues to raise the prospect of a Haley appearance. That certainly raised ratings despite the country final.

    I seriously doubt that. Only those in the bubble probably heard about it and most of them would watch anyway. And two seconds into the episode, they knew Haley wasn’t going to perform so they could tune out in disgust. If the second half of the show plumetted in ratings than I might buy that Haley fans artificially inflated the first half numbers. I’m sure the Haley fans in the bubble who would not have otherwise tuned in but did tune in because of Nigel’s tweets was a relatively small number.

  • Weebs787

    THOSE are the reasons she got as far as she did.

    I think things like Moanin, Rollin in the Deep, House of the Rising Sun, Benny and the Jets, etc. are the reasons she got as far as she did. Many people (and I’m not directing this at just you, it’s a general thing) like to act like the only reason people voted for Haley is because the judges hated on her, when in reality for several weeks she was the most consistent performer this side of Scotty McCreery. (and gave what MANY people believe is the standout performance of the season) Benny was top 11b week, and a small observation would’ve shown that Haley was changing people’s minds as early as that, which was far before the judge hate. I for one, found her to be completely endearing the day she had the lipstick on her teeth and handled it like a pro. It’s safe to say those are the reasons she outlasted Pia. A more diverse set of songs, a more defined relatable personality, etc.

    Once Scotty and Lauren’s singles come out, I’m sure they will promote theirs heavily at that time. If Scotty had new material out now and they chose to promote Pia, then, yeah, that’d be lame.

    They do have singles out. And they too, like Pia, have music videos made for these songs. And both songs are on the radio and succeeding (Scotty moreso than Lauren, but Lauren’s did chart right?) The coronation songs are being treated like first singles, so until they get Idol commercials with those songs being heavily featured, then Pia seems to be getting precedent.

  • tomk

    Tomk thanks for the info. That`s interesting. The numbers I recall seeing were the totals. I think those went down.

    Week of Nine: 23.13
    Week of Eight: 23.03

    Week of Four: 23.05
    Week of Three: 23.56
    ————–
    These are just the numbers of course – I don’t know if they really mean anything. They aren’t significant statistically in any way.
    I do think the F-2 numbers are meaningful – it’s a pretty big drop, considering that some people who aren’t huge Idol fans probably would tune in for the F-2 show just to see the performers who made it to that point. Didn’t happen.

  • zzatrms

    Weebs787 says:
    07/21/2011 at 2:47 pm
    THOSE are the reasons she got as far as she did.

    I think things like Moanin, Rollin in the Deep, House of the Rising Sun, Benny and the Jets, etc. are the reasons she got as far as she did. Many people (and I’m not directing this at just you, it’s a general thing) like to act like the only reason people voted for Haley is because the judges hated on her, when in reality for several weeks she was the most consistent performer this side of Scotty McCreery. (and gave what MANY people believe is the standout performance of the season) Benny was top 11b week, and a small observation would’ve shown that Haley was changing people’s minds as early as that, which was far before the judge hate. I for one, found her to be completely endearing the day she had the lipstick on her teeth and handled it like a pro. It’s safe to say those are the reasons she outlasted Pia. A more diverse set of songs, a more defined relatable personality, etc.

    Once Scotty and Lauren’s singles come out, I’m sure they will promote theirs heavily at that time. If Scotty had new material out now and they chose to promote Pia, then, yeah, that’d be lame.

    They do have singles out. And they too, like Pia, have music videos made for these songs. And both songs are on the radio and succeeding (Scotty moreso than Lauren, but Lauren’s did chart right?) The coronation songs are being treated like first singles, so until they get Idol commercials with those songs being heavily featured, then Pia seems to be getting precedent.

    ^THIS ITA

  • http://twitter.com/cara_lee pj

    I have no problem with Pia’s being signed, her singing her song on the tour, or even this commercial, considering Scotty is also getting a commercial. Hopefully, it too will feature his music. Lauren should get a spot, too.

    I have no doubt they will promote Scotty well, considering he won by a landslide, he’s young and in a popular, marketable genre.

    I scratch my head at the Pia thing, because although she’s young, attractive and talented, I don’t see her being easily marketed on the pop charts with “This Time.” Maybe AC? I know Idol is full of hyperbole, but to call her a superstar is a bit much.

    Since Idol was going to have these promos anyway, it costs them nothing to put Pia in one of them and see if it helps her out. Same with singing the song on the tour.

    It does, however, make their voting model seem ridiculous.

  • askew3

    Sigh, just once I’d like a contestant that I like get the big push by AI. If they are investing this seriously with Pia, I am guessing Haley isn’t getting signed. That sucks.

    And since they signed the 9th place finisher and skipped the 3rd – 8th place finishers, I don’t really see any reason to vote in the future.

  • fuzzywuzzy

    It does, however, make their voting model seem ridiculous.

    It is ridiculous and has been for at least a few years before Pia.

  • Buffynut

    Kirsten, the change in the day of the Final performance show may be why some people didn’t watch, but for myself and at least 4 of my friends, it was because of the all Country music finale. It wouldn’t have mattered which night it was on. I’m sure we are a small sampling of a much larger group that chose to not watch. As a matter of fact, a friend had tickets and I could have gone and didn’t (Did go to the Finale though.) I used my S9 method of watching the S10 Final, record, listen to a sample of each performance, FF, listen to a few words from each judge, FF. Makes the show about a 15 minute show that way! :)

  • halo9125

    I think that many of the people who are so excessively upset about Pia’s promotion on tour and in this new ad are Idol enthusiasts who regard her treatment more as a personal affront to them

    There it is! The very notion that somehow Idol is slapping the viewers in the face just boggles my mind. Seriously- how many of you are going to stop watching Idol over this? As far as the voting goes- as long as there are tweens and unlimited texting, thinking Idol doesn’t need us all that much.

  • Kirsten

    Kirsten, the change in the day of the Final performance show may be why some people didn’t watch, but for myself and at least 4 of my friends, it was because of the all Country music finale.

    Yes, but if you would have watched the Idol finale if the mix had been different, there would have been others that wouldn’t have. There are Kat fans that wouldn’t have watched a Daughtry/Taylor finale. There are Melinda fans who didn’t watch the Blake/Jordin finale. There are Cook fans whould wouldn’t have watched an Archie/Syesha finale. There are Danny fans who didn’t watch the Adam/Kris finale. There are Crystal fans that wouldn’t have watched a Lee/Aaron finale.

    Are there people who didn’t watch because they had no interest in Scotty/Lauren? Yes. Unquestionably.

    But when you have people and pundits predicting weeks in advance of the Final 2 that the show is going to see a drop in ratings just as other shows with temporary schedule shifts do, I think it’s fair to suggest that not all the losses in viewers are due to who was in the final 2. I’m not denying that some people didn’t want to watch this final 2, I’m just suggesting that its more complicated than that and that if we get a few more years of data, we may be able to sift out how much of the loss was due to lack of viewer interest and how much was due to the change in day (although, every year will teach viewers more about the day-of-the-week change so I would expect the effect to lessen).

  • Tess

    Seriously- how many of you are going to stop watching Idol over this?

    Won’t make me stop watching idol but it has left me a bad taste in my mouth and the person who won’t get my monies is Pia. Not fair to Pia….but since I do not donate to Idol, directly, that is the only way I can express my displeasure. I still don’t watch ABC because of how another Idol was treated…you do what you can.

  • http://iwokeuplaughing.wordpress.com ajsrichantra

    so apparently, I’m always late in adding my two cents, but here’s what I saw:

    I saw a beatiful girl who has tried many times to make her dreams come true. Her song fits perfectly with the ad for auditions (but aren’t most of them finished?). It simply wants people to keep trying out and maybe, just maybe, they will finally get that break or opportunity they’ve always wanted. I’ve met many people who have tried out several times (myself included) while waiting in those lines so the message I see is to not give up. Plus, there is so much competition between Idol, The Voice, and The X Factor, which use the same “talent” pool (I should know, I met them while waiting in line for the X Factor too, lol), so I think showing Pia is a good reference for those who are just going around looking for a break. I guess I’m really just that sappy . . .

  • Buffynut

    s, but if you would have watched the Idol finale if the mix had been different, there would have been others that wouldn’t have. There are Kat fans that wouldn’t have watched a Daughtry/Taylor finale. There are Melinda fans who didn’t watch the Blake/Jordin finale.

    But those are personalities, singing styles, voice preference. Not a whole different genre, like Country. The Season 10 Final performance show is the ony one I didn’t watch, in 10 seasons, and it was just because I dislike Country music that much! LOL! I think putting so much credence in a different night as the reason for the ratings drop is too simplistic and really makes the Idol audience seem kind of stupid. IMO, the audience who watched the show, voted, and stuck around for 5 months, could have figured out the Final was on Tuesday.

  • Lulu2

    I just bought Pia’s single. It’s good, much better than the usual post-Idol releases. I’m not a fan of Whitney, Mariah, etc., but this is good and very contemporary, no poppy pablum. GREAT voice.

  • halo9125

    Won’t make me stop watching idol but it has left me a bad taste in my mouth and the person who won’t get my monies is Pia.

    Hell, even I bought Haley’s EP- and I can’t stand her, lol.

  • Ringo

    Kirsten said: I think it’s fair to suggest that not all the losses in viewers are due to who was in the final 2. I’m not denying that some people didn’t want to watch this final 2,

    The original proposition was that a significant number of people were turned off by the all-country final that the producers don’t want to encourage another one this year. I didn’t think that was all that controversial. That’s one factor why its Pia promo commercial rather than a Lauren or Scotty promo one.

  • tomk

    Sigh, just once I’d like a contestant that I like get the big push by AI. If they are investing this seriously with Pia, I am guessing Haley isn’t getting signed. That sucks.

    Meaningless in terms of Haley being signed or not. If Interscope likes two contestants, they’ll sign two contestants. If they like five of them, they would sign five of them. The only thing they care about is the bottom line. They’ll promote who they think they can sell….that holds true for anybody on their label!

    Pia just posted a photo of herself and Haley – and had a cute nickname for Haley as well. :) Maybe the picture was taken during Haley’s “contract signing” ;-)

  • Desdemona

    Tomk thanks for the info. That`s interesting. The numbers I recall seeing were the totals. I think those went down. Do you have those, just out of curiosity cuz none of this matters now anyways

    I am catching up and don’t know if this has been posted or not, so will post the numbers that I had saved from another forum (I have all of them ‘this’ way from the Top 24 to top 13 on March 1, 2, and 3rd, but won’t post them all here!) The numbers are from
    http://blog.zap2it.com/frominsidethebox/ratings/

    APRIL 6 & 7 (TOP 9)
    (Theme: Rock & Roll Hall of Fame)
    WED ~ 22.95
    THUR ~ 20.7 (Constantine & Iggy Pop)
    (eliminated: Pia)

    APRIL 13 & 14 (TOP eight)
    (Theme: Songs from Movies)
    WED ~ 22.95
    THUR ~ 21 (Kelly Clarkson & Jason Aldean, Rhianna)
    (eliminated: Paul)

    May 11 & 12 (TOP 4)
    (Theme: Inspirational Songs; Leiber & Stoller)
    WED ~ 23.4
    THUR ~ 21.6 (Jordin Sparks, Lady GaGa, Enrique Iglesias)
    (eliminated: James)

    May 18 & 19 (TOP 3)
    ( Idol’s choice, Producer’s choice, Judges’ choice)
    WED ~ 23.1
    THUR ~ 21.2 (Hometown Visits, Il Volo, Nicole Scherzinger & 50 Cent)
    (eliminated: Haley)

  • Kirsten

    But those are personalities, singing styles, voice preference. Not a whole different genre, like Country. The Season 10 Final performance show is the ony one I didn’t watch, in 10 seasons, and it was just because I dislike Country music that much!

    But I’ve been told all year that Country fans make up an unbeatable portion of the Idol viewing audience and they slavishly vote for any Country Idol there is regardless of talent. If that’s true, wouldn’t they have turned off their sets for a Syesha/Archie finale? Even if the Country fans are discerning (and I think they are), I can point to several genres every year that are not represented in the finale, yet viewers watch. Every year there are people who won’t watch the finale because they are not happy about or don’t like the final 2. This is the first year they’ve changed the day-of-the week for the performance night. I think it is at least somewhat relevant.

    I think putting so much credence in a different night as the reason for the ratings drop is too simplistic and really makes the Idol audience seem kind of stupid.

    I don’t think people are stupid because their lives don’t revolve around when a reality show is aired. I just think they either have other things going on or they weren’t paying enough attention. I suspect those that were heavily invested this year made sure to know what night it was on. I think the bulk of AI viewers are casual and like to watch the show, but won’t be traumatized if they miss an episode or two.

  • Kirsten

    The original proposition was that a significant number of people were turned off by the all-country final that the producers don’t want to encourage another one this year. I didn’t think that was all that controversial.

    Of course they don’t want another country finale because what are they going to do with all those country artists and you don’t want others to think they can’t win. I won’t disagree with that. Idol does better when it can produce a variety of winners.

    I don’t think it’s because of the ratings. They knew the ratings would be lower when they switched the day-of-the-week. If they didn’t, FOX and the pundits would have told them. Even Idol switching to Wed-Thu from Tue-Wed had pundits predicting ratings slips.

  • Tess

    Hell, even I bought Haley’s EP- and I can’t stand her, lol.

    I understand CDs make reasonably nice coasters.

  • halo9125

    I understand CDs make reasonably nice coasters.

    Not the digital kind, lol- but it’s an interesting thought (not quite sure how it would go with my decor though)

  • phil25

    I agree with Kirsten that the finale ratings dip had more to do with the change in date than the performers themselves. I almost forgot about the date change myself.

    I actually think Scotty and Lauren are two of the more popular finalists the show has had, but the show also benefits from having a successful artist in the Pop genre, hence their push of Pia.

  • Tess

    Country music is pretty damn popular here in these old United States and a lot of people aren’t shy about spending money on the hayseeds that populate that genre. Of course many peeps were apt to tune out idol on an all country night, but not nearly as many peeps who pretty much tuned out all of Season 9 where the only country singer said bye-bye pretty early. And, ya know, I haven’t heard about the mass exodus that people were predicting when the country babies are singing on the tour…but then people can be really polite even though they are chomping at the bit to get into their cars so they can listen to some good music.

  • Montavilla

    Everybody is acting like the difference is Pia, but the difference IMO is that the process has changed.

    I agree. There was a huge change in the organization of the show/label synergy this year. What we’re seeing is the result of that shake-up.

    1. Greater diversity in contestants (especially on the boy side), giving a mix of styles within each show. Helps prevent a repeat of the WGWG by not casting 6 out of 12 Gs who play G(!).

    2. Non-singing parts of performance are enhanced. No longer does an idol need ten years of theatrical experience (and considerable chutzpah) in order to get interesting lighting, staging. Contestants are encouraged to put in dance breaks, guitar solos, and to set instruments on fire. Even the judges have input (prior to the performance) about footwear and wind machines.

    3. Contestants are allowed (even pushed) to perform more current songs than in previous seasons. Original songs are allowed in the final cut round. One theme week is centered around songs from “this century.” One contestant is encouraged to sing an unreleased song by a major UMG artist.

    4. Greater emphasis on post-show performance as opposed to past show rankings. Thus, we get the “all-stars” added to the winners on the opening credits.

    5. Eliminated contestants are tested and promoted before the season ends. (Pia, but also Chris Medina.)

    6. Traditional perks (i.e., finale performance by last year’s winner) are discarded.

    I don’t mind that Idol shook things up this year. A lot of the changes were positive ones. I did like the diversity in styles — I think they could go farther in that direction.

    I don’t mind that contestants are signed on the basis of label interest, as long as the Winner and Runner-up get their deals.

    Number Three and Number Four are not guaranteed a darn thing. They never have been.

  • lucy95

    Would never buy her music. She is fake from the boobs to the excessive makeup, the pouting & blowing her “fans” kisses. The bottom line to me is that she is an average and excessively boring singer. I’ve watched Idol since season 2 and don’t see this as a must see any longer. Don’t wish her any ill will, but good luck if you couldn’t get past #9. The top 3 aren’t guaranteed anything; why would anyone buy her music?

  • eyin

    I don’t get the whole “why bother voting if placement doesn’t even matter” argument because it does matter. The winner gets a recording contract. THAT is the winner perk. Not being the face of the franchise, nor appearing in an Idol commercial. Of course it would make much more sense to use the winner, but I’m quite sure it isn’t a guarantee.

  • tomk

    I don’t mind that contestants are signed on the basis of label interest, as long as the Winner and Runner-up get their deals.

    The only thing I will disagree with (mildly) in your post is the runner-up thing. Because if a deal is guaranteed to whoever makes the finale, it does lessen the impact of that vote. It’s like saying that both the Giants and Rangers would receive World Series trophies last year; they’ll just play the games for fun. :-)
    So if I was structuring it, winner gets an automatic deal – I think that’s a fair first price in a singing competition. Everyone else? You’ll get your own chance to secure a record deal; but you have to prove you deserve it first.

  • SajiNoKami
    Idol is based on the idea that the audience picks the next superstar, not TPTB. Idol likes to brag about how many votes it gets each week. Why continue to vote if the placement of your fave doesn’t matter? I think that’s part of reasoning.

    But promoting Pia or not isn’t going to change that, it’s wheter Scotty becomes a star that will affect that perception.

    For someone newer to idol, I was voting for the albums I wanted. I knew that 1 and 2 got albums, no matter [TPTB have no choice] what and 3 and 4 had high chances [s8 gave me this hope, top 4 being signed]. But seeing this, 9 getting much more attention and promotion, when it is not even certain 3 or 4 have been signed, does bother me. I was given the impression 1 & 2 get special perks, ie an original coronation song on tour, which has proven false this year.

    Then there is James … never in the bottom 3 and a fan base with fervour (if not size) that almost rivals the one who shall not be named yet half as many appearances.

    then the rank decided how much we get to see them on the tour, which has also been tossed out the window. My ma will seriously be annoyed about Paul: ‘I wish he would have finished further so he gets more songs.’ It makes me wonder where Paul would need to place to get a 2nd song. 9, 6, 5, 4, & 3 get two songs.

    I think the backlash IS against TPTB. It`s one of those WTF moments where you try to understand what they are thinking – at least for me it is.

    Me too.

    No because they repeated multiple times during the result show that this wasn’t the actual bottom 3, the only way the viewers didn’t know that is if they had Ryan on mute since he repeated even once just before delivering the final results.

    They did repeat it.. obsessively. But what Ryan said the next week made me wonder if Scotty could have been in the bottom 3 before that at least once. Ryan: Last week’s results were random, the truth is: you have never been in the bottom 2. It put in my mind that Scotty was not always the front runner, best to keep an eye on him.

  • sagi

    I could have sworn I read somewhere, pre-season, about the plan to release singles during the tour. I am too lazy to search out what I am talking about, but I am sure I remember this. So it is no surprise to me that Pia, who has had plenty more time than the others, to have a single being promoted right now. She probably has an album mostly ready and why not promote now, while the tour is in full swing? Scotty and Lauren are also promoting singles on the tour and when they have albums near finished I am pretty sure they will get promotion with all the bells and whistles as well. I think they are really trying to sell beyond the AI audience, which may seem unfair to some of us in the bubble, but may play out better for those who get signed in the long run. IMO, of course. :)

  • Montavilla

    I was given the impression 1 & 2 get special perks, ie an original coronation song on tour, which has proven false this year.

    That isn’t always a perk. Sometimes it’s a millstone around your neck. Also, it’s only a few seasons when the runner-up got a coronation song. Usually it’s just the winner.

    And yeah, I kind of liked it that way. Even though I’ve never been to the tour, I like the idea of the winner getting to put out the first single and promote it on the tour, talk shows, etc.

    Except when the song sucks. ;)

    The only thing I will disagree with (mildly) in your post is the runner-up thing. Because if a deal is guaranteed to whoever makes the finale, it does lessen the impact of that vote. It’s like saying that both the Giants and Rangers would receive World Series trophies last year; they’ll just play the games for fun.

    You may be right about that. I think it’s in the contract that the runner-up is guaranteed a cd — but I think that wasn’t in the original Season 1 deal. TPTB decided to sign Justin Guarini because, although Kelly had more fans vote for her, Guarini still had millions vote for him and why throw those fans away?

    And then, the next year, with Clay… well, it would have been stupid to throw away 10 million Claymates.

    At some point, it got written into the contract. As I recall, the difference was somewhere between $50,000 and $100,000 on the advance for the first cd. I think the winner is more likely (but not guaranteed) some additional perks in terms of endorsements, Disney appearances, etc.

    I do like the finalists earning perks as they go along. I feel horrible for the people who finish out of the tour, but I like that Top Ten is an important achievement. I think the Top Five should mean something. The Top Three home visit feels really important to the finalists.

    And it should mean something more to finish second than to finish third. I don’t know what exactly, if it isn’t a cd. But there should be something, because it is a big deal.

  • soverymel

    At some point, it got written into the contract. As I recall, the difference was somewhere between $50,000 and $100,000 on the advance for the first cd.

    I don’t think the deal itself is mandatory, though. They’ve got the contract terms set pretty much in stone for what each of the placing finishers gets if they’re signed, but it’s no guarantee. Sony just happens to have always exercised their option to sign the runner up. And UMG did this year.

    But I don’t think there’s anything to stop UMG from deciding for whatever reason in S11 to not sign the person in second place. It’s just that it’s never been done.

  • mandabutter

    So it is no surprise to me that Pia, who has had plenty more time than the others, to have a single being promoted right now. She probably has an album mostly ready and why not promote now, while the tour is in full swing?

    Yeah, why not jump on the opportunity to promote, generate buzz, make money, etc. I’m no business analyst, but I’m pretty sure those are top priorities for a record label. :)

    I’m happy for Pia, the song is growing on me and I can’t wait for the video!
    ETA: I’ve seen 2 separate ads run on tv featuring Scotty for AI but I can’t say whether they feature his song or not.

  • tomk

    Yeah, why not jump on the opportunity to promote, generate buzz, make money, etc. I’m no business analyst, but I’m pretty sure those are top priorities for a record label. :)

    And her management as well. If I was her manager, I’d be screaming at the top of my lungs: “She’s ready!! Why aren’t you getting this song out there for the world to hear?” It just makes too much sense to me for the song to receive heavy promotion and let it sink or swim from there.

  • allstar

    When Pia debuted her single, it didn’t even make it onto the Billboard Hot 100. The song is ranked #199 on iTunes right now. She might as well be a ghost.

    This promo is just TPTB releasing that they are banking on the wrong person, so they’re trying to pimp accordingly. Pretty shameful that they release a single so quick from a 9th place finisher right after scratching a single from a 3rd place finisher so they could have spidey on the finale.

  • http://twitter.com/cara_lee pj

    I don’t think Haley is unhappy that her “single” was scratched, so perhaps we should also say it was a blessing in disguise. It could have been really, really lame. I’m looking at three other singles out there right now.

  • tomk

    I don’t think Haley is unhappy that her “single” was scratched, so perhaps we should also say it was a blessing in disguise. It could have been really, really lame. I’m looking at three other singles out there right now.

    Unless she had an understanding with Interscope that they were going to sign her back then, it would have been a huge risk for her to put a single out there while not being signed. If they had nothing invested in her, why would they promote it? It could have easily gone straight from the show to iTunes and disappear. And, worst case scenario, they could have easily used it against her in any negotiations and just dropped her.

    Best case scenario for her is to come up with something original that she is really into.

    Last thing I really want from her is a coronation type of song – doesn’t fit her style or vibe.

  • Tera2

    The more stars that comes out of a season the better idol looks. I’ve seen a lot of TV promos of Scotty. I’ve only seen one of Pia. She has a single out now and its ok to promote it. It makes idol look like anyone can do well from the show. It seems Haley was signed too from rumors. When her single is out they will promote her. Pia left much earlier and had more time to work on her CD. The winner and runner up are recording right now and will get lots of promotion when CD is ready. I think they should wait for a next single to promote Lauren, cause that “Like my mother does” isn’t that good” and it was already on Kristy Lee Cook’s previous CD