That hooded figure at the beginning of the new Pepsi commercial is likely the winner of X Factor, who will undoubtedly take her/his place next to the other stars–Michael Jackson, Britney Spears, Ray Charles and Kanye West featured in the spot. Uhm. (The X Factor champ wins 5 million dollars and a starring role in a Pepsi commercial. Ad Age does a nice analysis of X Factor’s $60 million relationship with the cola brand Here.)
The spot, and another branding spot will only air during X Factor for now.
Hey, where is Madonna? Snerk.
Plus, the X Factor publicity department has been releasing videos on a daily basis. I’m going to post the best of the lot right here. Check out the whole series at the X Factor USA You Tube channel.
New Pepsi Commercial
On Mariah
The hurricane kept Mariah Carey from participating in the Houses, but she wants to be on X Factor so bad, she’ll take part in the live shows in some way.
http://www.youtube.com/watch?v=Amm8WxUxvRA
Roar of the Crowd
The judges on allowing the audition crowds to sway their opinions.
http://www.youtube.com/watch?v=iumBZFXkS7E
All Walks of Life
Interviews with the everyday people who auditioned for X Factor.
http://www.youtube.com/watch?v=hphNewbQ568