Let’s try this again! (I need more sleep…)
Rhu rho. According to Mediaweek: “The Winter Olympics bested Fox’s competing American Idol in the 9 p.m. hour (Viewers: #2, 18.42 million; A18-49: #2, 6.9/17) by 11.64 million viewers and 30 percent in the demo…
It’s the first time Idol has been defeated in the ratings since May 17, 2004. In fact, back in Season 5, Idol held up very well against that year’s Winter Olympics in Turin, Italy…
Idol held up against the Olympics Tuesday night, I wonder what made the difference? (eta: Olympics fans are telling me big stars competed last night)
-Ratings Breakdown:
Ongoing coverage of The Vancouver Olympic Winter Games exploded on dominant NBC last night, with 29.26 million viewers and an 8.9 rating/23 share among adults 18-49 for the prime-time portion (from 8-11 p.m.). Here is the half-hour breakdown:
Vancouver Olympic Winter Games (NBC)
8:00 p.m. – Viewers: 23.56 million (#1), A18-49: 6.5/19 (#1)
8:30 p.m. – Viewers: 29.55 million (#1), A18-49: 8.7/23 (#1)
9:00 p.m. – Viewers: 29.15 million (#1), A18-49: 8.7/21 (#1)
9:30 p.m. – Viewers: 30.98 million (#1), A18-49: 9.3/22 (#1)
10:00 p.m. – Viewers: 31.77 million (#1), A18-49: 10.0/25 (#1)
10:30 p.m. – Viewers: 30.54 million (#1), A18-49: 10.1/27 (#1)
Comparably, The Winter Olympics bested Fox’s competing American Idol in the 9 p.m. hour (Viewers: #2, 18.42 million; A18-49: #2, 6.9/17) by 11.64 million viewers and 30 percent in the demo. That’s right…American Idol actually finished second in the time period!
