VIDEO PREMIERE: The Swon Brothers, “Later On”!

Swon Brothers-Later On-Video Still

The Swon Brothers have parlayed their 3rd place finish on s4 of The Voice into a stream of live gigs, agency representation by William Morris Endeavor, a record deal with Arista Nashville, and a debut single that broke the 8 year old Country Aircheck record for the most 1st week adds for a debut single. Not a bad start! That debut single, “Later On,” currently sits at #23 on both the Billboard Country Airplay and Country Aircheck/Mediabase charts in its 13th week since going for adds, and looks like it will do well enough to allow the Swon Brothers to release a full album.

Now, the Swon Brothers have released their video for “Later On.” The clip showcases the likability and stage enthusiasm that are a big part of the Swon Brothers appeal. Check it out here:

Although the Swon Brothers have yet to announce a release date for their debut album, they have been performing several songs that they have cut while on a radio tour introducing themselves to country radio (check out video of those performances here), including a song that they cowrote with Dave Haywood and Charles Kelley of Lady Antebellum. In an upcoming Idols/Voice Gone Country post (that’ll go up sometime next week), I’ll have the titles of additional songs the Swon Brothers have cut for their upcoming album.

What do you think of the “Later On” video, and of the Swon Brothers’s prospects in the country market?

About Deb B 432 Articles
Also known as Windmills, I cover country music news and live televised country events, in addition to recapping ABC's 'Nashville.' Additionally, I occasionally do long-form chart analysis that has been cited by Entertainment Weekly, Pitchfork, The Guardian, The New Republic, NPR, and more.