When hopeful, Tori Kelly, was eliminated from American Idol season 9 during Hollywood Week, the then 16 year old singer let no grass grow under her feet. She took to Youtube, where her performances eventually garnered over one million YouTube Subscribers and over 87 million views.
Fast forward 5 years, and Tori has a record deal with Capitol records, and a Max Martin produced single, “Nobody Love,” just about to hit the pop charts. She’s a iHeartRadio OnTheVerge artist, which means the song is guaranteed a minimum of 150 spins on all iHeartRadio CHR/Pop stations. Previous OnTheVerge acts include Iggy Azalea and Nick Jonas. The lyric video for the single dropped yesterday, and is closing in on 70,000 views.
For fans who might be surprised by the singer/songwriter’s turn to pop from her singer/songwriter ways, Tori explains on her iHeartRadio On The Verge page.
When singer, songwriter, and multi-instrumentalist Tori Kelly first played her new single “Nobody Love” for her friends, their initial reaction to the rhythmic, big-sounding pop track was, “Oh, this is really different for you.” “That was interesting to me because in my head, this is the style of music I always envisioned myself doing: urban pop with a hip-hop type of Lauryn Hill twist on it,” says Kelly, who first rose to attention with her intimate, acoustic guitar-driven EPs Handmade Songs and Foreword. “I was always a singer first, then the guitar made its way in on its own. A song like ‘Nobody Love’ was always the vision. This is where I knew I would end up.”
Kelly co-wrote “Nobody Love” alongside Rickard Goransson and Max Martin, the Swedish songwriter and producer who has ruled the Billboard Hot 100 for over a decade with a string of No. 1 singles for Britney Spears, Katy Perry, P!nk, and Taylor Swift, to name a few. Martin says, “After hearing Tori sing, we felt so inspired that we had no choice but to get involved. It’s been such a pleasure to be a part of her journey.”
Click to Download Nobody Love from iTunes
Watch the “Nobody Love” Official Lyric Video here:
