The Voice season 4 winner Danielle Bradbery drops the music video for her empowering anthem “Worth It.”
The video directed by Shaun Silva, and filmed at the Country Music Hall of Fame in Nashville, opens with Bradbery walking through an empty theater, speaking to the journey of the song and the impact of its powerful lyrics, It ends as she envisions herself performing on the iconic stage.
“This song was one of my favorite tracks on the album from the start, but it’s really taken on a life of its own since we released it,” said Danielle. “It’s been so great to hear my fans’ stories about how they identify with the message and I’m so proud of this visual element we created to continue telling the story.”
“Worth It,” co-written by Danielle with Jeff Pardo and Molly Reed, carries the emotion and confidence to be vulnerable that the singer was able to capture with her first foray into songwriting for her sophomore album I Don’t Believe We’ve Met.
She also recently announced a partnership with Nashville-Based lifestyle brand ABLE. Bradbery designed a collection of accessories embellished with the phrase “Worth It,” with proceeds continuing to support ABLE’s focus on ending generational poverty by creating jobs for women who have often overcome extraordinary circumstances.
Currently nominated for two CMT Music Awards for Breakthrough Video of the Year (“Sway”) and Performance of the Year (“Stand Up for Something” at the 2017 CMT Artist of the Year), Danielle is playing festivals and dates throughout the summer before heading across the pond to the UK this fall.