Cassadee Pope has just released the new music video for her latest single, “Say It First,” off of her upcoming album, Thrive. The video, directed and edited by Ed Pryor, is a “colorful depiction of the inner storm that matches the song’s eruptive angst along with the vulnerability of its lyrics,” according to the press release.
“Working with Ed Pryor again was such a treat,” The Voice season 3 winner said. “We both knew we wanted this video to include weather elements and fast flashes to coincide with the inner turmoil the song talks about. I wanted to wear a beautiful dress to further illustrate the fact that vulnerability is strength.”
“Developing concepts with Cassadee and her team is always a breath of fresh air!,” said video director, Ed Pryor. “‘Say It First’ is such a powerful song that we all were inspired to pair imagery that was visually exciting yet also emotionally impactful.”
“Say It First” was written by Cassadee, Ross Copperman and Heather Morgan, and produced by Nickolas Wheeler, Karen Fairchild and Cassadee. The song describes the moment before a relationship ends where both parties are holding back the words that will finally close the chapter and uncomfortably waiting to see who will end the stalemate and ‘say it first.’
“Say It First” follows Cassadee’s first release from Thrive earlier this year, “What The Stars See” featuring Karen Fairchild and Lindsay Ell. The singer recently performed the song on The Kelly Clarkson Show where she also officially announced Thrive, out this Fall.
“I followed my heart on blending my pop/punk influences with my country roots and this is what came to be!” Cassadee said after releasing the song. “I hope you blast it nice and loud and dance around just like I did when I got the mix back! Thank you for your continued support!”