The Rio Olympics are coming to NBC and the network has decided to capitalize on the event by airing special original half-hour episodes of The Voice and Superstore. The Voice will air on Sunday August 21, the night of the Closing Ceremony, which should bring in huge numbers for the series. The season 11 ratings average will look pretty damn good no matter what happens once the show premiers on Monday September 19.
The half-hour comedy, Superstore, starring America Ferrera will air on Friday August 19. Both episodes begin at 10:30 pm following the Olympic coverage.
“The Olympics give us a unique chance to expose some of our strongest shows to millions of viewers who might not otherwise see them,” said NBC Entertainment Chairman Robert Greenblatt. “So we wanted to showcase our great new comedy hit Superstore with a special Olympics-related storyline, as well as blow the doors open on this fall’s blind auditions of The Voice featuring Alicia Keys and Miley Cyrus – our two new coaches – alongside Blake and Adam. Much appreciation to Mark Lazarus and our sports division who bring us the gift of the Olympics every two years.”
Following the Closing Ceremony will be the first 30 minutes of the 11th cycle of The Voice, which returns Sept. 19 in its regularly-scheduled time period. The preview will pull back the curtain on two female coaches for the first time ever as Alicia Keys and Miley Cyrus will take their places in the red chairs next to Adam Levine and Blake Shelton.
The post-Olympic slot is a perfect opportunity to let viewers know that new blood is coming to The Voice. If people like, they’ll tune in for more.