It’s amazing the kind of numbers sports events can draw in these times of diminishing returns for networks. But then, the Super Bowl is America’s big event. 102 million viewers, and a 35 rating. This year, was a close game as opposed to last years blowout. The numbers were up by 2 %. Expect adjustments in the afternoon, however.
UPDATE:
In time-zone adjusted fast nationals, which are still subject to further adjustment due to post-game celebration coverage in the Boston market, the Super Bowl delivered 114.4 million viewers, ranking as not only the most-watched Super Bowl, but the most-watched telecast overall in U.S. history. The Blacklist earned a 8.7 adults 18-49 rating.
The Blacklist, which aired right after the game, garnered an 11.2 rating and 31.44 million viewers.
On NBC, The Super Bowl earned a preliminary 35.0 from 7-10PM, up 2 percent from last year’s preliminary 34.4 adults 18-49 rating.
7:00
NBC Super Bowl (7-10PM) – Live 35.0/71 102.32
ABC America’s Funniest Home Videos – R 0.4/1 2.38
CBS 60 Minutes Presents: The Many Sounds of Music – R 0.3/1 2.80
FOX Bob’s Burgers – R 0.3/1 0.977:30
FOX The Simpsons – R 0.5/1 1.45
8:00
FOX The Simpsons – R 0.7/1 1.91
ABC America’s Funniest Home Videos – R 0.5/1 2.45
CBS NCIS – R 0.3/1 2.798:30
FOX Brooklyn Nine-Nine – R 0.4/1 1.14
9:00
ABC Shark Tank – R 0.5/1 1.97
FOX Family Guy – R 0.5/1 1.28
CBS CSI – R 0.4/1 3.019:30
FOX Bob’s Burgers – R 0.5/1 1.26
10:00
NBC Super Bowl/ Post Game – Live 26.1/58 72.93
ABC Shark Tank – R 1.0/2 3.33
CBS Criminal Minds – R 0.7/2 4.1510:30
NBC The Blacklist 11.2/30 31.44
Half Hour Breakdown via Marc Berman
7:00 p.m.
ABC – America’s Funniest Home Videos (R)
Viewers: 2.40 million (#3), A18-49: 0.4/ 1 (#2)CBS – 60 Minutes Presents: The Many Sounds of Music
Viewers: 2.51 million (#2), A18-49: 0.3/ 1 (#3t)NBC – Super Bowl XLVI
Viewers: 108.85 million (#1), A18-49: 36.8/77 (#1)Fox – Bob’s Burgers (R)
Viewers: 971,000 (#4), A18-49: 0.3/ 1 (#3t)———-
7:30 p.m.
ABC – America’s Funniest Home Videos (R)
Viewers: 2.36 million (#3), A18-49: 0.4/ 1 (#3t)CBS – 60 Minutes Presents: The Many Sounds of Music
Viewers: 3.08 million (#2), A18-49: 0.4/ 1 (#3t)NBC – Super Bowl XLVI
Viewers: 105.81 million (#1), A18-49: 35.7/73 (#1)Fox – The Simpsons (R)
Viewers: 1.45 million (#4), A18-49: 0.5/ 1 (#2)———-
8:00 p.m.
ABC – America’s Funniest Home Videos (R)
Viewers: 2.50 million (#3), A18-49: 0.5/ 1 (#3)CBS – NCIS (R)
Viewers: 2.81 million (#2), A18-49: 0.3/ 1 (#4)8:00 p.m. Super Bowl XLVI
Viewers: 103.86 million (#1), A18-49: 35.4/72 (#1)Fox – The Simpsons (R)
Viewers: 1.91 million (#4), A18-49: 0.7/ 1 (#2)———-
8:30 p.m.
ABC – America’s Funniest Home Videos (R)
Viewers: 2.41 million (#3), A18-49: 0.5/ 1 (#2)CBS – NCIS (R)
Viewers: 2.97 million (#2), A18-49: 0.4/ 1 (#3t)8:00 p.m. Super Bowl XLVI
Viewers: 101.72 million (#1), A18-49: 34.7/70 (#1)Fox – Brooklyn Nine-Nine (R)
Viewers: 1.14 million (#4), A18-49: 0.4/ 1 (#3t)———-
9:00 p.m.
ABC – Shark Tank (R)
Viewers: 1.94 million (#3), A18-49: 0.5/ 1 (#2t)CBS – Criminal Minds (R)
Viewers: 2.98 million (#2), A18-49: 0.4/ 1 (#4)8:00 p.m. Super Bowl XLVI
Viewers: 97.65 million (#1), A18-49: 33.9/67 (#1)Fox – Family Guy (R)
Viewers: 1.28 million (#4), A18-49: 0.5/ 1 (#2t)———-
9:30 p.m.
ABC – Shark Tank (R)
Viewers: 2.01 million (#3), A18-49: 0.5/ 1 (#2t)CBS – Criminal Minds (R)
Viewers: 3.05 million (#2), A18-49: 0.4/ 1 (#4)8:00 p.m. Super Bowl XLVI
Viewers: 97.25 million (#1), A18-49: 33.6/67 (#1)Fox – Bob’s Burgers (R)
Viewers: 1.26 million (#4), A18-49: 0.5/ 1 (#2t)———-
10:00 p.m.
ABC – Shark Tank (R)
Viewers: 2.65 million (#3), A18-49: 0.8/ 2 (#2)CBS –CSI (R)
Viewers: 3.49 million (#2), A18-49: 0.6/ 1 (#3)NBC – Super Bowl XLVI
Viewers: 72.93 million (#1), A18-49: 26.1/58 (#1)———
10:30 p.m.
ABC – Shark Tank (R)
Viewers: 4.01 million (#3), A18-49: 1.2/ 3 (#2)CBS –CSI (R)
Viewers: 4.80 million (#2), A18-49: 0.8/ 2 (#3)NBC – The Blacklist
Viewers: 31.44 million (#1), A18-49: 11.2/30 (#1)Source: Nielsen Media Research
