Sanjaya Malakar – Nationwide Insurance Commercial – VIDEO

Sanjaya Malakar, his outsized personality and his outsized hair, captured the imagination of the American Idol viewers Season 6. With all the attention he garnered during his Idol run–for better or for worse–endorsement deals seemed like a no-brainer for Sanjaya. I’m not surprised that he’s managed to land a sweet deal with Nationwide Insurance.

The new ad, debuting today, is one of 6 developed by Nationwide to reach South Asian American consumers and will air on US cable stations that cater to the South Asian American audience.

There’s also a website, where, according to the press release, “fans can upload a picture and try on various hairstyles, outfits and accessories worn by Sanjaya in the new ads and during American Idol. When their look is complete, the Nationwide Sanjaya widget allows fans to share their new look with friends and family.”

Alrighty, then!

The ad is cute. Yes, his hair plays a part. And you can watch it here after the jump…

About mj santilli 34998 Articles
Founder and editor of, home of the awesomest fan community on the net. I love cheesy singing shows of all kinds, whether reality or scripted. I adore American Idol, but also love The Voice, Glee, X Factor and more!