Ratings Race 3/26-4-1: American Idol nabs 18-49 demo, The Voice wins most overall viewers
American Idol and The Masked Singer tie in the advertiser coveted 18-49 demo, while The Voice garners the highest number of viewers overall.
What do these numbers mean exactly? Consider the ratings in the 18-34 demo. American Idol: 0.40 The Voice Mon: 0.31. American Idol’s share of the younger demo is higher than The Voice this week.
Also affecting this week’s ratings: 60 minutes garnered a 1.03 in the demo coming off of the NCAA tournament on CBS. Also the news show once again bled into the 8 pm hour due to overtime.
On Monday, The Voice competed against The Bachelor finale, which nabbed a 0.63 in the ratings, but fewer overall viewers (3.4M). The Bachelor’s 18-34 demo earned a 0.59. Notably, The Bachelor average is spread over 3 hours. it’s not a perfect comparison between the two shows. Next week? It’s the big showdown between American Idol and The Voice on Mondays!
Additionally, Survivor on Wednesdays is reliably the demo winner of the night. Last week it earned a whopping 0.76 rating and 5.2M overall viewers.
ratings via showbuzzdaily.com
The Masked Singer 9 Ratings
| Air Date | 18-49 Demo | Viewers |
| Wed Feb 15 | 0.63 | 3.7M |
| Wed Feb 22 | 0.61 | 3.8M |
| Wed Mar 1 | 0.55 | 3.7M |
| Wed Mar 8 | 0.65 | 4M |
| Wed Mar 15 | 0.68 | 4M |
| Wed Mar 22 | 0.54 | 3.68M |
| Wed Mar 29 | 0.65 | 3.9M |
American Idol Season 21 Ratings
| Air Date | 18-49 Demo | Viewers |
| Sun Feb 19 | 0.61 | 5.3M |
| Sun Feb 26 | 0.73 | 5.2M |
| Sun Mar 5 | 0.72 | 5.6M |
| Sun Mar 12 | 0.60 | 3.3M |
| Sun Mar 19 | 0.59 | 4.8M |
| Sun Mar 26 | 0.65 | 5.3M |
The Voice Season 23 Ratings
| Air Date | 18-49 Demo | Viewers |
| Mon Mar 6 | 0.69 | 6.4M |
| Tue Mar 7 | 0.50 | 5.1M |
| Mon Mar 13 | 0.74 | 7M |
| Tue Mar 14 | 0.50 | 5M |
| Mon Mar 20 | 0.64 | 6.5M |
| Tue Mar 21 | 0.46 | 5.3M |
| Mon Mar 29 | 0.60 | 6.3M |
| Tue Mar 30 | 0.50 | 5.2M |
