Lots of colorful hair and Missy Elliott inside this post!
X Factor UK season 8 winners Little Mix premiered new music video today. “How Ya Doin’” is their 4th single off their debut album DNA and the new version features rapper Missy Elliott.
46 seconds into the video we can see Schwarzkopf hair coloring products Live Color XXL. New endorsement deal for the girls?
ETA: Yep, endorsement deal. Check out Live Color XXL FB page. Also, Little Mix are tweeting about it.
