super obvious publicity stunt that included a tweet that his laptop was stolen, and a mysterious tweeter that claimed to have the footage, Justin Bieber releases the “footage” himself via his new music video “Beauty and a Beat”. Bonus: Our favorite cray cray American Idol judge, Nicki Minaj, raps the bridge.
When the tweeter arrived and Justin began engaging them, it was pretty clear we wuz bein’ played. E Online,
friend to publicists everywhere, even played along! And many other blogs picked up the story. Hooray. Vevo is begging Beliebers to help Justing get his 24 hour record back from One Direction, “#Beliebers: Your mission, should you choose to accept it, is 10 MILLION views in 24hrs.”
Oh yeah. The video. There’s a swimming pool and babes. And Nicki in a pink tutu.