A couple of recent Items from the Hollywood Reporter
I think the headline of this article is a little misleading…
Fox’s ‘Idol’-ized Emmycast demo-lished
I mean, it’s not like Nigel Lythgoe and Ken Warwick produced as they originally planned (they eventually bowed out, claiming they had too much work on their plates). And, host Ryan Seacrest barely took the stage during the entire telecast. Nevertheless, This year’s Emmy telecast was one of the lowest rated evah:
According to early Nielsen data, the three-hour show hosted by “Idol’s” Ryan Seacrest posted the lowest numbers ever for the awards show franchise among adults 18-49 despite being touted as a hipper revamp fronted by a young-skewing host. The 4.3 rating/11 share in the young demographic was down 17% from last year, when NBC carried the ceremony in August.
Things didn’t look much brighter in total viewers, where the Emmys attracted 13.1 million, the show’s smallest audience since 1990. That ceremony, also on Fox, drew 12.3 million viewers.
In Boston, the Emmys competed with both a Red Sox game and Sunday Night football on NBC…
Mike Darnell, Fox’s so-called “reality guru” busted a myth at a Bafta event Thursday night:
During the discussion, Darnell dispelled as a “myth” the popular notion that Fox didn’t pick up “American Idol” until News Corp. chief Rupert Murdoch and his daughter Elizabeth got involved.
According to Darnell, by the time the Murdochs intervened, “Idol” had already been picked up after an impressive pitch by creator Simon Fuller.
Oh well, it made for good copy while the story lasted…
And this last bit is just funny…
…Ryan Seacrest knows what it takes to be in the public eye. Now the ultimate host and longtime Crest and Scope fan is sharing the feeling of confidence that comes from having fresh breath and a white smile as he hosts the Crest + Scope “Smile Bright in the Spotlight” search. To kick off his yearlong campaign with Crest Extra White plus Scope toothpaste, Scope White rinse and Glide Whitening plus Scope flavor floss, Ryan is calling for consumers to visit http://www.SmileSpotlight.com for a chance to put their smile confidence to the ultimate test: The contest winner will become the official Miss/Mister People’s Choice, presenting trophies onstage at the People’s Choice Awards.
