Based on one day sales, the industry rag, Hits Daily Double is predicting 22-25K first week sales for David Archuleta’s 3rd studio album, The Other Side Of Down.
HDD could release a revised prediction before this weekend. We’ll have accurate numbers when Nielsen Sounscan figures are released next Wednesday.
David’s self-titled debut sold 183K it’s first week back in November of 2008 and his Christmas album, Christmas from the Heart, released last October moved 17k.
Yeah, that’s a pretty big difference in sales between David’s debut two years ago and his second (non-holiday) studio effort.
The combination of lower album sales overall, and the law of diminishing returns for Idol grads (each Idol release selling fewer copies than the last) certainly contributes to the gap.