Simon Cowell’s Syco Entertainment and YouTube announced Thursday that they are joining forces to launch a new talent competition titled The You Generation. The global contest is seeking entries from people with “unconventional and original talents”– from musicians and photographers to makeup artists, magicians and chefs.
The contest begins next month and is set to run for a year. It will seek auditions in a different category of talent every two weeks. Hopefuls can upload their work on a public You Tube channel. Syco professionals will judge the entrees.
There will be prizes every two weeks and a grand prize at the end of the year.
Via Associated Press
You’ve got to watch this promo featuring Simon Cowell as the scariest creeper ever. It’s like a trailer for a horror movie. Is this how you promote a new talent competition?