Check out the first print ad from Oil of Olay’s new campaign featuring Carrie Underwood! The TV ads will debut during the CMA awards next week.
Procter & Gamble VP, Joe Arcuri tells WWD magazine:
“The partnership with Carrie Underwood is all about reaching women like her, ages 25 to 35, who are not currently using Olay now, or really any other skin care brand, because they think the products are very focused on anti-aging. We believe this campaign will bring these women into the brand for the first time by giving them uncomplicated skincare — simply a regimen of cleansing and daily facial moisturizer with UV.”
Carrie has been signed to Olay as a spokesperson for the next two years.