On Thursday (April 22) Resorts World Las Vegas, the Strip’s highly anticipated new 3,500-room luxury destination opening June 24, unveiled ant introduction to the US $4.3 billion property with “Stay Fabulous,” an immersive, first-of-its-kind short film featuring Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto and Zedd. The commercial offers a sneak peek of the entertainment to come as a result of the unprecedented partnerships between Resorts World Las Vegas, Concerts West / AEG Presents and Zouk Group.
The commercial takes viewers on a larger-than-life journey into the future of hospitality, entertainment and gaming with a series of highly dynamic vignettes.
All I gotta say is that’s what you get for waking up in Vegas amirite @LukeBryanOnline @celinedion @carrieunderwood @tiesto @Zedd @ResortsWorldLV #StayFabulousVegas #ResortsWorldLV pic.twitter.com/OWidhOAqb4
— KATY PERRY (@katyperry) April 22, 2021
The film immerses the artists in a series of fantasy “worlds” inspired by the exceptional variety of experiences at Resorts World Las Vegas – from daylife, nightlife, dining, gaming and entertainment – culminating with the reveal of the resort’s new tagline: Stay Fabulous.
The camera follows a visiting couple as they explore the resort and meet some of its notable “citizens” including American Idol judges Katy Perry and Luke Bryan, American Idol season 4 winner Carrie Underwood, Celine Dion, Tiësto and Zedd – each presiding over their own fabulous domain. As the couple’s magical journey concludes, they lift their gaze from the towering Resorts World Las Vegas façade to see a message written in the sky – “Stay Fabulous.”
Watch the spot below. The clip features a fun little American Idol handoff from Katy, to Luke to Carrie and then so on. I think this virtual technology will put carpenters out of business. It’s the wave of the future when it comes to TV set design, commercial spots and more.
“The concept of Stay Fabulous captures the essence of the Resorts World Las Vegas brand where guests are encouraged to embrace their individuality and create their own version of fabulous,” said Scott Sibella, president of Resorts World Las Vegas. “With stunning visuals and special appearances from A-list entertainers, the commercial gives a peek into the incredible experiences that await when our doors open this June.”
I had so much fun working with @resortsworldlv and @celinedion @katyperry @LukeBryanOnline @tiesto @Zedd! More info coming soon!! ? #ResortsWorldLV opens this summer. #stayfabulousvegas https://t.co/2koPG7XYlA pic.twitter.com/xpNMMxCJQR
— Carrie Underwood (@carrieunderwood) April 22, 2021
The first commercial filmed on a live virtual set, “Stay Fabulous” utilizes the most sophisticated virtual set designs. The video merges virtual reality and CGI elements, using game-engine technologies to blur the line between the physical and digital worlds. “Stay Fabulous” marks the first time this technology – previously only used in the production of The Mandalorian and The Jungle Book – has been deployed in a large-scale commercial shoot.
Booking my trip to @resortsworldlv immediately! Looks like a good time to be had in Las Vegas when the resort opens this June 24. Check it out on https://t.co/ikAGwqCTsm #StayFabulousVegas #ResortsWorldLV pic.twitter.com/dWgNmk0Yrm
— Luke Bryan (@LukeBryanOnline) April 22, 2021
Produced by Resorts World Las Vegas’s Advertising Agency of Record, Hooray Agency, and Psyop, in partnership with Nant Studios, “Stay Fabulous” will run on television in select markets during the Academy Awards as well as online and streaming services, launching the resort’s first national brand campaign.
Concerts West / AEG Presents and Resorts World Las Vegas will announce details of the resort’s upcoming live performances featuring Katy, Luke and Carrie in the coming weeks.