A new report from Nielsen Social ranks shows, specials and moments that reached the largest twitter audiences in the US during the 2013-2014 TV season.
The Voice ranks on the Top 10, thanks in part to the Insta Save set the record for total tweets posted for the May 13 airing — 1.92 million — and sent a record number of tweets in one minute: 310,000 at 8:59 p.m. ET. This was Top 5 results–the night Christina Grimmie was saved and moved on to the finals. That moment became the top minute of all TV-related Twitter activity for the season so far.
Read more at The Hollywood Reporter
Other Top Twitter moments include:
- Greatest Reach – Breaking Bad: The final episode – 9/2/13 – reached 9.1 million people on twitter. The cast led the conversation: 51,000 Tweets mentioned @aaronpaul_8 and 19,000 Tweets mentioned @BryanCranston.
- Most Tweets – The Grammy Awards – 13.8M Tweets were sent about the awards show. @Arbys tweet t0 #Pharrell was retweeted 57,000 times.
- Most Impressions – The Oscars – 1B impressions means that the 13.9 million people in the twitter audience each saw 75 tweets on average. The “selfie” tweet from @TheEllenShow was retweeted 1.1M times.
- Greatest Activity and Reach – Super Bowl XLVIII – The 25.3M Tweets posted about the event reached 15.3M people on Twitter. The top hashtag of the night #esurancesave30 – was mentioned 1.8M times.
Top 10 Series – 9/1/2013-5/25/2014
1. AMC – Breaking Bad – 6.026 – 521
2. AMC – The Walking Dead – 5.168 576
3. ABC Fam – Pretty Little Liars – 4.778 – 675
4. ABC – The Bachelor – 3.620 – 196
5. HBO – Game of Thrones – 3.507 – 153
6. MTV – Teen Wolf – 3.342 – 449
7. FX – American Horror Story:Coven – 2.837 – 192
8. ABC – Scandal – 2.430 – 405
9. NBC – The Voice – 2.294 – 271
10. ABC – DWTS – 2.060 – 96
Read as: An average of 6.0M distinct Twitter accounts viewed one or more of the 521,000 tweets sent on average about each new/live episode of Breaking Bad on AMC.
Top Ten Specials – 9/1/2013-5/25/2014
1. ABC – The Oscars – 3/2/14 – 13.924 – 11,163
2. CBS – The 56th Annual Grammy Awards – 1/26/14 – 12.825 – 13,779
3. NBC – The 71st Annual Golden Globe Awards – 2/12/14 – 10.437 – 2,359
4. ABC – 2013 American Music Awards – 11/24/13 – 10.232 – 7,603
5. ABC – 2014 Billboard Music Awards – 5/18/14 – 10.179 – 5,450
6. MTV – 2014 MTV Movie Awards – 4/13/14 – 9,100 – 2,411
7. TV Event – State of the Union 2014 – 1/28/14 – 8.798 – 2,088
8. CBS – The 65th Prime Time Emmy Awards – 9/22/13 – 8.321 – 925
9. CBS – The 40th Annual People’s Choice Awards – 1/8/14 – 8.124 – 1,996
10. CBS – The Victoria Secret Fashion Show – 12/10/13 – 8.070 – 1,533
Read as: Oer 13.9 distinct Twitter accounts viewed one or more of the 11.1M Tweets sent about The Oscars on ABC.
