American Idol Ratings: Idol Wins the Night Again

Via The Hollywood Reporter:

The final “Target” (7.2 million viewers, 1.9 preliminary adults 18-49 rating) dropped 14% to a series low in the demo. Fox intends to bring this show back and its tough to see one episode changing that, though the network would have certainly preferred for a well-promoted finale to have shown more spark. “Target” led into “American Idol” (20.6 million, 6.6), which was down a tenth and matching its Wednesday season low.

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Last week’s results show preliminary ratings were 19.66 million viewers and a 6.5 rating/18 share.

ETA: The final ratings for last week were 20.17 million, the numbers THR are posting today are preliminary ratings, so we won’t be able to do a meaningful comparison until the numbers for last night are finalized.

UPDATE: The Hollywood Reporter updated their numbers: “Target” led into a steady “American Idol” (21.0 million, 6.8).

About mj santilli 33679 Articles
Founder and editor of mjsbigblog.com, home of the awesomest fan community on the net. I love cheesy singing shows of all kinds, whether reality or scripted. I adore American Idol, but also love The Voice, Glee, X Factor and more!

37 Comments

  1. So what’s up with the reporter saying it matched it’s Wednesday season low, when it was up by a million viewers from last Wednesday’s show? Am I missing something?

  2. Glad you posted it first Will I thought I was really missing something, lol.

  3. So what’s up with the reporter saying it matched it’s Wednesday season low, when it was up by a million viewers from last Wednesday’s show? Am I missing something?

    Hm. It matches Tuesday’s ratings exactly. I’ll have to go back and check the finals..

  4. the associated press posted these final nielsen numbers for last week… i think these include all adjustments, etc.
    ================================

    Top 20 prime-time TV programs for April 5-11

    Prime-time viewership numbers compiled by the Nielsen Co. for April 5-11. Listings include the week’s ranking and viewership.

    1. NCAA Men’s College Basketball Championship: Butler vs. Duke, 23.94 million.

    2. “Dancing With the Stars,” ABC, 21.21 million.

    3. “American Idol” (Tuesday), Fox, 20.84 million.

    4. “American Idol” (Wednesday), Fox, 20.17 million.

    5. “NCIS,” CBS, 16.45 million.

    6. “The Mentalist,” CBS, 16.32 million.

    7. “60 Minutes,” CBS, 15.03 million.

    8. “CSI: Crime Scene Investigation,” CBS, 14.97 million.

    9. “Undercover Boss,” CBS, 14.68 million.

    10. “NCIS: Los Angeles,” CBS, 13.79 million.

    http://www.google.com/hostednews/ap/article/ALeqM5hXygwuplIQu9rVeNoUxPcTL_7pOgD9F2E2000

  5. So we won’t know the real numbers for about a week?

    i’m guessing most numbers we get for the next day are preliminary numbers…i’ve noticed the ap publishes the nielsen final numbers on either tue or wed of the following week – i assume these are the ones after all adjustments have been made/verified…

  6. Yes, these are just preliminary overnight ratings, so it’s premature for THR to talk about last night matching the season low, we won’t know until next week. I wish they’d wait to make these pronouncements about the ratings until the final numbers are in.

  7. Just the fact that Ryan announced that they had the most votes of the season this week kind of leads me to believe that just maybe Adam pulled in more viewers than we thought. I know I am not the only one because RS alluded to it in their article too ( I posted it in Headlines)

    OOPs- forgot about double elimination. that was probably it

  8. I don’t think Idol is anywhere near finished with its run, but I do think it’s time to change it up a bit. The viewing audience has become increasingly sophisticated over the past ten years, so I think features that once worked no longer do. The show is a little stale and could use some tweaking with a maybe more professional look. For all the money Idol rakes in, it has never looked very polished to me; needs just a whiff of Pledge to set it up.

  9. Just the fact that Ryan announced that they had the most votes of the season this week kind of leads me to believe that just maybe Adam pulled in more viewers than we thought.

    i think it’s the double eliminations drove in votes.

  10. ETA: The final ratings for last week were 20.17 million, the numbers THR are posting today are preliminary ratings, so we won’t be able to do a meaningful comparison until the numbers for last night are finalized. (THR’s comparison really isn’t meaningful–they are comparing this week’s preliminary ratings to last week’s finals)

    Whatever he’s doing, his statement about matching the season low makes no sense. If he’s comparing it to last week’s finals, according to the numbers posted above, it was up by a little over 400,000. And if he’s comparing it to last week’s overnights, it’s up by a million, as I’ve already said.

    ANYHOO, it doesn’t look like Adam gave the show a significant ratings boost. I don’t think anything will at this point.

  11. Just the fact that Ryan announced that they had the most votes of the season this week kind of leads me to believe that just maybe Adam pulled in more viewers than we thought. I know I am not the only one because RS alluded to it in their article too ( I posted it in Headlines)

    I can only speak for myself, but I went into voting overdrive because of the double elimination. I figured that every fanbase would be voting like crazy, and I stepped up my game so my favorite wouldn’t go home. I hadn’t voted that hard since Matt was voted off last season.

  12. Not everything in this world is about Adam. I’m beginning to find all this sniping about this season or the contestants just to puff up other past idols offensive. People voted for the contestants this year because they wanted to, not because Adam was on the show or not. If the ratings go up or down, it would most likely to be what the contestants did this year, and not any other past Idol who may happen to be on the show, certainly not from an Idol who is struggling to sell his album despite the unprecedented massive publicity he received.

  13. hazelhel- i don’t think it is out of order for Adam fans to wonder if his appearance would boost ratings. Cook fans wondered the same thing when he was on. It’s the nature of the show. I did not however, take into consideration the double elimination and had edited my post as soon as the first person pointed it out to me.

  14. certainly not from an Idol who is struggling to sell his album despite the unprecedented massive publicity he received.

    gee if Adam is struggling what does that say about almost ever other idol besides the big 5 (Kelly, Carrie, Daughtry, Jennifer Hudson, David Cook) I guess by your standards the rest are total flops. Well I would disagree. Adam is not struggling and his so called unprecedented massive publicity is earned not handed to him. He gets the attention because he commands it regardless if you or anyone doesn’t like it. Believe me if there wasn’t an interest the media wouldn’t be paying attention. Its not his fault he is more articulate, humorous and intelligent then most and gives great intriguing and engaging interviews then about 95% of the other artist out there. That for most he is a top notch performer and every expert declares his voice as a once in a lifetime instrument (obvious you disagree)

    So the idea that some turned in to see him then that helped them pay attention to the contestants and then vote is not so far fetched. By the way the contestants all said how much he helped them and how great he was as a mentor. I think they would know better then anyone. I don’t think they would lie especially Crystal and Siobhan. By the way based on preliminary ratings about a million more people watched this Wednesday over last Wednesday I don’t think it was all to do with Adam but I think some of it does…Of course this is all JMHO and is not the law of the land… :-)

    what I do agree with you about is not even Adam could make people stay and watch the contestants. They did that themselves this week, as I felt they were more interesting and most gave their best performance to date. People voted because what ever the reason for them tuning in (which some was because of Adam) they voted because the contestants compelled them too not Adam (but I think he got people watching the show to help with the voting)

  15. People voted for the contestants this year because they wanted to, not because Adam was on the show or not.

    Hee… not me ! :)

    I voted purely to increase the likelihood of Adam’s influence being felt.
    The season has been such a snooze that even though I use Dial Idol and it’s easy as pie, I still am not motivated to vote. So this week I fired up the old Dial Idol and chose only those contestants that publicly thanked Adam :)

  16. The final ratings will come in higher than the overnight ratings because will include all markets so THR is actually right.

    Here are the overnights from TVbytheNumbers for the past 3 Wednesdays and last week — these numbers are comparable:

    Wednesday, March 24, 2010 (Performers: Miley Cyrus, Joe Jonas/Demi Lovato)
    Average viewers: 21.00 million viewers, A18-49: 7.1 rating/19

    Wednesday, March 31, 2010 (performers: Usher, Diddy, Ruben)
    Average viewers: 19.96 million, A18-49: 6.5/18

    Wednesday, April 7, 2010 (performers: Rihanna, J Rules, Archie)
    Average viewers: 19.66 million, A18-49: 6.5 rating/18

    So last night was better than past two weeks but not better than 3/24/10.

    Overnight ratings from tvbythenumbers:

    Average: 20.593 million viewers, 18-49: 6.65/18.5

    Breakdown:

    Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)

    9:00 FOX American Idol 6.1 17 19.162
    ABC Modern Family 3.6 10 8.809
    CBS Criminal Minds 3.2 9 12.020
    NBC Law & Order: SVU (repeat) 1.2 3 4.167
    CW Fly Girls 0.4 1 0.944

    9:30 FOX American Idol 7.2 20 22.024
    CBS Criminal Minds 3.3 9 12.454
    ABC Cougar Town 2.4 7 5.819
    NBC Law & Order: SVU (repeat) 1.3 4 4.467
    CW High Society 0.4 1 0.861

    The rating for the 9:30 segment was also up.

    It will be interesting to see the final ratings — but the overnights indicate that in the US about 24 million saw Adam perform and that is his largest post Idol TV audience.

    And there is a clear Idol bumb. Right now WWFM is charting at #11 and 141 pop on iTunes [prob would be in Top 10 if combined], WWFM Music video is #6. WWFM remix tracks are on the iTunes pop chart at #78, #159 and #183.

    And the Albums are selling:
    Amazon: FYE #20 and FYE SE #140
    iTunes: Deluxe #47, Regular #49 and Remixes #17

  17. will:
    04/15/2010 at 1:47 pm

    Yes, these are just preliminary overnight ratings, so it’s premature for THR to talk about last night matching the season low, we won’t know until next week. I wish they’d wait to make these pronouncements about the ratings until the final numbers are in.

    Since the overnights for last nights show are greater than the final numbers for 4/07/10 show, it is impossible for 4/14/10 to come in lower than last week’s show unless Nielsen made a reporting error.

    I think the double eliminating caused the ratings and vote totals to go up. But all I care about is that over 22 million people saw Adam perform and it was a good performance. And that Lee, Mike and Crystal survived to live another week.

  18. By the way the contestants all said how much he helped them and how great he was as a mentor. I think they would know better then anyone. I don’t think they would lie especially Crystal and Siobhan.

    In all my years of watching Idol, I don’t recall a single Idol going on record saying bad things about one of the mentors. A few times they looked kind of pissed off, but they wisely said nothing.

    I’m not saying they lied, but a contestant would have to be as dumb as a box of hair to say something negative about a popular previous Idol contestant. Just look at the abuse Ken took and he’s not trying to get any votes. This is why I don’t think that any sane Idol would ever agree to judge this show.

    That said, I don’t think that Adam had an appreciable impact on the number of votes cast this week. I think that it was the double elimination that fired up the fan bases for this season’s contestant and I have no doubt they do have fans. Sure, a few fans who had been boycotting the show because of “voting issues” may have tuned in, but they would no doubt have stuck to their morals and just voted once. A couple hundred one-person-one vote votes is dwarfed by 34 million votes.

    If we’d seen a sizeable change in the ratings, I think that you could argue that Adam is a ratings magnet, but the numbers we are seeing are too small a difference to even know definitively say what the cause might be. It could have been the double elimination, it could have been the other shows that were on or it could have been all the buzz Tim is generating. For now, we might be able to make the case that Adam is a ratings post-it-note, but he hasn’t reached the powerful level of a magnet just yet. He may in time.

  19. Kristen, you crack me up. You’re a really great writer!

    If anyone is mad Tim is still on the show, I cranked up the iphone and voted for the first time this season! I find him entertaining and wasn’t ready for him to leave yet! Ducks..

  20. I’m not saying they lied, but a contestant would have to be as dumb as a box of hair to say something negative about a popular previous Idol contestant.

    ROTFLMAO oh Kirsten can I please use this expression in future I promise to credit you!….hahahahahahahaha Where did you get that expression from its hysterical…

    Adam is a ratings post-it-note,

    Oh Kirsten you are on fire!!!!!!!!!!!!!!!!!

  21. The season low was for Human Target.

    No, read it again.

    The final ratings will come in higher than the overnight ratings because will include all markets so THR is actually right.

    Q3, the reporter said AI “was down a tenth and matching its Wednesday season low,” and no matter how you look at it that’s wrong, isn’t it? Both numbers from last week — overnights and final ratings — were lower than this week’s overnight number of 20.6. So it’s impossible that 20.6 matches the Wed. season low. That’s all I was saying.

  22. Q3, the reporter said AI “was down a tenth and matching its Wednesday season low,” and no matter how you look at it that’s wrong, isn’t it? Both numbers from last week — overnights and final ratings — were lower than this week’s overnight number of 20.6. So it’s impossible that 20.6 matches the Wed. season low. That’s all I was saying.

    Will you are 100% correct but I thought that was obvious the first time you brought it to everyone’s attention….I guess somethings need to be explained more then once but I understood you the first time so you did get through to me. :-)

  23. Where did you get that expression from its hysterical…

    LOL. I can’t claim credit for it. I hear it a lot around here. Perhaps it’s a regional thing? Dumb as a box of hair or sack of hair. It kind of gets the point across.

  24. *

    LOL. I can’t claim credit for it. I hear it a lot around here. Perhaps it’s a regional thing? Dumb as a box of hair or sack of hair. It kind of gets the point across.

    It sure does and is my new favorite expression…Thanks!

  25. ROTFLMAO oh Kirsten can I please use this expression in future I promise to credit you!….hahahahahahahaha Where did you get that expression from its hysterical…

    I’m sure Kirsten would be the first to acknowledge this, but this is actually a fairly common expression. And it has variations, like “dumber than a box of rocks,” or “dumber than a bag of hammers,” or whatever. I must to admit I am partial to “dumber than a box of hair,” I used it in an essay once about earworm, referencing Britney Spears, even before her head shaving incident. Prescient or to blame? hmmm.

    ETA: And I see I was right. Kirsten was the first.

  26. To make matters even more confusing, now THR has updated their story with a DIFFERENT overnight number for last night!? At least it’s higher. And the “season low” thing has been removed. Maybe they read mjsbigblog…

    The final “Target” (7.2 million viewers, 1.9 adults 18-49 rating) dropped 14% to a series low in the demo. Fox intends to bring this show back, and it’s tough to see one episode changing that, though the network would have certainly preferred for a well-promoted finale to have shown more spark. “Target” led into a steady “American Idol” (21.0 million, 6.8).

    It’s at the same link in MJ’s post.

    ETA: I see that Tuesday’s AI had an overnight rating of 20.6. It looks like the original THR story used that number for Wednesday by mistake?

    http://www.nytimes.com/2010/04/15/arts/television/15arts-AHIGHNOTEFOR_BRF.html?ref=television

  27. I just can’t follow you guys on the ratings numbers, whew! The numbers that are exciting me are the sales numbers. Yay for the Idol bump for Adam! Whatever amount of people saw him it is paying off. He was so amazing on both nights it makes me happy to think that maybe people are checking out his music because of it.

  28. “dumber than a box of hair”

    Thanks Kirsten, I’ll have to use that one. Never heard it before. The next time I donate hair to Locks of Love, I’ll divide it in two portions, put in two different boxes and label them dumb and dumber. you think they’ll put return to sender? sorry, seriously off-topic here. It’s dhunken’s fault.

  29. And there is a clear Idol bumb. Right now WWFM is charting at #11 and 141 pop on iTunes [prob would be in Top 10 if combined], WWFM Music video is #6. WWFM remix tracks are on the iTunes pop chart at #78, #159 and #183.

    But where are the remixes on the overall iTunes chart? Quoting the pop iTunes chart at those positions doesn’t really mean squat in terms of sales. Actually giving the overall rankings, not pop, would give a much better indication of sales impact.

  30. Here’s someone who watched the show live for the first time this season simply because Adam was on the show. None of the S9 have compelled me to stop what I was doing and get in front of the TV at the appointed hour. I usually watch the recap vids MJ posts. But last night I left work, raced home, watched Adam and then went out to meet friends. It just felt like it was going to be a must see TV moment. And I think it was.

  31. I voted purely to increase the likelihood of Adam’s influence being felt.
    The season has been such a snooze that even though I use Dial Idol and it’s easy as pie, I still am not motivated to vote. So this week I fired up the old Dial Idol and chose only those contestants that publicly thanked Adam

    That’s just sad.

    I’m pretty sure it was sarcasm. Earlier this week I commented that I went straight out and switched my cell service to AT&T just to vote for Katie, Casey and someone else (can’t remember) who had sent positive tweets after the mentoring session. I was just kidding because others were saying that Adam fans would vote for these three just because they liked Adam.

    It just felt like it was going to be a must see TV moment. And I think it was.

    There are many who agree with you on the must see TV moment:

    http://maiaj.livejournal.com/256557.html

  32. Wednesday, April 7, 2010 (performers: Rihanna, J Rules, Archie)
    Average viewers: 19.66 million, A18-49: 6.5 rating/18

    These are the preliminary numbers…not the finals.

  33. I’m pretty sure it was sarcasm.

    And I’m pretty sure that whatever it may be, it is not sarcasm. Kinda interesting that you are trying to excuse the weird behaviour of Adam’s fans, but I don’t think it’ll do anything to dispel the notion that Adam’s fans have reached another whole level of fantardism. Move over Claymates, the Glamberts pwn you.

  34. Obviously Adam being on Idol gave them a boost and gave Adam a boost – those that dislike him can throw up all the numbers they want. Adam and Idol did very well after his appearances. Newest twitter from Sony: SonyMusicGlobal

    And wow Tiger, thats is a whole lot of Adam love compiled there, thanks for that

    & chart check part 4: @adamlambert top 10 in US, AU, FI, CA, NZ, SE. @SFGofficial top 5 in UK, thx 4 supporting our singles! 2 minutes ago via TweetDeck

    um ok, if calling people weird or crazy makes you feel better than I am all for it, its not very nice but as long as it makes you feel nice than I am all for it. People that like Adam are just happy and who wouldnt be, he is doing so well and Who do Glamberts pwn? heh

    Also, I was just curious to see where Adam is on Itunes since the show and he is now 9 on top 100 songs and 5 on top 100 pop songs, I dont normally look at these numbers so I am not sure where he was before wednesday show, does anyone else know? I know a few weeks ago he was down past top 20 but not exactly sure where he was. I am thinking he wasnt that high up? Looks like everyone has profited from Adams appearance! Thats great

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