Here’s a little bit of good news regarding American Idol ratings. The Live + 3 ratings were up over last season’s numbers. From TVByTheNumbers:
The Live + 3 ratings for last Monday through Wednesday are in, and the American Idol season 13 premiere saw a +15% gain in Adults 18-49 rating within the first three days of time shifted viewing (4.7/13 > 5.4/16). This is higher than last year’s premiere L3 gain (+12%) and narrows the year-over-year premiere gap to -19% (vs -22% in the Live+ Same Day ratings).
Also: In the Live + 3 ratings, the premiere of American Idol XIII is now up +32% from last season’s finale.
The take away is that even fewer viewers are watching American Idol live as it happens, which means less audience engagement. But at least the gap between the two premieres has been narrowed.
