Macy’s “American Icons” campaign will feature Idol alums Adam Lambert from season 8 and season 9’s Todrick Hall. Adam will be the face of Macy’s I.N.C. International Concepts brand, while Todrick is set as a performer in Macy’s digital music festival on Youtube June 2. Snipped from the official press release.
This summer, music takes center stage for Macy’s “American Icons” campaign, the fourth annual celebration of the people, places and things that make America great. Launching next week, the campaign features celebrated designers and musical talent, a digital music festival on YouTube highlighting emerging artists, continued partnership with Got Your 6 to support America’s veterans, and experiential in-store events for customers.
“This year, American Icons is all about the celebration of music and we’re offering a medley of different experiences for customers to get involved,” said Martine Reardon, Macy’s chief marketing officer. “In our advertising campaign, we pay tribute to locations rich with music history, such as New Orleans and Memphis, as well as some of the hottest musical talent today. We will also be hosting our first digital music festival on YouTube, which benefits Got Your 6, Macy’s charity partner that supports military veterans and their families.”
In its celebration of music, Macy’s has partnered with several artists to create eye-catching and inspiring summer fashion imagery. With his larger-than-life presence and rock star flair, multiplatinum, Grammy®-nominated, international superstar Adam Lambert is every bit the showman and the newest face of Macy’s I.N.C. International Concepts. His charisma and perpetually evolving approach to music make him the perfect ambassador for the exclusive brand, which brings runway-inspired fashion and accessories to today’s style-minded trendsetter.
For the first time, Macy’s is hosting a digital music festival on YouTube to celebrate American Icons and kick off the summer on a high note. Digital festivalgoers can tune in on Thursday, June 2 at 8 p.m. EDT via Macy’s official YouTube channel (youtube.com/macys) to watch Macy’s Summer Vibes. Created and produced by Macy’s and Portal A, the 60-minute music experience and summertime hangout will feature intimate performances with an upbeat lineup of fresh talent. Headlining the concert will be Broadway actor, YouTube sensation and TV personality, Todrick Hall. With a vibrant personality and contagious energy, Hall’s creative video projects have resulted in a following of more than 2 million subscribers.
Austin Mahone, Kelsea Ballerina, Destiny Frasqueri, and the duo Johnnyswim will also be featured in the campaign. Lady Gaga and Elton John have teamed up to create Love Bravery, a fashion line to benefit Gaga’s Born This Way Foundation and Elton’s AIDS foundation.
Take a look at Adam’s spot here. There is also a social page with links to purchase the clothing HERE.
