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Vevo premiere. The boys perform at iTunes Festival tonight at 8pm BST.
After One Direction‘s music video leaked in Russia and a radio station in Italy played the embargoed single, SYCO stopped wasting our time and premiered “Live While We’re Young” first on BBC Radio 1 and now on VEVO. BBC Radio 1 played the song 2 times in a row. “Live While We’re Young” is the most pre-ordered single in history.
UNAUTHORIZED LEAK OF MUSIC VIDEO BRINGS FORWARD PREMIERE OF BRAND NEW SINGLE “LIVE WHILE WE’RE YOUNG”
AVAILABLE DIGITALLY MONDAY OCTOBER 1
NEW YORK, Sept. 20, 2012 /PRNewswire/ — COLUMBIA RECORDS — One Direction have brought forward the radio and video premiere of their brand new single “Live While We’re Young” to today, September 20th.
The hugely anticipated single will premiere on radio today at 12pmET. The music video, directed by Vaughan Arnell, will premiere on VEVO worldwide at 1pm ET.
An unauthorized, poor quality version of the video leaked online this morning prompting Syco/Columbia Records to bring forward the premiere of the single by four days. The band did not feel that it was right or appropriate for the fans to hear the track as this illegal upload, so they have responded quickly, and sent out a message to fans this afternoon via a live Twitcam announcing the new plans.
“We wanted our fans to see the video and hear the single in the proper way so we’ve moved the premiere to tonight. We’re really excited about “Live While We’re Young”, we’ve worked really hard on it and we can’t wait for everyone to see and hear it later today!”- One Direction
“Live While We’re Young” is the first single from One Direction’s upcoming second album TAKE ME HOME, released Tuesday, November 13, pre-order available now. The single will be released digitally Monday, October 1 in the US. Around the world the pre-order for the single became the fastest selling pre-order single in history, hitting No. 1 in over 50 countries within hours of it going on sale.
In a morning television first, One Direction will return to NBC’s the Today Show plaza, where viewers will be treated to two days of outdoor concerts on November 13 and 14. They’ll perform tracks from their new album TAKE ME HOME as well as their debut album UP ALL NIGHT.
Pre-order TAKE ME HOME Now:
Official Store: http://www.myplaydirect.com/one-direction/features/27728348
For more info visit
About Columbia Records
One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment.
Syco Entertainment is a leading global music, television, film and digital production company. Syco is a joint venture between Simon Cowell and Sony Music Entertainment, with offices in London and Los Angeles. Syco’s television and music assets include leading global franchises The X Factor and Got Talent, as well as artists such as Leona Lewis, Susan Boyle, Il Divo, Cher Lloyd, One Direction & Labrinth.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, Kemosabe Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
SOURCE Columbia Records
PR Newswire (http://s.tt/1nUNd)
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