Adam Levine (Maroon 5) and Cee Lo Green will join the new NBC singing competition The Voice, according to Entertainment Weekly.
The pop star duo will give NBC a chance to steal some thunder from Fox’s American Idol when the new series debuts this April. “I am so happy that Adam Levine and Cee Lo Green have joined the coach panel for The Voice, ” executive producer Mark Burnett tells EW. “Aside from being incredible voices, they bring years of experience in the music industry and a really cool vibe that has never been seen before on a music competition series.”
“We want The Voice to be a search by relevant artists for relevant artists, ” added NBC’s Executive VP of Alternative Programming Paul Telegdy. “Every person who sits on our panel can do what it is that they’re judging.”
The show has a premiere date, Tuesday, April 26 at 9 p.m., in a two-hour debut. The Voice shifts to its regular time period on May 10 at 8 p.m.
There’s on seat left to fill. EW reports that Christina Aguilera is still in talks with the show.
“I was absolutely thrilled to be invited by Mark Burnett to join The Voice as a coach, ” said Adam Levine in a statement. “I look forward to working with these singers and helping them push forward throughout the competition to make their musical dreams become a reality.”
“It’s an honor for me to be able to help mold a malleable and new talent in such a fashion as The Voice, ” said Cee Lo Green in a statement. “Being a coach on The Voice is a substantial responsibility, and I take it with sincerity and distinction.”
NBC is hoping to reel in a younger demo with The Voice, signing “big-name performers who are also popular music fans and a bit more youthful than, say, Steven Tyler.”
“Not to diminish other people on other shows, but it’s a different job to break through the clutter now than it was 10, 15, 20 years ago, ” Telegdy says.
Will you be watching The Voice? The new show is based on a Dutch hit in which contestants audition while judges face the other direction, unable to see the contestants. The judges make their verdicts based on the singer’s vocal talent alone rather than being influenced by the contestant’s physical appearance.