Phillip Phillips “Home” Superbowl 2013 Ad (VIDEO)

ETA: Did anybody see the ad during the Super Bowl game? I didn’t…Looks like it ran in some local markets.

Not only is American Idol winner, Phillip Phillips’ smash hit song “Home” featured in the new American Family Insurance ad, but the American Idol winner himself has a little cameo. The company announced on twitter that this ad would air during the Superbowl today, so watch out for it!

The Superbowl is not only about football, but also about the ads. The Wrap has a pretty good roundup of what we can expect ad-wise tonight. Comment on your favs!

Click for a roundup of Superbowl Ads.

http://youtu.be/10122xu7IkA

  • http://www.facebook.com/people/Bug-Menot/100003601718986 Bug Menot

    The Olympics and the SuperBowl. No one could ask for better exposure.

  • http://www.facebook.com/people/Bug-Menot/100003601718986 Bug Menot

    The Olympics and the SuperBowl. No one could ask for better exposure.

  • TheOther

    “The Passionate One”.  Love it.  This is actually a clip from Phillip’s Home video. 
     
    This is crazy.  Just the other day, we were wondering if there was going to be next big promotion for the song.  And here it is:)

  • lufausljc

    Oh my goodness, the Olympics and now the Superbowl. Well I don’t watch the Superbowl, but I do know that over 100 million people watched it last year.

  • durbesque

    Not nearly enough P2 in this video.

  • tibitibis

    Wow ! :o What great exposure for PP , now be ready for another million on sales, because  ‘Home’ still alive !! ;)

  • Trina

    Amazing. Just really amazing. Even though this song isnt selling the way it use just the fact that its being used in this capacity now (with P2 himself no less) it shows the impact its had on people. They could have used any song..but nope Home still lives. And nope I’m still not sick of it!

  • girlygirltoo

    Ok, I watched the entire game, and I didn’t see this commercial. Does anyone know when it aired?

  • http://www.facebook.com/people/Kathleen-Moore/100001271239732 Kathleen Moore

    It seemed like it ran during the time spot when local ads run. I think it ran here in Cincinnati just before the beginning of the third quarter.  So I think American Family Insurance bought up local time slots during halftime of the Super Bowl.  It get shown in some, but not all markets. 

  • jpfan2

    I didn’t watch every ad but def didn’t see it. Almost all of the ads for the Superbowl sucked by the way.

  • http://twitter.com/AdamAlamillo Adam Alamillo

    I saw the ad. It played during the first post-game commercial break, hahaha.

  • girlygirltoo

    I know that there are Super Bowl as that only run in specific local markets. They cost way less than the ones that run nationally. So this ad may have only run in a few markets?

  • http://pulse.yahoo.com/_CHZSJKJQRO5OEV7XUDSORCRJAI anonoymous

    Phillip’s management is doing a terrific job promoting him! The Olympics AND the Superbowl? Can’t ask for any better exposure than that. 

  • Incipit

    I know that there are Super Bowl ads that only run in specific local markets. They cost way less than the ones that run nationally. So this
    ad may have only run in a few markets?

     Maybe so, girlygirltoo. People in different places are reporting seeing it at different tines during the game, others didn’t see it at all. I would say maybe that’s what happened to Tate Stevens commercial also – but no one has even reported seeing that one.

  • http://twitter.com/bilolobi Namarinad

    wow way to go Phillip Phillips !

  • http://twitter.com/Barb0603 Barbara Rodriguez

    Did anyone see or notice that a snippet of GGG was on the NFL Honors ( the player who won the Walter Payton award ) ???

  • http://twitter.com/Barb0603 Barbara Rodriguez

    Okay so I found the video it starts around 4:40 http://www.youtube.com/watch?v=jb-J17iWOJk

  • justmefornow

    Watched the whole thing too and this didn’t run in our market either, but good for P2.

  • http://twitter.com/eilonwya10 Eilonwy

     People in different places are reporting seeing it at different times during the game, others didn’t see it at all.

    American Family Insurance ran only local ads during the 2013 Super Bowl and ran them in about 50 media markets.http://wsau.com/news/articles/2013/jan/31/american-family-insurance-utilizing-local-tv-ads-during-super-bowl/

    I would say maybe that’s what happened to Tate Stevens’ commercial also – but no one has even reported seeing that one.

    Or maybe that’s because Stevens’ commercial is scheduled to run during the Grammy Awards this year, not the Super Bowl?
    http://www.mjsbigblog.com/tate-stevens-to-be-featured-at-grammy-awards-more-on-new-album.htm

  • Incipit

    Or maybe that’s because Stevens’ commercial is scheduled to run during the Grammy Awards this year, not the Super Bowl?

    Ahah! (I just like to say that) – This would explain all the folks wondering where it was yesterday. I don’t watch either extravaganza – so I’m missing both commercials, either way. Except mj posted a video. Heh.

  • http://pulse.yahoo.com/_R37UM43PITK7QU5SHTDWSU7SNA emme

    I don’t remember seeing this here in So Cal…great commercial

  • Anny_nanny

    Is it well? NFL Honors Awards 2013
    http://youtu.be/jb-J17iWOJk?t=4m47s

  • SaSa8

    P2 seems to be one lucky guy when it comes to this song and promo

  • sdmama

    Holy cow… Phillip Phillips is turning into “feel good” song poster boy. His management sure knows how to pick a single that appeals to mass audience and program producers/advertisement execs. 
      

  • Miz

    I didn’t see it in LA and I normally look up whenever an Idol person’s song plays on TV.

  • sue

    I even hear this song on HGTV, lols.  This song keeps giving and giving. Truly amazing!

  • http://twitter.com/KariannHart Kariann Hart

    The song and words give off such a positive vibe.  I really do like it.

  • http://www.facebook.com/people/Aiden-Heeseung-Han/546519459 Aiden Heeseung Han

    yeah pp freaking awesome!!!