Part of X Factor winner, Melanie Amaro’s prize for winning the inaugural season of the show was a Pepsi ad to air during the Superbowl. She also snagged a 5 million dollar record contract.

Simon Cowell and company wisely figured she couldn’t carry such a high profile gig herself, so they enlisted the legendary Elton John to co-star.

The action takes place in a medieval castle where King Elton is deciding WHO gets to drink Pepsi (oooooh). After he dispatches with a poor loser (That’s Josh Sussman who plays the annoying Jacob Ben Isreal in Glee) Melanie demands some RESPECT from the court by breaking sh*t with her super high notes. After Elton grudgingly allows her a Pepsi, Melanie is metaphorically snap snap: NO! PEPSI FOR All! before she sends the king down his own trap door where Flavor Flav is waiting for him. Coda!

It’s a cute video, but I don’t expect people to be buzzing about it around the water cooler Monday morning. It’ll be more like “who was that chick singing with Elton?”

Listen to a full stream of Melanie’s re-mix of “Respect” below.  It’s not bad.  It might get some play in the clubs.

Download Respect from iTunes

 

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  • http://twitter.com/tinawinabina Tinawina

    This was cute. The end was the best part for me, it upstaged everything that came before it.

  • Leandro Cardim Da Silva

    She’ll have to learn how to dance…lol

  • Anonymous

    After that travesty, I don’t think Elton should ever open his mouth again criticizing anything anyone else does.  That was just horrible.

  • http://pulse.yahoo.com/_4WRJSEJ7J3V2GLDQTQJ6G3U2FU -Z-

    I was skeptical at first, but came out enjoying the song much more than Madonna’s new one, although that’s a rather bad referent…

  • Anonymous

    Cute video, but I agree with MJ! Way to overshadow her with Elton John and Flavor Flav. I still don’t get why they didn’t release a winners single fit for this after the season, release it to radio, let it gain some traction and use it for the commercial. What a waste of opportunity since she doesn’t even have any buzz going already. *sigh*. 

  • Anonymous

    Where’s the video?

    ETA: I see it on Youtube…
    http://www.youtube.com/watch?v=0Z03uWhfG3s

  • http://twitter.com/jerryt9789 HaleyismyBaby

    Would someone please move the needle,I think the album is scratched xD

  • Anonymous

    Yes the clubs might play this but otherwise I do not seeing many down loads in its future.  Commercial was nothing special.

  • ronnie

    She’s a great singer but they don’t seem to know what to do with her.  Jennifer Hudson has had the same problem

  • Anonymous

    The remix is surprisingly solid.
    Who knew that “Respect” would work as a club banger? :)

  • Anonymous

    That single is one hot screaming mess.  Ugh.

  • Anonymous

    It was ok….I think she could be featured more. Seems like she makes an appearance in Elton’s commercial, but like MJ said, maybe that was a wise move considering her “star power”. Maybe I just need to watch it again. 

  • http://twitter.com/tinawinabina Tinawina

    I actually found her voice surprisingly shrill on the actual song, but I could see it getting some club play.

  • Anonymous

    this is definitely a SOLID remix. a lot of cliche’ producing elements, but i find it super catchy. happy for melanie:)

  • Anonymous

    It was cute. I wish with all the effort that went into those great costumes and the set they had done a version with the full song.

  • Anonymous

    Still don’t understand why they gave Melanie a cover song as her first post-XFactor song.

    It could do well in clubs but I an’t see it selling a bunch or getting a lot of radio play

    Commercial is cute but will anyone even know who she is? Elton John and Flavor Flav sort of overshadow her

  • fuzzywuzzy

    I also thought that Melanie didn’t sound great.  Pretty small part in the ad, which was cheesy and pretty lame IMO.

  • http://pulse.yahoo.com/_5CTSGSGATMXQESVDDD7RWQRYXU Jane

    Well, I really hate it when things bring out the “old school” in me, but this single is doing it. 
    People say that new artists should never cover Whitney or Celine.  Whatever.  Whitney and Celine can be covered, and I couldn’t care less.  But to cover Aretha, the Queen of Soul?  On Respect?  No one can ever measure up there, in my book. 
    I wish they had selected something else for Melanie’s first single.  I much prefer Aretha’s soulful spin. 

  • Anonymous

    I think that, given his recent attempts to rekindle his feud with Madonna, having King Elton deciding who can or cannot sing is hysterical. (Besides, as all Will and Grace fans know, he is the all powerful head of the Gay Mafia)-
    When they showed the ad this morning on Today, I heard them talking about Elton as they went in to the clip and Flava Flav as they came out but I don’t remember a mention of Melanie’s name.

  • Anonymous

    love the video and what Melanie did to the song . it is climbing fast on itunes up to #202. it was in the 400′s early this morning.

  • BAPC

    The commercial itself is lame but I like the remix. It’s a pretty solid club jam.

  • Anonymous

    This ad is a total copycat of Micharl Jackson’s MV Remember The Time
    http://www.youtube.com/watch?v=-BEPgeNessg

  • Anonymous

    Yeah, it doesn’t flatter the original and, worse, makes the new artist look purely derivative.  I woulda liked to see her face when she was told what she would be singing.  Ew.

  • Anonymous

    That’s it! That’s what’s missing. Instead of using Melanie, Pepsi should have cleverly inserted Micheal Jackson’s dance scene at the end of his video…then have him drink Pepsi at the end…with movie-like technology it can happen! People would talk about it for sure…I don’t think many outside of xfactor fans will notice anthing special about Mel like we did when M. Jackon played a similar role in his music video. Hopefully im wrong.

  • Anonymous

    I like it as a dance remix, but not my cat (she ran away lol).
    She has such a powerful voice; i’m not a big big fan of her singing but still like moderatly

    ETA: wish she had an original song for her first single

  • http://twitter.com/Miztig Miz

    Having not watched X-factor, I had no idea who this was. The commercial is just ok. Can someone explain Elton’s high heels? lol

    I think the best part was Flavor Flav.

    The song is ok. It’s good to work out to. Being an Aretha fan, I’m not happy with the altering of ‘R.E.S.P.E.C.T.’ They should have given her something original for a first single, if that is what this is.

    Oh, thanks for that link to the MJ video. Yeah, they ripped off the concept.

  • http://www.facebook.com/profile.php?id=100002033520082 Brian Thurman

    Just like Adele and Kelly Clarkson? Those are two of the biggest stars and we all know how great they dance *rolls eyes*

  • Anonymous

    Yeah I agree the best part is the end, I actually laughed.

  • Anonymous

    i love the pepsi add!

  • Karen C

    The commercial is cute,  but I don’t like the dance track of Respect. I think Melanie sounds good though.

  • http://pulse.yahoo.com/_X5MFW5AZRKGSJZ4YII2TZUSJCM SallyinChicago

    I disagree.  The beat was infectious.  Listen to it w/o looking at the video.  Her voice is good, but she is too young to sing a song that requires “maturity”.  But it’s a good first start.  She’s stiff, but she will learn.

  • http://pulse.yahoo.com/_X5MFW5AZRKGSJZ4YII2TZUSJCM SallyinChicago

    The dance track, to me, is to update/upgrade the song for today’s young folk.  I can see it in the clubs definitely.  

  • http://pulse.yahoo.com/_WIHKL34XDORTS2UZP4SWUUTG3U randi

    so her first single is a cover of a classic aretha franklin song?  really?  good grief for 5 million dollars they could’ve hired some writers to at least get the girl an original song.  

  • Anonymous

    My thoughts exactly.

  • http://twitter.com/DanArizmPerez Mauricio Arizmendi

    she sounds terrific….poor song choice though

  • Dlynne

    There’s no denying the girl can sing. It will be interesting to see whether it gains any traction.
     
    I don’t mind the commercial. At least it made me laugh.

  • fuzzywuzzy

    iTunes update for Melanie’s “Respect”:

    #239 overall

    #78 pop

  • http://profile.yahoo.com/XDQP2Y46M5B3OHOKALDDGDHQCM Leandro

    No, big brain. She did a electro version of the song. Adele and Kelly usually don’t do electro. People USUALLY dance to electro/techno music. Understood??

  • Anonymous

    yahhhhh boooy!

  • Anonymous

    I’m sorta shocked that all of that hype all season was for THIS.  Also, I feel like this song belongs on a 90s dance compilation.

  • http://twitter.com/KariannHart Kariann Hart

    I really like this ad!  It made me laugh and respond to Melanie’s singing.  Elton John is funny.  I agree, The X-Factor should have given her another song that was hers and no one else’s.  I think this will be a popular ad.

  • stargazed

    Huh?  That was supposed to promote her?  Good luck with that screeching.