Carrie Underwood Named Olay’s First Ever North American Celebrity Ambassador

By On 09/08/2010 · 38 Comments · In American Idol, Carrie Underwood

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Carrie Underwood for Olay

In a press conference broadcast live on the web and still available to stream, Olay introduced Carrie Underwood as its first ever North American celebrity ambassador. According to a press release from Olay,

The 27-year-old, GRAMMY award-winning artist amplifies a positive message for a new generation of women to challenge their own skin’s possibilities with the latest advances in skincare from Olay as part of the brand’s “Challenge What’s Possible” campaign. In her new role with Olay, Carrie will also represent a line of skincare products for the brand. The campaign is scheduled to debut in early 2011.

People’s StyleWatch mag reports the campaign will feature print and TV ads.

More after the jump, including VIDEO from the press conference and a behind the scenes picture of Carrie at an Olay ad shoot:

At the press conference, Carrie giddily discussed how happy she is that she gets to play with a variety of Olay skincare products. Also from the press release:

“I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years,” Carrie said. “As a little girl I remember my mom always using the original Oil of Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skincare products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay’s inspiring campaign echoes my beliefs and feels deeply personal to me.”

Olay will be sponsoring Carrie’s North American Play On tour, which starts up again on September 25th in Portland, Oregon and runs through December 19th in Calgary, Alberta in Canada. Check out all Carrie’s upcoming tour dates under Idol Appearances.

UPDATE: Added 3 Carrie video interviews with Associated Press, E!, and Entertainment Tonight.

 
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  • gangreen29

    Good for Carrie, she does have beautiful skin.

    I think Carrie has a wonderful voice but the rest of her persona just leaves me cold, and I’ve never known anyone under the age of 50 who uses an Olay product.

    Maybe you just don’t know that many people under 50? I don’t use their products, but plenty of my friends in their early 20s use their facial cleansing products. Also, one of my best friends has started using their anti aging cream lol. She is convinced if she starts now she’ll look great at 40. I think laying off the tanning might help more..

  • Brisblondie

    I have used Olay moisturizing products since I was 12 years old. I love it! I have gone off and used really expensive stuff (La Mer gave me an itchy rash!) several times in my life and always come back to Olay. It’s the best, imo. I think Carrie is a perfect rep for it! Carrie Underwood and David Cook have some of the most perfect radiant skin I’ve ever seen up close in person. Too bad they don’t have a rocker dude brand. lol (Although he has said he never uses anything but water on his face!) Anyway… congrats Carrie!

  • HappyDaisy

    The 27-year-old, GRAMMY award-winning artist amplifies a positive message for a new generation of women to challenge their own skin’s possibilities with the latest advances in skincare from Olay…

    This is so inspirational. I mean I can’t wait to begin a brand new day tomorrow and challenge my own skin’s possibilities. This campaign is already helping me to realize that my own skin needs a good challenge, and the possibilities are really endless — for my own skin. Possibly.

  • standtotheright

    LOL, HappyDaisy. Just possibly.

  • glamertitis

    OvenMitt:
    09/08/2010 at 11:50 am
    Ugh. Olay is cheap slop. But, of course, with Carrie Underwood as the face of their product, they will trick millions more women into thinking it’s made with water from the fountain of eternal youth. Again, ugh.

    And let’s face it, Carrie probably uses La Mer, not Olay.

    Anyone ever read the ingredient list on these products? Cheap slop is putting it mildly… un-pronouncable chemical poisoning is more like what it is. Ever wonder how they make red lipstick red? Ugh
    So, yes, having someone like Carrie push this “unnatural chemical” will be a huge bonanza for Oil of Olay.

  • OvenMitt

    They had a segment on GMA the other day where they had a woman there from Ladies Home JOurnal. The magazine tested some 1600 products to see what worked, and Olay came in first more than once. Regenerist is supposed to work the best of all products; also the Olay eye cream. I have seen efficacy tests before where Olay came out on top. No winning product was a department store brand: everyone has known for years that stuff cleans wallets better than skin.

    Carrie…..is that you?!

  • glamertitis

    ^^^ LOL!

  • GoGreenandWhite

    As if this girl needs anymore money! I love her and can’t wait to see her show this fall, but my goodness! I guess ya gotta make sure the honey pot never dries up. I kinda wonder if she paid for her own million dollar engagement ring. I highly doubt her hubby makes anywhere near the kind of dough that could afford that ring as a hockey player.

  • OvenMitt

    As if this girl needs anymore money! I love her and can’t wait to see her show this fall, but my goodness! I guess ya gotta make sure the honey pot never dries up. I kinda wonder if she paid for her own million dollar engagement ring. I highly doubt her hubby makes anywhere near the kind of dough that could afford that ring as a hockey player.

    He’s probably on a payment plan. You know what they say: three month’s salary!

  • windmills

    GoGreenandWhite: I highly doubt her hubby makes anywhere near the kind of dough that could afford that ring as a hockey player.

    Last I checked her husband’s in the middle of a 5 year $21 million contract so he’s doing alright for himself. Too, he went to Johnathan Arndt who’s got a close working relationship with Carrie so I’m sure he was able to get the ring at a discount. I also don’t think the ring actually cost a million dollars in the 1st place.

    I added a couple video interviews Carrie did in connection with this whole shebang. Also apparently E! had more footage on their show tonight, including Carrie saying “Oh fiddlesticks!” when she blanked on the name of her dress designer (she then remembered she was wearing Stella McCartney).

    Here’s an Entertainment Tonight article, I also embedded the interview.

  • GoGreenandWhite

    I do have to disagree with the personality criticism. I think many expect and actually WANT Carrie to be the same robotic person she appeared to be on Idol, so that they can keep using the same criticisms over and over. Those who have actually seen her on shows SINCE Idol though know her to be a very confident, charming, and witty person. Interviews on Ellen and her acceptance speeches on numerous award shows illustrate all these great facets of her personality.

  • iluvai

    She’s so pretty! I can’t imagine what that must feel like.

  • mandabutter

    She’s a full-fledged celebrity/star, she can market herself however she sees fit. I can name at least 50 other current female stars in the public eye who have 1 talent & then brand themselves by tying into hair care lines, cosmetics, fragrances, food/drink products, or fashion lines. Nothing new here. Money/promo is the main motive. I’ve never woken up thinking “I wanna smell like Elizabeth Taylor” or “I really admire Brooke Shields’ eyelashes!”

    I do think Carrie is a fabulous representative/spokesperson. Get it Girl!

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