There will be big adjustment’s in this afternoon’s final ratings, but this year’s Oscar ratings dropped sharply vs last year’s telecast. The half hour ratings breakdown reveals viewers abandoning the event as the night wore on, with a bump in the last half hour where folks were likely looking for the big awards reveal. The broadcast ran over by almost 20 minutes.
Via TVByTheNumbers
On ABC, The 87th Annual Academy Awards earned a preliminary 10.3 adults 18-49 rating, down sharply from the preliminary 12.1 adults 18-49 preliminary rating last year’s telecast earned (it rose in the finals to a 13.1 adults 18-49 rating)
7:00PM
ABC Oscars Red Carpet Special 4.6 14 19.31
NBC Dateline NBC 0.9 3 5.39
CBS 60 Minutes (7-8:30PM) 0.8 2 6.52
FOX Bob’s Burgers -R 0.8 2 2.017:30PM
ABC Oscars Red Carpet Special 6.1 17 23.59
FOX The Simpsons -R 1.0 3 2.248:00PM
ABC Oscars Red Carpet Special 8.3 22 30.01
FOX The Simpsons -R 1.2 3 2.99
NBC Chicago Fire -R 0.4 1 2.338:30PM
ABC 87th Annual Academy Awards (8:30PM-11PM) 10.3 27 34.63
FOX Brooklyn Nine-Nine -R 0.8 2 1.75
CBS Act of Valor -R (8:30PM-11PM) 0.6 1 3.419:00PM
FOX Family Guy -R 0.8 2 1.91
NBC Law & Order: SVU -R 0.5 1 2.459:30PM
FOX Bob’s Burgers -R 0.9 2 1.93
10:00PM
NBC Chicago P.D. -R 0.6 2 2.76
Half Hour Breakdown by Marc Berman
7:00 p.m.
ABC – Live From the Red Carpet
Viewers: 19.31 million (#1), A18-49: 4.6/14 (#1)CBS – 60 Minutes
Viewers: 6.34 million (#2), A18-49: 0.8/ 3 (#2t)NBC – Dateline (R)
Viewers: 5.29 million (#1), A18-49: 0.8/ 3 (#2t)Fox – Bob’s Burgers (R)
Viewers: 2.01 million (#4), A18-49: 0.8/ 2 (#2t)———-
7:30 p.m.
ABC – Live From the Red Carpet
Viewers: 23.59 million (#1), A18-49: 6.1/17 (#1)CBS – 60 Minutes
Viewers: 6.27 million (#2), A18-49: 0.8/ 2 (#4)NBC – Dateline (R)
Viewers: 5.48 million (#3), A18-49: 0.9/ 3 (#3)Fox – The Simpsons (R)
Viewers: 2.24 million (#4), A18-49: 1.0/ 3 (#2)———-
8:00 p.m.
ABC – Live From the Red Carpet
Viewers: 30.01 million (#3), A18-49: 8.3/22 (#1)CBS – 60 Minutes (Remembering Bob Simon)
Viewers: 6.95 million (#2), A18-49: 0.9/ 2 (#3)NBC – Chicago Fire (R)
Viewers: 2.44 million (#4), A18-49: 0.4/ 1 (#4)Fox – The Simpsons (R)
Viewers: 2.99 million (#3), A18-49: 1.2/ 3 (#2)———-
8:30 p.m.
ABC – The 87th Annual Academy Awards
Viewers: 40.94 million (#1), A18-49: 12.1/31 (#1)CBS – Movie: Act of Valor (2012)
Viewers: 4.88 million (#2), A18-49: 0.6/ 2 (#3)NBC – Chicago Fire (R)
Viewers: 2.22 million (3), A18-49: 0.4/ 1 (#4)Fox – NASCAR: Daytona 500 Bash at the Beach
Viewers: 1.75 million (#4), A18-49: 0.8/ 2 (#2)———-
9:00 p.m.
ABC – The 87th Annual Academy Awards
Viewers: 36.64 million (#1), A18-49: 10.9/27 (#1)CBS – Movie: Act of Valor (2012)
Viewers: 3.17 million (#2), A18-49: 0.6/ 1 (#3)NBC – Law & Order: SVU (R)
Viewers: 2.32 million (#3), A18-49: 0.5/ 1 (#4)Fox – Family Guy (R)
Viewers: 1.91 million (#4), A18-49: 0.8/ 2 (#2)———-
9:30 p.m.
ABC – The 87th Annual Academy Awards
Viewers: 33.66 million (#1), A18-49: 10.1/25 (#1)CBS – Movie: Act of Valor (2012)
Viewers: 3.09 million (#2), A18-49: 0.6/ 1 (#3t)NBC – Law & Order: SVU (R)
Viewers: 2.58 million (#3), A18-49: 0.6/ 1 (#3t)Fox – Bob’s Burgers (R)
Viewers: 1.93 million (#4), A18-49: 0.9/ 2 (#2)———-
10:00 p.m.
ABC – The 87th Annual Academy Awards
Viewers: 21.85 million (#1), A18-49: 9.6/25 (#1)CBS – Movie: Act of Valor (2012)
Viewers: 2.99 million (#2), A18-49: 0.6/ 1 (#2t)NBC – Chicago PD (R)
Viewers: 2.58 million (#3), A18-49: 0.6/ 2 (#2t)———
10:30 p.m.
ABC – The 87th Annual Academy Awards
Viewers: 30.05 million (#1), A18-49: 8.9/25 (#1)CBS – Movie: Act of Valor (2012)
Viewers: 2.91 million (#3), A18-49: 0.5/ 2 (#3)NBC – Chicago PD (R)
Viewers: 2.97 million (#2), A18-49: 0.7/ 2 (#2)Source: Nielsen Media Research
